Talk about the old station often encountered some optimization difficulties

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The old site in the optimization process, because of its own domain name weight accumulation and so have advantages, promote the mentality of the people as the tortoise and hare in the race of the rabbit, its contempt and paralysis of the psychological very easy to ruin the future of the site. This article combines customer a 3-year domain name car parking lock site, to talk about the old station optimization of some difficulties.

First, the old station ranking is not ideal

I took over the parking space lock site, whether from the domain name age, outside the chain and the amount of articles included in the first few have advantages, the overall ranking of the keyword is not ideal. In this case, many of the optimizer will appear dazed, will not develop detailed optimization strategy. Simple optimization is nothing more than the content of the chain, and the station content and outside the chain have advantages, then how can I surpass competitors. The author here from the simple data to in-depth analysis, such as content and the quality of the chain, the overall structure of the site, keyword distribution and so on.

Through in-depth analysis, the author found that the station to take over, most of the chain for the use of software blog and BBS outside the chain. Its blog outside the chain link page content and car lock is extremely irrelevant, its BBS outside the chain is mostly BBS advertising section, and many medical ads outside the chain. From the quality of the chain analysis, the station and competitors compared to a big cut, so the number of the chain although has advantages, but the quality is far less. But the content includes aspect, because this website for the mall, the product multitudinous, therefore collects has the superiority. But the overall weight of the site is not high enough, the weight distribution is not enough science, the result is the site's overall keyword ranking is not ideal.

Summary: The old station ranking is not ideal, to further analyze the reasons behind the data, so as to formulate optimization strategies. Of course, if you are medical, gray and other sites, do not rank the new station.

Second, the old station ranked more volatile

The old station rank fluctuation is big, generally is excessively optimizes, the user experience is not good causes the jump out rate to be too big or has some optimization mistake.

I used to operate an education website, mainly to do the arts in Hunan region. But the customer request enhances the website the traffic, the author had to do several national art test the key words, the result other province examinee enters the website, discovers does not have the school information which needs, its jumps out rate to be above 80%. The result is that the site's main keywords ranked like roller coaster. The morning ranked better, because of the impact of clicks and bounce rate, one to the afternoon rankings quickly fell to the bottom of the home page position.

Second, there are some old stations because of optimization over, in the Baidu algorithm changes, can identify its excessive optimization traces, resulting in the ranking of recurrent fluctuations. such as the author's hands of parking facilities to lock the site, the previous site automatically generated "parking lock" the word anchor text link, there are some mass links, are now recognized by Baidu, so if not removed, its ranking fluctuations, or by K station are very normal.

Analysis: The old station ranking fluctuation, from the user experience (bounce rate, stay time) and whether the optimization of excessive or cheating in the two aspects to analyze, so as to formulate corresponding strategies.

Third, the old station keyword ranking better

Old station for a long time, the main keyword ranking is better, this time the optimization of the dilemma mainly appear in how to maintain the ranking and expansion of more traffic.

1, ranking maintenance

If you don't work hard today, you will probably be overtaken by others tomorrow. As a webmaster in the optimization of the old station, must not hold the site has enough advantages, ranking is good enough, today can slack off, tomorrow to work hard. In terms of content building, you can reduce the number of updates, but never reduce the quality of content. Outside the chain is mainly a long-term stable construction links, highlighting two words.

2. Traffic expansion

Traffic expansion, mainly the long tail word, the extension of related words. Long tail words can be set up related articles list, with an article to optimize a word, over time, its Web site traffic will certainly have a greater increase. Secondly, you can set up a special page, such as the author to promote the parking lock, you can set up "Beijing parking Lock" and "Shanghai Parking Lock" and other theme pages to import more traffic.

Sometimes, the article updates always around the main keyword, especially the old station, it is easy to optimize excessive. At this time the construction of the main keyword-related content is the choice, such as parking spaces lock belongs to the parking facilities, editors can write parking facilities and transport facilities and other related articles. The first is to avoid excessive optimization, the second is to reduce the relevance of the article.

Iv. writing in the final

Old station optimization have their own troubles, no rankings of frustration, ranking fluctuations do not know how to be good, ranked better easy to relax. The author suggests that for all kinds of optimization difficulties, to the mentality of peace or hold the empty cup mentality of in-depth analysis of various data, and then formulate optimization strategies, and then resolutely implement.

Article by drizzle parking lock www.cws58.com Original, reproduced please indicate the source, thanks!

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