Write this title mainly because by the end of 2012, for Baidu's SEO more and more is not in control, the rules of frequent adjustment so many employees are unprepared. Maybe it's time to think about what we should do next.
Because they do is the medical industry SEO, medical aspects of a lot of things are very rigorous, so many times have limitations. From 07 to now, the hospital network marketing from single-handedly to the systematic large-scale operation, in the SEO aspect is also so. Here's a timeline of my personal SEO years:
2007, change tittle,meta,description layout Key words
2008, with a variety of CMS system, blog system, a variety of SEO Plug-ins
2009, Cross Sprocket, to Bo Yang Station, a large number of links to enhance the weight of the main station
2010, Station group, Division of the disease in a large batch of stations to do directional flow
2011, the news source, classified information into a hot, using weights to do directional flow
2012, the third party platform special cooperation in the way, SEO using platform weights to do directional flow
2013, ...
The above is a few years personal SEO aspects of a summary, are for Baidu. 2012 of various adjustments for the SEO industry practitioners, is basically a process of elimination, with the next six months of development, the industry threshold will continue to improve, especially medical this special industry, because these years of medical industry scandals, industry policy has been in a tense state.
In my opinion, the 2013 hospital site SEO mainly from the channel and content itself, but more is the need to play the role of SEO in the electrical business industry product managers, the site is not only as a filling content to do keywords.
1. Channel cooperation
With the current trend, large media thematic channel cooperation weight normal will be maintained for six months to a year, so take advantage of this to do directional flow cashing is still possible, after who also can not say, but in my operation of the project to see, different platform of the audience and the article transformation there are differences, this piece should still have to increase the space.
2. Website SEO
Technology, development to the present basically everybody knows almost.
Content, over the years always in the emphasis on user experience, always emphasize what this plate put what kind of, but many companies are based on sensory understanding, user experience or need to have more data for reference. On the other side, the medical-industry article is going to have to do a full job of commenting on writing, there is a single disease can try to do the packaging of a special topic "Here is definitely not a bidding on the single page of the topic, nor is it easy to call a few related plate so simple," here also directly consider the company's website planning staff capacity.
In short, the details of the war, the content of the war with the current development direction of Baidu is basically inevitable, but the time of day and night, look forward to the 2013 medical industry SEO will have a breakthrough.
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