Talk about the promotion and operation of personal website

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It is said that 21st century is the century of the Internet. Now people's lives are increasingly inseparable from the network. From the most common Tencent QQ to Taobao personal store. It can be said that the network has covered our daily necessities, whether you want to talk to someone, or want to see the latest news, or want to buy a good dress. These can be easily implemented on the web.

Now local websites are slowly developing. Big to each province, small to each county, has its own website. Coupled with the current total of all kinds of inspection station system popularization, a will point of knowledge of the people, within a few days can build a full-featured website. When all kinds of websites have been established, many webmasters do not know how to publicize and operate their own websites.

Below is I do in the station several years of accumulation, take out for everyone to study together. If there is any shortage of places to discuss with you in the future.

First, the development of the Web site is divided into the planning period →→→ construction of the initial stage of →→ propaganda period →→→ into a long-term →→→ growth period

I. Planning period

1, before the site to do the site first because of the plan, do not blindly to do. (Before I was eating such a loss, the first time to do, just on the basis of fun to do, see what all want to do.) Today feel forum fun, first get a forum, tomorrow feel good site, and do a website, slowly blog has arisen, so in a very short period of time to build a multi-user blog. At that time also applied for a generic domain name, it feels that is quite good. But in the end, it's quite difficult to maintain a person. The bigger mistake was to meet an unstable space trader, and finally all the data were lost ... What is the main content of the website? Is it mainly entertainment or technology? Suitable for what kind of crowd? Is it an adult or a student? All of this is due to the need for a co-ordinated plan beforehand.

2, another important thing is to learn to observe, before doing the station, must go to see. See what other people have where they can use them. Where no one else is, you can do it. What characteristics do you have that others do not have and so on. The thing that sums up is what you need to find the core of your site. When these are cleared up, it is very handy to do so.

3, then you have to do is to their own website or forum to choose a good, easy to remember the name and a better domain name. Although the success of a domain name in the site can not play a decisive role, but, a good domain name will make your site, easier to retain visitors. Plan your site's main colors, choose what kind of Build station system. The creation and establishment of all pages of the website.

4, when the above several are ready to choose space business. A good and stable space for your website or community forum also plays a very important role. Because if your site is fast and stable. The user is more comfortable browsing, like the same content, he likes the speed is slow. Still like the slow speed. This is an obvious question. Another good space provider after your server has gone wrong, the most responsive response can be made quickly. Technical support is also in place. If you choose a small space trader, the technology and the service behind it are a big problem. I have had my own experience. When the site momentum is good, suddenly one day, the site can not be accessed. Call over and tell me the hard drive is broken. All the information is lost ... I didn't know what to do. No way. The site is closed. Now I know. He is also a rented Shanli server. When it expires, no money renewals are closed. He was also very rare to return data, because it is a person. So select the server provider must choose a larger company. The price may be more expensive, but rest assured.

Second, the initial construction-Original is the hard truth!

Early construction, no one gas, the site itself is relatively small resources. The state of accumulating resources belonging to. This time mainly do because it is possible to add their own resources and data for future customer browsing to prepare. Because if your site does not have a bit of material content, even if someone to browse. found that it was just an empty shell. So in the initial stage of website construction, try not to think, how to publicize their website. As much as possible to add some of their own original, distinctive content, with their own characteristics can be more easily stuck to users.

When you add resources, you should pay attention to the following China do not go against the national laws of the content. That thing is a hot potato. It's better not to touch it. If you really want to do a great station. Be sure to pay attention to copyright. Especially the things that are reproduced on a large website. Many friends will say, so many people reprint him to check over? Yes, your station is still small now. He is not in the mood to care about you, and so you really one day really become a station. To be waiting for you to pay slowly. It's not like this never happened.

Iii. Promotional Period

When the site of the article or resources to a certain number of, you can start to do propaganda side of the content added. Why should the side of the day add content to do publicity. To know if a site is not updated, when you first publicized the user, again to see your site without a change, the next time the possibility is very small. For publicity, because the slogan should be good publicity, must be loud, easy to remember.

In the area of publicity, the following points should be noted:

1, do not do junk mail publicity. If you do spam mass propaganda, the user who receives the letter will never think you are a very good site.

2, do not do QQ mass. The same as the first one.

3, try to use Word-of-mouth publicity. As long as the site has a reputation, the user will continue to come.

4, can be appropriate to try. Baidu Hot keyword optimization. But keep in mind that optimization is not equal to cheating. Meishan People forum in the data accumulation stage has done a period of time Baidu keyword optimization. As long as there is a keyword Baidu caught. That day 1, 2000 IP is a trifle.

About QQ Publicity (note, publicity is not equal to mass), we are doing so.

1, first positioning, what forum to add what kind of QQ group. For example, the Meishan People Forum is Meishan Local Entertainment forum. Then we add Meishan Local QQ group. Other groups don't mean much if they go in. So our approach is to the QQ site can be found on the QQ group, screening you feel that there is publicity value of all applications to join. Of course, the reason for the application is to say an easy to let group management believe the reason. Let us add QQ group, then looked at the possibility of more than 50 groups bar. But only a few 30, someone's. There are some groups only 6, 7 people in the inside, plus not much meaning. Finally through the audit, there are 20.

2, advertising should be appropriate

When our QQ number was allowed to join the group, went in, and did not say a word. (If you advertise at this time, the probability of being a T is above 90%) so remember to go in and never advertise. Follow what they're talking about. What they talked about. You're just. They say you are a stranger and will certainly ask you. Then you answer the XXX website for what reason to come to the group. Then add your address. Because you are looking for the QQ group related to the site, so you will always have someone to see the address. It's just the first step.

The second step, if the QQ group management in, and group management private chat, remember not to chat in groups. Tell him you are XXX forum management, for what reason found this QQ group. Then ask him to come to your forum to do the moderator or whatever. Give him an official first. Anyway, no money, the general will agree. Vanity! Then, after doing the owner will say. At least you will occasionally send ads on this QQ group. He's not going to t you. Remember! It must be occasional! If this person is really interested in your forum, then he will also be in the group to give you publicity. After all, he wants to let others know.

The above section is about QQ group propaganda method, use this method already publicized many people come. And added QQ group is basically not be t out.

QQ group propaganda pull a bit of popularity, then is for local users propaganda. To be a local forum, you need to adapt to the habits of local users. But I was in the Meishan People forum, a friend told me such a word, do the local forum is to the soil better. It's best to drop the dirt! In fact, this sentence means that you do the station to meet the habits of your users. A local station will have a local style. So the local user to your site or forum to see, will feel cordial.

In addition to local QQ group pull popularity, there is a way to try to bring local entertainment community to your forum. Some local clubs, for example, can pull them online. So you advertise him, he also enrich the content for you, publicize you. It's a matter of mutual benefit that everyone in the club will agree. When you pull up some local clubs, slowly the local popularity of the forum will come up. So this is quite useful. But do not, the site in the absence of a certain popularity, do not be quite profitable. In particular, pull the club to your forum, if you want to pay the club, the general will not promise you.

Four, into a long-term

When your forum after a period of accumulation, membership and forum data have a certain number of times. You can rent ads on your own forums or websites. Advertising to note: Ads and your forum type, such as you are to do a place of real estate advertising, you go to pull an insurance ad. This is not consistent with the content of your site. This advertising effect will be good to go there. So the forum began to have income. Furthermore, the membership of the Forum has accumulated to a degree, it can start to hold a little activity. Either offline or online. This can motivate members. Normally offline activities are generally AA, so there is not much to spend.

Generally speaking, the Web site to the growth period, you can feed themselves. Well, there are some profits. Moreover, this is the fastest growing stage of the site, if a webmaster to the site to do this stage, or a person, it is due to consider Tim family members. After all, one's energy is very limited. So for the Internet station or forum to live better, because it is time to start to identify team members. If it is a forum, it should start early a large plate of the permanent owner and front desk administrator. After all, the forum is open to something. Management should not be lax. A bad information to be found in time, delete in time. Otherwise it would be a lot of trouble.

Another site or forum, into the long term after the focus of the administrator to change the publicity to management. Attention to the development of the forum, while outside propaganda is relatively reduced. Because when the personnel to a number, internal publicity if done. Publicity through Word-of-mouth, must be more than you, in the outside to send ads better. Loyalty of members is also much higher.

There are many deficiencies in the above content. Please criticize us a lot!