Talk about webmaster should master the site content editing skills

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Site content is the root of the site, editing the content of the site is very important, for the content of the site, we should master what basic editing skills?

First, content positioning

This is the most basic, content positioning subject to the location of the site. What type of Web site is the main release of what kind of content. For example: The stock website mainly updates the financial and financial stock information content, such main content must occupy the website content 80% or even more than 90%. In view of providing visitors with some leisure content, can be appropriate to provide a small number of jokes, entertainment and other pieces of content, but this kind of plate to decorate in unimportant places, such as the site side or below. After observation, a small number of appropriate pieces of the plate will not cause the site to digress, but more can improve the user experience. For example, when I visit the financial site, read a few articles will have a certain sense of fatigue, a single content is easy to make users fatigue, at this time, the site provides a sketch just can let visitors change ideas, do a rest, experience will be better, other types of sites similar.

Second, the editorial skills of the title of the article

Original title is not a bad title, but not necessarily a good title. What should be noted for the content title:

1, does not duplicate the indexed titles in the search engine, but can be similar. Before deciding on the title, Baidu is the title you decide to see what results, if there is a large number of duplicate headings or highly similar headings, proposed changes. Otherwise, hard to write an original, but because the title can not get the weight and rank.

2, let the title of the article directly become long tail or type long tail keyword. The same central idea, can have different description way, but some titles can become the search for the user's long tail word, some titles, almost no user search. The title of the writing, to a certain extent, determines the number of users browsing this article. For example: An article is a person to write content positioning in the feelings of the article, the first type of title: I wrote an emotional article. Another way to write: The original article about feelings, obviously, the second title has become a long tail of the word. But the two headings do not represent the main content of the content, so it is still not a good title. This example only stands from the angle of the long tail, flexible use.

Third, the content of the text

This very good teacher is Baidu encyclopedia. The webmaster can see Baidu Encyclopedia of the text is how to write. I believe it will benefit greatly. Simple summary:

1, Directory

User-friendly, improve the user experience, but this may not be useful for most sites, if the article is very long, plus the directory is a good way.

2, Title

H class label application, the body of the application H2 to H5 such a label. Text commonly used to H2,h3 is basically enough. Depending on the content. One thing to know is that H is the title class label, so it's naturally used on the title, not the phrase.

3, key words in the chain

Related articles anchor text within the chain. The same keyword chain once, I think for SEO, can chain 1 to 3 times. Is the tradeoff between user experience and SEO. Keyword anchor text is different in color from the text, which improves the user experience. However, if a large number of anchor text color is different from the text, is not conducive to user experience. Similarly, the SEO and user experience are weighed against the specific circumstances.

4, paragraph

Primary school began to learn to the text section, do not say.

4, related articles

Can also be said to expand the reading, give a list of related articles, this is done for both SEO and user experience, is a good practice.

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