Talk about the product cycle

Now I, every week, insist can write an article to record their own product history, because only after introspection can grow.

Products on the road and cherish, there are happiness, there are worries, it is because of this we have harvest.

Let's look at a cycle of the products I've sorted:

Looking at the above picture, I believe the whole process should be clear.

It is obvious that the product manager will be a beacon to the entire team through the entire product cycle, coordinating resources and through its own analysis and experience, combined with user core requirements.

In fact, in this picture, I would like to say is the product when the iteration?

I. Iteration:

1. Version Planning iterations:

Generally in the product design, most will be based on the function priority, value and other factors, the version of the planning, so that products can enter the normal life cycle, planning to achieve product value.

2. Market demand and feedback iterations:

The current version of the functionality is not well satisfied with the user, there is a more clear and strong user needs, in addition to the normal product planning iterations, of course, this iterative most of the 1th version planning iterative Fusion, by evaluating the sort of iteration.

3. Emergency iterations:

This situation is due to a lot of product problems (such as tort, etc.) or have significant quality problems caused by the need for timely updates to repair the release.

All three of these are the three iterations I've experienced at the moment.

Two. Extinction:

When it comes to extinction, there are several ways to die:

1. Stop update maintenance, but still exist in the market, users can still continue to use.

2. Completely shut down, can not be used normally, such as Google Reader.

3. Keep the operation, but do not do the function update (mostly traditional software).

When does it die?

Made out of the product, must be valuable, more vulgar point, is to profit products, when a product can not bring benefits, means that the product is not far away from the close.

So what are the parameters that measure the demise?

1. User Volume

2. Active degree

3. Individual user value

4. Industry trends

Wait a minute

and the different types of products, whether the characteristics of extinction is not the same, such as electricity dealers, early hit the money paving, the latter few money soft, there will be a qualitative change in quantity. So the specific situation to be specific analysis.

Perhaps perseverance is victory, but blind insistence may be gone forever.

I understand that the people who do the product, for a product of the mood of death, watching their own spending painstaking efforts to pull out, and finally die, is how sad.

But please firmly believe that, perhaps the first die, the second half dead, then the third, four, will succeed, please flexible rational to see failure, to do not kill products Wang.