Talk about the site planning and site operation of a bit of experience

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A few days ago wrote two articles, have many friends add me, some say because did not find the real network talent, and wasted more than 1 million, some because there is not enough experience, and lost a lot of money, and some because can not find really understand the site planning, website operation and so on, after hearing, Heart not only for these hot network entrepreneurial friends and sentimental, because I am also in the entrepreneurial, very hard, although I do not have their money, but I can feel the taste of it. So I am also very sincere to communicate with them, I know and experience some of the experience of the site to share with them, I hope that they will be less detours, can be faster success, although these experiences in some people do not look worthwhile, but I hope that my experience can inspire some friends, I am content. Originally my experience, I do not want to impart to others casually, but I really can not bear to see so many friends in the network entrepreneurial road failure, I hope more people succeed. At the same time, my site is also operating in a difficult, please support: Manager marriage Network (www.liaotian.net).

What about the planning, construction and operation of large business websites?

Today, a friend of Dalian found me, said that their company intends to run a large talent site, want to find a network company, the site development part of outsourcing. At that time after listening to his simple needs, the hearts of a little confused, do not know whether to take this list. Because of their own large-scale e-commerce web site development and operation has been more than three years, said long not long, said short, have seen many friends and peers around the large web site, have done very successful, but also some do very failed. So I do not want to also do not want to be around the site of friends or their own inherited site is not successful; oneself to do must do well, must not let him fail, must reduce the likelihood factor of failure, I think only with such mentality and attitude towards the customer's website, can let own business go farther, So after listening to the function of Dalian friends, I feel that they are more blind, not familiar with the network industry, they are only familiar with their professional field of human resources, if the real according to their requirements, simple to develop the site, to their words, it is difficult to do success. So I'm conflicted. Here, I would like to say a few of my previous experience:

1. The first point behind: Why do you want to order the back first? And what is the meaning behind the first point? Every time I see many friends of the early planning program or website construction program, function is very perfect, consider particularly thoughtful, such as to do a large business business-to-business Web site, once a friend of the scheme, and Alibaba's function is exactly the same, even more powerful than Alibaba's function, the results of the site to do, cost a lot of manpower costs, When you are done, you get a market operation, found that many functions are redundant, because there is no member, many functions are not used, so do the website can not eat into the fat, although the function of Alibaba is very perfect, after all, people have experienced so many years of market accumulation, nor skyrocketing do. So if you want to do a large business website, you must first point behind, such as to do a business business-to-business website, you will seize the industry's most needed to do the business, to this point as the basis for the accumulation of experience and members, such as members and Word-of-mouth and influence, slowly spread. For example, the chemical industry's business-to-business web site, the analysis of chemical industry merchants most need product price information, then business-to-business seize this fatal core point, focus on the full effort to do more than all the opponents, because any company start-up early, people are not many. So we need to devote our limited energies to the most valuable core points.

2. Try to make the site with the traditional industry combination: Any site can not be profitable in the short term, so the site before the development, need to consider how to make the site in the shortest possible time cash flow. Because persistence is the magic weapon to win the network world. At the same time, the author believes that technology is not the most important thing, just a foundation. The company in Dalian is going to be a talent website, they consider the features comprehensive and innovative, and they attach great importance to technology, but they ignore the point, how to combine the advantages of the site with the traditional business, because the lack of this, the site needs to persist longer, will let investors and operators lose patience, So when they found me, I advised them to join their company's existing business in the site planning, and their core value and business is human resources. So how the talent site with their human resources business combination is the most important problem solving.

3. A Web site can have only one theme: After reading the simple function of Dalian friends, the author found that their site does not look like a simple talent site, left to look a bit like a talent site, and a bit like E-commerce site, and a bit like SNS network, in short the site's functions and columns too much, It feels like you can't find the theme, or there are several themes, so it's a bit of a portal, doing everything. Here I do not want to say what the network of the sermon, just really say, a website must have only one theme, at the same time any function of the site is around this topic to do, no matter from the page design to the functional process and promotional, and content editing must revolve around this topic, because the site is more and more, Market segmentation and Membership subdivision, is the focus of development, the era of all-inclusive quickly passed. I do not dare to say that their planned site is the best, but I think the site of their own planning is absolutely bold innovation, unique. Whether from positioning or to the function of the website and column planning, interested friends can contact me, I can contribute to some of the cases I have done before.

What kind of person is the person who is engaged in the website?
When the author wrote this title himself, I was surprised, why? Because the author has been engaged in the network, and has been doing for a good many years, now in the reflection of what kind of person, I really can not sum up what to do, every day is busy, every day to face the computer, every day to communicate with unfamiliar netizens, every day good night to sleep, every day thinking about how to promote the site what, every day thinking about how to finance, how big, These are the things that it people do every day.

The author itself is a large-scale web site planning, and then to do newspaper advertising and website advertising sales, as well as gift sales, now half of the network is half the sales staff. At the same time, the market is doing, now the author has become a full range of working people, because the initial entrepreneurial, difficult conditions, many things are done by themselves, currently operating the Manager Marriage Network (www.liaotian.net) project. Not ideal. But everything is slowly developing.

Why do I think of the people who are doing the site is a group of what kind of people? In fact, this evening on QQ, there is a foshan to eat the boss add my QQ, and talk about his diet business website Some experience and setbacks, then we simply call directly, chatted for a long time, will be nearly half an hour. After the phone call, I began to think about the problem, because in the conversation with the restaurant owner in Foshan, learned that he looked for several groups before and after, do a business website, before and after spent more than 800,000, this 800,000 all is to buy a server, please technician development, rent office space, but the results of a satisfactory and like the site did not develop, For us to engage in the site, 800,000 is how important the operation of the site funds, but for a traditional industry in the successful boss, 800,000 so the loss of even the shadow is not, there is no pity and heartache, which is also considered as the author of the site to do a bit of people.

First that Foshan diet boss, surnamed Cao, began to spend a hundred thousand of, please China's most rotten name of the Chinese-enterprise power to do food business website, the results of a rotten website fooled, and then the boss to find a website of what the technician to do the site, the technician did not have any project experience, also did not develop a large business site, Casually copy a set of business procedures to get, did not long ago, because the flow is too large, the problem arises. Now the boss from NetEase dug a technical talent past, now he is anxious to find planning and operations director, etc. Hope that he can succeed this time, to make him satisfied with the site.

Why does the Foshan diet boss fail?

First: That Foshan diet boss, he does not understand the network, do not understand technology, he only understand the traditional industry, he is to do hot pot chain. He began to focus on technology, but he didn't know how to find good technology, when he found good technology, he found that the technology is really said "your idea, I do not know how to achieve", because the people who do technology are only proficient in technology, do not know how to turn the idea of the boss into a viable site, which is to engage in the site's people a characteristic. In fact, there is a lack of a planning or product manager, because planning is a coordination between technology and the market, although he is not a market origin, but can be from the boss's idea to be suitable for the boss and fit the needs of the market members of the program to write the requirements of the normative analysis, and processing and innovation, Transfer to the technology to achieve, the technology to get the solution will know how to do. Because the site planners know the idea of the boss and members of the idea of how much can be achieved with technology, what technology to achieve, know how to achieve, know that the direct implementation can not, from the side to achieve.

Second: The boss's thinking is the traditional industry thinking way, because there is no contact with the network industry, so he did not know to engage in the site's thinking and traditional thinking is completely different, so direct communication, the results are always biased. Because that Foshan diet boss is to do the sales origin, did more than 10 years of sales, he most understand the market situation, the most understand the characteristics of the industry, the most understanding of customer needs, etc., but he did not know how to put these traditional things with the network, and network of people can never like to do the traditional industry to understand the market, understand customer needs, Learn how to make money, network people only know propaganda website to do site, only know how to make a little money through the site, and often the most profitable place is the traditional and network perfect combination. So the people who engage in the Web site thinking and the traditional industry thinking is very different.

After reflecting on these two points, the author thinks that the group of people who engage in the website is a bit like a madman, hold and, full of passion, optimism, because the people who do the site never talk about yesterday and the past, only talk about the future, never only said to others in the next two years, the next three years, the site can do to what extent, how big, how much money they earn. These are blind optimism and fiction, no grafting. On the basis of traditional industries, many Chinese business-to-business e-commerce sites are developing from traditional industries, although it cannot be said that the development is not good, but at least it is difficult to make money from traditional enterprises, and those who tend to do better business-to-business business sites, Are the traditional industry and the perfect combination of the network, so the traditional industry companies are willing to Amoy money, specific how the perfect combination, here, the author does not carry out detailed analysis and discussion.

So I think the network should be more people with the traditional industry to communicate, to learn from them, to find more networks and traditional industries to join the point. In the communication with the restaurant owner in Foshan, I admire his vision and business ability, first of all, he knew that the network is the future of great development potential, this is not every traditional businessman can sense things, and second, he said that all industries as long as big, do proficient have a good return. Third: He used the traditional business experience to operate the site, said it can be in the country to more than 50 cities to shop. And the network of people are mostly lack of such a way of thinking, generally engaged in the site people always like to the site involved in things all-inclusive, one want to do the portal, but the results are not big, while the network of people who mostly know Baidu and Google advertising, and rarely consider the line under the channel and publicity.

What kind of person is the person who is engaged in the website? Until now I haven't thought about it, but the only thing I'm thankful for is: I have done the site planning, know how to plan and plan a website, did some projects, have success and failure, accumulated a lot of experience in website project, how to operate and manage and publicize a website, at the same time I have done sales, More familiar with some traditional industries and ways of thinking and so on, it is easier to traditional industries and network advantages of perfect combination.

Here is my QQ chat record with a Foshan mister, some of these are my views on the planning and operation of the site, planning and operation of a website is not so simple things, need rich experience, and can be rich experience to bold innovation, hope to do the site's friends after reading some of my views, Think I can do, may add me, let me to provide you with professional and bold and innovative website planning and website Development services, I will use my experience to provide you with satisfactory service. Want to add my words, the article finally has the contact way! In the future, we will share some experience on how to operate the website.

Cao Diet 10:49:37
You can use your spare time to give me the technical state help
Manager marriage Network 10:50:00
Hehe, I can give you the website amateur to do the planning
 
Cao Diet 10:50:34
Yes
Manager Marriage Network 10:50:52
I made a plan for my own dating site
 
Cao 10:52:43
You can come to me in half a month! Do a good job planning plan! From remote monitoring.
Cao Diet 10:53:01
We can work together
Manager marriage Network 10:53:14
You look at my planned dating site, which has two functions, is currently not in China, which is "Zhaoqin ring" and "a reward for marriage" function
 
Manager Marriage Network 10:53:49
such as the home why want these columns, the content of the home page why should this arrangement, I have their own truth, I am not just put a content up the
 
Manager marriage Network 10:55:24
To plan a website, you must plan from the site's target customers and the stage of the site, the
 
Manager marriage Network 10:57:12
  This is Alibaba's home page, you know why he wants to make the search box so big, because he in order to highlight the search function, Because many of the small bosses to Ali, unfamiliar with the Internet, you have to let these bosses from what "I want to buy" and "I want to sell" to find information, for them a difficult thing, if there is such a direct search function, the boss just know typing, input to find information, you can immediately find, this is for members to consider?
 
Manager marriage Network 10:57:49
and why Ali can do the search box so big, because Ali has a market precipitation, because the amount of information every day is particularly large, all have this strength and qualifications to do so large search box
 
Cao Diet 10:59:30
Yes
Manager marriage net 10:59:35
and some just started the business-to-business website also imitate Ali's design and function, put the search box to the homepage very conspicuous seat, this is imitate not in place performance, is the beginner's ability, why say so? From a start-up of Business-to-business, the amount of information is small, if the search box to do a very large, very conspicuous, members of a search, you know that the information is not a few, members of the site is not interested, at the same time do a large, more likely to expose the shortcomings of the site
 
Cao I've learned a lot in your conversation.Things
Manager Marriage Network 11:00:04
Don't believe, you can open a just start of the business-to-business website, they all imitate unsuccessful not in place, this is not my blow, I personally experienced the
 
Cao Diet 11:01:11
Yes, that makes sense.

Manager Matchmaking Network 11:01:31
  Do you see the "new" word on Ali's home page? This is called "symbol system" in website planning
 
Manager Marriage Network 11:02:38
Evaluate a website is good, we start from the page art, because we analyze the characteristics of netizens, now netizens open a website, The time to decide whether to continue browsing the site is 3 to 5 good, so design and page content planning is as long as the
 
Manager marriage Network 11:03:21
like a portal or some local small site, generally you want to pull the right   To pull a long time to all read the page
 
Manager marriage Network 11:04:00
According to human psychology to analyze, the most people can remember the approximate content is 2. 5 to 3 screens. Now Ali is 2 screen
 
Cao Diet 11:05:13
Yes
Cao Diet 11:05:29
My Ali's two-year membership
Manager marriage Net 11:05:38
members browse a website, first look at the design, Then the content, feel the content of their own value, they are back to use the function, so we do the website to analyze the members using a Web site process
 
Cao Diet 11:06:25
Reasonable
Manager marriage Network 11:06:52
and evaluate a website, What are the important criteria for evaluation? I personally think is: Dynamic and static collocation is reasonable, the combination of text and pictures is reasonable, the color is reasonable, content and column is reasonable, whether clear, clear thinking, subject highlighting, etc.
 
Manager Marriage Network 11:08:37
Now do the site is not like a few years ago, because the early years of less than a few sites, netizens, is in the process of Internet users to find the site, so the search site and navigation site is very popular, but now is the site more, netizens less situation, so the site As you said, to professional, so to positioning, to find their own target members, only for their own target members to provide services, according to the characteristics of the target members of the design and planning site, planning the function of the site also page
 
Manager marriage Network 11:09:20
I do not understand the catering industry, I would like to say, for example, the catering industry is mostly soil bosses, not familiar with the network, then you in the planning of your site, the function must not be complex, must be concise and practical, consistent with their internet habits and thinking habits
 
Manager Marriage Network 11:09:35
Website is not about how powerful the function is, but whether it meets the needs of its members and whether it is convenient for members
 
Manager Marriage Network 11:10:36
There are many sites do not have good planning, relying on technology to do, technicians to do the site only from the technical point of view, feel that the more perfect technology, the more powerful the better, you can find that you go to any one site, Most of the features you use to the site are less than 50%, many other features that you simply do not know how to use or have no interest in using the
 
Cao Diet 11:11:33
Yes
Cao Diet 11:11:43
Very correct
Cao Diet 11:12:14
Many things are not professional
Manager marriage Network 11:12:50
So when I was planning the site, I said to my manager, "How many people do, what does it mean?" I see a lot of websites on the launch of their own service has dozens of, but the company's personnel only 10 people not to, as a product and service, each service to at least one person to track, if more services, less staff, there will be the quality of service is not high, so the natural loss of customers, so I think do the site, According to their own team to determine the service, 10 people, we do not advocate the number of services, but to provide in the circumstances, to be able to meet the services to do a good job, I think this most important
 
Cao Diet 11:14:10
Yes
Manager marriage network 11:14:05
did more than three years of network, I think they are not bragging, I wrote the article, is not blind, but summed up from the work, I know that there are many local capacity is insufficient, but I have been slowly improving!
 
Manager Matchmaking network 11:14:18
I shared with you today that I have so much experience doing web sites that should be helpful to you

Cao Diet 11:15:03
Very large state help
Cao Diet 11:15:11
Very grateful
Cao Diet 11:15:34
A lot of people don't say that.
Manager Dating Network 11:16:06
To tell the truth, even if the person who does the website, not necessarily can understand so much,

Cao Diet 11:16:23
If there's anything I can do to help you later,
Manager Dating Network 11:16:36
Because this needs to be summed up in their work and groping themselves, many of my colleagues, are managers let them do, they do,

Cao Diet 11:17:04
I'm in a hurry, I'll do my best.
Cao Diet 11:17:23
Yes
Manager Dating Network 11:17:38
I used to be in the company, the manager is asked me "Xiao Tian, you think how to do it", the boss is with me to discuss how to do, this also benefit with Mister Trust me,

Cao Diet 11:18:05
That's a no responsibility
Cao Diet 11:18:19
Yes
Cao Diet 11:18:26
It should be.
Manager Dating Network 11:19:08
The planning person, will analyze the member and the target customer's characteristic, then carries on the function plan, the column plan, the content plan

Cao Diet 11:20:17
Yes
Manager Dating Network 11:21:10
Hey, have a chance to communicate more,

Cao Diet 11:21:38
Good
Manager Dating Network 11:21:25
I have also traveled a lot of detours, not enough of these detours gave me a lot of experience

Cao Diet 11:21:46
Thank you so much
Cao Diet 11:21:56
Me too
Cao Diet 11:22:58
Turn tangible assets into intangible wealth

Manager Marriage Network 11:23:24
After you recruit talent, you ask him from those aspects to evaluate a site good or bad, he replied, you will know what level he is the
 
Cao Diet 11:24:06
How to test the
Manager marriage Network 11:24:08
Because the person who makes the plan, must first know other people's website why good, fortunately what place, do not know this word, also do what plan, it is blind to cheat, do the website person does not have true ability words, do bad what website, also cannot succeed
 
Cao Eats 11:24:52
en
Manager Marriage Network 11:25:04
You ask a little "Alibaba's website homepage, what place is better, what place is bad, why good, why not, let him say his reason to come?" Can say to let you satisfied, that almost understand the person of the network of the manager of marriage and love
 
11:25:31
Many people say that they are the site planning, but many people are in large companies, do not consider these, they only know how to do things
 
Manager Marriage Network 11:25:52
Now entrepreneurship, you need talent, put the shelves, do a shelf, you need to do things people
 
Manager Marriage Network 11:26:27
I just said some of the experience, textbooks are not learned, And not everyone has a chance to learn,
 
Manager marriage Network 11:26:32
know people don't necessarily teach
 
Cao Diet 11:27:01
Yes
Cao Diet 11:27:27
I learned a lot today.
Cao eating 11:28:18
and so on you have the wheat we have a good exchange of communication
Cao Diet 11:29:34
I really wanted to work with you!
Cao Diet 11:29:51
Sanking ah
Cao Diet 11:31:32
Well, today we're talking about here! Thank you very much for your help! We'll talk about it sometime.