Talk about the secrets of SEO success from different languages

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Google is the world's largest search engine boss, more than half of the users of Google search in the use of different languages, it not only has a big impact in China, even in Japan, in the Arab in other places, users will use Google to visit the site, which is enough to prove that a multilingual SEO site can get much return, Relatively speaking, the development of this market still has the very big advantage.

From the consumer point of view, if users can not use their own mother tongue to visit the site, then most of the case, they will choose to buy things on this site, let alone visit the site, which has to allow the webmaster to consider the importance of foreign trade SEO. The current domestic SEO encountered the biggest problem is that for foreign trade industry, our target market is not clear, can not correct the choice of keywords, to find their own competitors, for different languages SEO should be how to do better?

The study of keywords, rather than translating their native language

Keyword research should be the first step to identify potential market and display levels. Of course the best choice is to hire SEO experts.

For different languages of SEO, perhaps you can choose the relevant language people to help you translate or write. But will write news and translation of people do not necessarily know how to SEO technology, in the choice of keywords, they will only translate, and can not give you really meet the market key words. Perhaps the translation of the keyword is not necessarily the user is accustomed to search, from our Mandarin seo we will find that the user is used to search the language of some colloquial, not translated keywords, such as search "Foreign trade SEO", users will not directly search the word, but search " Foreign trade SEO which or the promotion of foreign trade SEO, such as some long tail words, ask their keywords whether and the site, whether it can bring sales conversion rate to the site.

If you are thinking about China, use Baidu keyword, by joining Baidu's Pay-per-click Network, you can take some free SEO tools. Keeping a close eye on the effects of the day and looking at the value conversion rate of clicks can help you eliminate the fact that the keyword is not competitive enough to bring you a corresponding business.

As for English, keyword research needs to have an ongoing process, and all search engines often change their algorithms. Use tools like Yandex's Metrika to analyze your results.

Second, strive for a good domain name

1, the use of national domain name

Not your site's subdomain or subfolder name, but the site's real logo, the highest level of domain name is the use of national domain names, especially Baidu, because in China Baidu is strongly in favor of the use of local websites.

2, keyword domain name

Use your keywords as your site's top-level domain, which in other countries use more, such as an SEO Service site, the use of the domain name is SEO keyword, leadseo.cn.

Third, for search engine optimization

Although Google is the world's largest player, but in different countries and regions, it is not the king, for example, Yahoo in Japan is the eldest, in China Baidu is the eldest, and in South Korea most of the choice of South Korea's Naver choice, so different countries have their preferred search engine, for different search engines, SEO optimization will also be different.

1, yahoo tendency keyword density slightly higher

Yahoo Japan is powered by Google, which prefers to use the keyword density slightly higher, about 7% to 8%, and put in a heavier catalog list. Rewrite your page, including more keywords, and submit to the relevant directory, which should be your first step.

2, Baidu pay attention to META tag

Baidu pays more attention to meta tags and less attention to binding links. This also helps to optimize the image title and alt text. Because Baidu spiders are not anxious Google spiders crawl depth is strong, so in the title of the site, it is best to put important information content on the top of the page.

3, Google more emphasis on high authority of the link

Google has always been more valued site exchange links and the quality of the chain, for those with high-quality outside the chain of the site, Google will give a lot of optimization, such as to the site better keyword rankings.

No matter what language you use, no matter what language services you will face, SEO is more like a stay in the same place, the use of different strategic battles, how to optimize your site, in foreign markets can do the same effect? Different languages have different ways, different search engines have the same emphasis, But be sure that the multilingual SEO market is worth developing.

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