Talk about the website advertisement Alliance and the user experience

When we put all our attention on the experience design of the website, process design, interactive design, color interaction, language interaction, such as the relatively strong and detail more prominent site features and site operations, many times, we ignore the site most affect the experience of a part of the site as a whole advertising experience.
In < website optimization – Building a user-satisfied web site by improving Web usability > This book, the author details the yahoo2004 of the light station advertising experience questionnaire detailed proportions, which for users of the most annoying Http://www.aliyun.com/zixun /aggregation/17580.html "> Advertising form has done a questionnaire survey, the results are as follows:
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The most disgusting advertising technology

At the Nielsen Norman Group user Experience Conference, John Bboyd, manager of Yahoo's platform research department and director of the ebay User Research division Christian Robrer, showed a large study of how users view online advertising. The table shows answers from 605 Web users surveyed in the 2004 survey, and the question they were asked was how various online ads affect the Web experience.

Design element answer is "very negative" or "negative" user

Pop a new window in front of your window 95%
Page load Slow 94%
Trying to cheat you go click it 94%
No Close button 93%
Block what you want to see 93%
Didn't say what it was used for 92%
Move content over screen to remove 92%
Occupy most of the page space 90%
Flashing 87%
Drift 79% on the screen
AutoPlay Sound 79%

As this table shows, pop-up windows are the most hated advertising technology on the web. If the survey is conducted today, users will have a more negative reaction to the technology.

A user enters the following comments in a feedback form on a major web site:
"You people should be ashamed of yourselves!" When I visited your website, I did not ask for three pop-up windows to be displayed on my screen. I am not visiting a single website and I do not want to increase my penis by 4 inches (similar to what sex health care ads on the Thunder).
In fact, I don't use any of those services that pop up on my screen.
You're a mercenary son of a dog. It makes me sick to invade my computer for your benefit. From this moment on, I will resist you and I will tell everyone I know to resist you. You and your pop-up ads roll. ”
Users have moved their dissatisfaction with pop-up windows to advertisers and the websites that display those ads. In a Yahoo survey of 18,808 users, more than half of the users reported that pop-up ads had a negative impact on their perceptions of advertisers, with nearly 40% reflecting the negative impact they had on their views on the sites. When a user feels so strongly about a design element, don't use it.

Advertising is important to a website, but whether you are in order to promote the site or to protect the survival of the site, should pay attention to the experience of advertising, mandatory, deceptive advertising may bring short-term benefits to the site, but it will damage the entire site, do not for a moment of temptation to give up a better future!

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