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Preface: The most popular language to talk about doing network marketing after some thoughts and experience!
NET marketing is to use the Internet to make your product or website to do propaganda, in order to achieve more ideal efficiency purposes! But publicity can not easily do, such as you want to raise the visibility of a company, you have to step by step, not disorderly publicity, otherwise there will only be negative effects!
The company is responsible for the product to do a good job, the hundred change in its case, you like publicity, its purpose or to sell your product or package! If some customers look at your ads, he looked for you to do products, and your strength can not take this list, then you say this is not a tragedy? Could be discredited by a client, After all, customers are likely to complain about you!
Marketing methods:
There are many ways of marketing, such as question and answer marketing, blog marketing, microblogging marketing, forum marketing, SNS Marketing, industry network marketing, Baidu Encyclopedia and library copy writing marketing, as well as video media and so on, television advertising ah what the ...
But after all, the cost of an advertisement on TV is very huge, many customers can not afford, and now the Internet industry has developed so quickly, do not make good use of it is a pity! So many people have chosen to use the Internet marketing to improve visibility!
Method Detailed:
1. Question and answer marketing, the literal meaning is very simple, is a answer, is generally the choice of Baidu know, search and ask, love to ask knowledge, Tianya answer these large engine website to do publicity! But at the same time many people have encountered the same problem, such as you as a questioner, in fact, the question is secondary, It's important to add your own advertising message to the problem. But when you ask a question, very annoying your problem has been deleted the word appeared, which makes people very annoyed, and as the respondents, the situation is similar, the answer to the information is not adopted not to say, is mainly deleted on the naught!
To this I talk about some of my experience these days to promote, I think whether it is to ask questions or answers, should be a "soft" tone to describe, if it is too straightforward, our company what what how good you come to our company, estimated immediately deleted! And the answer to the question must be related to the title search and you want to promote the purpose of a little more closely, so you can also find some related types of content easy to operate! Answer the question must be positive, the best is the original hand dozen, copy-free, to hold as if the questioner is sincere to serve the psychological answer! The faster the better, After all, who asked questions are hoping to get the answer! So the adoption rate will increase! The following is to add their own advertising information, in view of the search engine is now particularly strict, if your message contains a lot of blocked words, certainly not, so should be implied a little advertising information can be, For example, you want to promote 71778 Internet service Outsourcing site you can just hit the title of their site, and the site's not with the connectivity of the address mixed in your article, so basically can be successful! No matter what you do, you have to improvise!
2. Blog marketing, now the blog has been known to everyone, you have to say you have not played a blog, it is almost Austrian! So it's a good way to send some blog posts to share what you've seen and heard every day. And since the purpose of the article is to show people, especially the people you're advertising, So choose some highly-known web blogs, post need to pay attention to, the title must be glamorous, but also with the role of advertising, if the title is not attractive to almost no one to see, the title of the following is Bowen, content you can not have so many words every day, of course, not all of them, I recommend to find some better online posts You can change the order of the article, so that the search engine is easy to search, because SEO is very like "new" Things! In the blog and the end of the text you can add your own to promote some information, but not too much, concise can!
3. Weibo marketing, this is not difficult, but also need to accumulate experience, apply for a lot of well-known microblogging, into more attention to the same industry users, published some relevant information every day, the current domestic micro-blogging enterprises are basically real-name, recommended to the Internet to search for some identity information to register! Microblogging on the general characteristics of users have two: first, love to join the fun, Second, like entertaining things. In fact, it is not difficult to find that hot events and recreational content, on the micro-blog is the highest number of reprint. Therefore, we want to let their Microsoft text is widely disseminated, we must be able to do these two points.
Slowly raise your microblog level, and more people will be watching you, there is the number of micro-blog limit, generally very short 200 words or so, this will you make up some of the topic, I am generally in the way of mood to publish, small tips: The best time to apply for account number of women, age 20 or so, upload beautiful avatar! China now male and female imbalance, who do not understand this can go to reincarnation! I don't have to explain!
4. Forum marketing, this is mainly to explore some knowledge of what, to some well-known web forums to send some of their own think good posts, with everyone to communicate, preferably the same industry! such as A5 and so on, there are soft wen sent here can play a very good effect, but the soft text advertising words must be very little ...
We can comment on other people's posts, and so on, but must have technical content! The main thing is "soft"!
5.SNS Marketing, similar to Weibo, with more friends, more with the same industry, select some circles to discuss exchanges with you, so that the popularity will slowly rise! To achieve your goal of promotion!
6. Industry network, is the enterprise's Web site, such as speed network, business-to-business etc, in the inside to find some with their own to promote the relevant industry sites, send some posts to them, here can be very casual hair, as long as not violate national laws and regulations can be, because here are some companies, basically are here to promote their own, are also like to communicate with each other, so no one will crowd you, so the industry network I think should be taken seriously, more companies, the purpose of only a promotion of their own company visibility, to leave a good impression! So the purpose of your coming here can be said to have succeeded!
7. Baidu Encyclopedia + library, Wikipedia entry is the interpretation of some words, but must be very professional very detailed, because many of the content of the soft overlap cause many companies because of copyright problems with Baidu to fight the lawsuit, Baidu Audit difficulty has also increased a lot, but if the account number of the level and the terms of some of the concept of content title modified, Should still be able to create success! Library is some of the useful copy of the browser, articles, information, the content is very broad, want to pass, to pay attention to a few, head editing, content typesetting, can not write too simple, also can not be too complex, clear format, so the general situation will be passed! Advertising information Don't mess up, Can add at the end you like the promotion of the title name and address on the line!
8. Video marketing, do some video, which contains advertising information, in fact, most of the video is now advertising, who will be free to do without publicity video? So these have been familiar to us, we are more in the video to mention the needs of some customers, and this site for customer service have those services information, promotional information, Finally in addition to eye-catching advertising information!
9. Now the promotion of a home network to do demonstration cases:
Home focus is a "home" word, so in accordance with the needs of consumers is to explore, if you are consumers, then you have to buy furniture must be bought both cheap quality and good, but also do not look old, put at home feeling is more and more worthwhile, then you have to understand some building materials decoration industry news, home building materials products, There are decoration decoration Company information. Furniture Building materials store buy, promotional and other information.
Home industry is also very extensive, including many aspects, such as: furniture, sofas, home accessories, sanitary ware, cabinets, tiles, flooring, paint paint, lighting. There are even so-called one-stop service, that is, you pay them to help you complete the decoration and according to your way to decorate your home!
We use the above 8 marketing methods to promote, question and answer first to grasp the psychological needs of prospective customers, they can ask on the Internet, must be the need to decorate their own family, so you can not casually perfunctory two, after all, he may be the future of the real customers, you can answer in detail, according to his question, after the answer, don't forget you come to this purpose , but you can not rush publicity, otherwise too advertising, you have to let customers feel that you are really recommended for him rather than a person to see you are in order to play ads! can be vague add some certain home network, is your home decoration furniture, building materials, decoration Company's Good helper! Leave the address on OK (can not leave the full name).
Blog you need to write some blog posts, these Bowen best can be soft form, and not easy to be seen, as if you are really and that home network cooperation, and they are now very satisfied with the home is very comfortable, the price and justice, at that time also participated in the group buy preferential activities or anything! is to write in the form of sharing, This will double the effect.
Micro Bo, and blog is not very different, the number of words limited knowledge, so can't write blog, but can be like the way above said, give people feel like just a simple daily hair mood to say it, but it also contains a little bit of advertising information, give people feel this is not advertising, perhaps because of curiosity, or indeed there is demand, He will follow you left the soft advertising information into the home network!
Forum, this you have to find some related home building materials Industry Forum, in which to communicate with people, write some ordinary person may have problems, can send a post to help everyone, but the final problem is solved, of course, because of a certain home network to solve the ~ this is indirectly out of the ads! The forum usually has the signature information, also may in the signature document , write down the advertising message, and some people they are just looking for or interested in looking for home industry network, then you can directly to them, you in that home company cooperation, feel good, comfortable, convenient and so on! Finally, leaving their website address, seemingly leaving only an address, In fact, all your topics are just a hidden set, in order to take the following ads, so leave an address is enough!
SNS marketing words have a little attention: can add some age of 25 years old people, these groups according to the social classification of just have a career, or just have a family of the kind, they these groups are the home network information the most concerned about the people! You can form a big group, the people often say, communicate with them, Explore the current home industry some of the information they need, and finally very clever to launch their own advertising information!
Industry network, this kind of website many, especially the household industry, people can not have no home, so there is demand will have products, find these home industry network, remember never to crowd other people's website, do not speak ill of others, this will only give prospective customers or peers feel you are despicable, more annoying may be your promotion topic! This is not worth it, in fact, like a good home network, as long as their own station to do a good job, and the real can give customers to enjoy the said service can, so that each customer will be corresponding to become our mobile ads!
Industry network peers will certainly be a lot, can't they hair what we also learn to send what, want to see the information they sent to use how to promote the method, this can learn, here is the best of this site some today's quotes Ah, activity information Ah, promotional activities, information, what sent out, Don't always say a mouthful of our website has a lot of good, you have to put these good to the prospective customers listed out!
Baidu Encyclopedia and library you have to find some good articles about home industry, for example, choose home to pay attention to what, some tips of the household industry, customers need those information, and so on, the preparation of these prepared to become a document, finally uploaded to the library, the final document left home industry network can, remember not to play ads in the library! Otherwise, the document upload will never pass!
Video marketing, this relatively professional, we can do some video animation to promote the site has those services, the title must be eye-catching, so that the number of searches will be more, and the length of the video can not be too long, otherwise who has xianxin to see it, video theme as long as the introduction of home for the current society to provide those convenient, and those services can , you can finally play the advertising message directly, write this video source, advertising is best to have sound, the human brain short-term memory will temporarily retain the information they have just heard, slowly will remember, maybe that naïve need, the first thought of course is that he has seen the video ads!
Remember that there is a very familiar advertising, "believe in the strength of the brand", this ad almost no one knows, first of all, they choose a good theme, can be the whole video down also on a word, voice: believe the power of the brand! But we remember, this has reached the purpose of this video ads! And that's where we need to learn!
The author of this article: Liu Chao above content by http://www.71778.com edit A5 First reprint Please specify, thank you.