Talk about the website content relevance to the website rank marketing

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In the SEO industry, there has always been such a statement: The relevance of the site content and subject determines the importance of the theme, and search engine based on the theme of the entire site to give the site a certain weight and ranking, in the site similar to other conditions on the basis of the relevance of good site priority rankings, and some friends will think that If the site is published in a website unrelated to the theme, so it is difficult to get rankings, or even included, for these issues, the author has some views, I hope to discuss with you.

Personally think that to analyze the content of the site and the relevance of the topic mainly to understand the following:

First: There are many factors influencing search engine rankings, and relevance is only one point, but it is not a determinant.

In the author's opinion, under the condition of the same or similar factors affecting the ranking condition, the better the correlation, of course, the ranking will be a lot better, but because the site ranking factors too much, then, alone pay attention to the relevance has no real meaning, and many enterprises station, original content is a difficult problem, but to write relevance of the article is difficult, As a result, some friends may have taken out a catalogue, write other theme articles, to attract spiders update and so on, and took a certain effect.

Second: The content of the website is related to the topic, is advantageous to the rank, but more depends on the website topic related page number.

Many websites, especially large websites, there are a lot of topics, these themes are often able to get the corresponding rankings, and will not be more than those alone to do a theme of the site ranking effect is poor, or even better, personally think that there is a very important reason, is related to the number of pages, that is, timely a site has multiple themes , but as long as the number of related pages on a particular topic of the site, the more the weight of this topic can be obtained, 8630.html "> Sometimes even higher than a separate site to do this, in fact, this is also a lot of major stations practice, Because these major stations even a theme, the number of related pages, the quality is also better, so you can get good rankings.

Third: If the site has several topics, then the topic of the more relevant content, the more conducive to ranking, the theme of the site to grasp, not too much.

In fact, the more relevant pages, the richer the content of the site, the higher the weight, but if the theme of the site if too much, the less content of relevant pages, will spread the value of the page. If the energy is limited, optimize a website, the theme of the site not too much, the best pages of the theme are tightly around the site of several topics. Constantly deepen the site and the continuity of the theme between the pages, which is conducive to the overall ranking of the site.

Four: Different industries on the site content and subject-related requirements will be different, the number will be different.

Similarly, the relevant page volume is a relative factor, each industry situation is not the same, some very unpopular products of the site, the amount of relevant web pages are very small. Some knowledge of the portal site, the number of related pages. But with the development of search engines, for different industries, search engines have a clear standard of judgment.

Some friends occasionally post an editorial on a website that is just about SEO, sometimes it does make the search engine confusing, this article may not rank, not even included, but I think if the friend in this site to separate a theme, sent a number of editorial articles, then, included is not a problem, And there may be a good ranking, after all, the search engine is to some extent, the ranking of the page, and then combined with other factors.

Therefore, pay attention to the content and theme of the site is very important, but we also need to do according to the specific situation, the most critical is, around the site under a few topics, with high quality and a lot of content, then, you can get the ranking you want. This is my personal opinion, may not be correct, but is a personal idea, finally, the article copyright: Guangzhou People Hospital: http://www.gzrlw.net/, Welcome to reprint, but please reprint the time to retain the link, respect for others, that is respect for themselves, thank you for your understanding and cooperation !