Talk about the truth of Weibo marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

In recent days to see the two demolition four and cock the son built in the game, the younger brother I also played social media marketing, some feelings and views written together to discuss with everyone, said the wrong place welcome correction.

Weibo marketing is also part of the answer marketing according to the Dick Master's understanding then in my opinion, micro-marketing should be attention marketing, micro-blog users have to remove the initiative will be released what the time, most of the time is in the unknown stage, to see what is what, the user's heart is not expected, is a stroll state. Micro Bo is like a big square, come and go what kind of people have, but developers and no billboard, you want to buy hard to buy a wide range. So many people, do not get some business opportunities out too bad, to promote products, how to do? can only soft marketing, everyone performers, bases all on, it is not a good face also do not, together with the shrew to swear, attack each other's products, character, in short all can attract attention of other ways, are micro bo marketing means. But how can the promotion of the product really play a role in how many? During the course of business, customers often asked: "You micro-bo marketing can bring me how much sales, how much transformation, I want immediate." "Dick in a video interview also talked a lot about how to bring a drug how much sales, if you can swear, I just want to say that this is XX." Weibo is just a carrier, and the content you pass on to your users is critical, and it brings about an increase in influence and awareness, not a direct conversion of sales. Enterprises in the evaluation of microblogging marketing success, most of the forwarding and comments to determine, forwarding and comments can be used as a basis for assessment, but not the most important condition. Use a large number of prizes for micro-activities of the content, to attract users to participate in the forwarding of comments, it looks like the light of the article from the wine Net bright, but the final transformation of the effect is a mess, so that a period of time most of the micro-BO marketing companies are doing the same thing, think micro-activity is micro-bo marketing, get some prizes to There will be a large number of people come to play, participate in activities to remember the product, the final thing sent out, people do not remember what you are a thing.

When using the microblogging tool to market products, enterprise needs is not 1 to n (user) interaction, really if the user began to interact with you, you can not move, the micro-blog recovery rate reached 30% is a corporate micro-blog maintenance when the high threshold, unless there are 8 million navy for your orders. Enterprises should create an image through this carrier to spread, then means nothing but articles, videos, pictures, which we all know, so difficult on the selection of the difficult.

Every time a dick is talking about a big talk, he ignores this point, talking about theory and Malos demand theory. Fast gram Since being a good teacher as a success case said Rotten, why never mentioned specifically for the quick gram carried out what kind of propaganda content, played what role? is not to do a few micro activities to find some of the navy under the forwarding and comment it?

What kind of microblogging marketing is a successful marketing?

1. Micro Bo is an information explosion media, the content is updated faster than ever before, how to set good content dissemination of the band and coverage is the prerequisite for success.

2. Take into account the user's mobile browsing and PC browsing can accept the amount of information to do a differentiated marketing.

3. Micro-BO marketing needs constant innovation, let a person remember deeply, find the product enough to attract people's attention to the content or events, packaging expansion.

To achieve the above points, micro-bo marketing the basic elements are complete.

Let me give you a few examples.

The Church of Innocence: The incident in my opinion is a very successful microblogging marketing, although everyone scold a piece, but now we mention the Innocence Hall, the mind will only flash a keyword: Live bear take the gall. This success, the church to distinguish the difference with other pharmaceutical enterprises, his core competitiveness is that my bear bile powder is true, is the living bears take the gall. Today, suppose a Weibo user had seen the incident, but when he needed bear bile, the first thing in his mind was the brand of the Church of Innocence. Although the negative impact of the event, followed by a number of authoritative response, the company's crisis PR treatment, slow diffuse also have subsided, but the name of the church with bear bile powder firmly imprinted in each person's mind.

Home an air conditioner cleaner: is also a very partial door product, before this product comes out, I believe everybody home air conditioner mostly is oneself washes the filter dust net, has the empty Yinianbanzai to find a washing air conditioner to clean under. Home Safety Air Conditioner cleaner through a very creative micro-film, in the microblogging of this information transmission speed of the platform to spread, using the popular several key elements: roaring body, elopement, Spy war films, to create a user from beginning to end to look at product characteristics do not feel irritable boutique, Let the user have a few ideas in mind: air conditioner can be washed, the heat sink is the most dirty local article from the wine net, every month to wash.

. See countless cock silk after the master of some brainwashing, extremely look forward to micro Bo this new media marketing, to spend money to enroll to learn, then talk about the industry environment. Du Master's company is a good background of the company and people in the backing, they will not look at the Chinese art no customers down, that is not the case, not to mention the existence of Huayi is to help the blue mark to make up some business deficiencies. Du Master said with the quick Gram explained the next SEO, quick grams cast a very large sum of money, enough to feed the whole company a year, this is pure nonsense. The reality is that most microblogging marketing companies rely on deception to survive, customers give less money, the company itself will be profitable, it can be done micro-film, and finally did a micro-activity, the original can do micro-activities, and finally turned into a soft, originally can do soft wen, finally find a large spring content finished.

Weibo era is a good time, but also a bad era, seize the characteristics of this tool for enterprises and users to create more valuable content is the mission of micro-BO marketing people.

This article refutes several viewpoints:

1. Microblogging marketing is not an answer to marketing

2. Weibo marketing is a new Internet carrier on the marketing approach, do not have to pretend that the mysterious holding high

3. Micro Bo Marketing If no one to give you a bundle to introduce customers, the light of their own mouth, you can not get hundreds of thousands of of