Talk about website promotion and service

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

About their own marketing, landing and other related issues and puzzles, I have targeted to help, focus on new works station, to the landing, no money to do promotion. Especially for local stations.

1, my opinion: I did not do the film and television Forum, for this type of user problems, not my forte, so I am very sorry, the group must have the master of this aspect, suggested that the group master to talk about such courses.

Basically say two: Raise PR, my station new domain name from April 1, 06 to now also less than a year, PR4, I personally feel the source and breadth of the above chain is to be considered, but it is more important to consider the content, and your content is based on your site positioning and core users need to grasp the degree.

Therefore, I am important to say how the local station operates.

1, the difference between the national station and the local station?

What's the right place to do the station

If the novel, movies, games, entertainment gossip, downloads and other sites suitable for the national station, the national NET, audition IP, then the local station is the flow of IP regional high concentration. Therefore, the former can take extensive mode of operation, the latter, especially the service station, you must take fine farming, can not ignore every one to your station to visit the same city users.

For example, the national station is a plane to sow, while the local station is like farming plots, a small piece, enough.

Have written some of their own experience. Children's Day got the first offline user party, the effect is beyond the imagination of good. July 28 High Anniversary party, this promotion method is very cheap, AA system, but the user participation degree unprecedented, very like this way, some at that time reached some cooperation intention.

2, I made my own experience, local station, first of all to locate.

Simple to find Chava case: July 28, 05 officially opened the line, the beginning of the day, in addition to their own IP, and then from the QQ lira to the IP, to October, to achieve the Inner Mongolia classified information of the eldest. by March 06, the information issue query IP reached a climax, and then ... Baidu down right, another native brothers, took the opportunity to start, did another Mo the same as the Inner Mongolia classified information network, April, I decisively change domain name, continue to start anew, and the new domain name Zhaochafa "Find Chava" registered trademarks. Register qqjay.org.cn, at the same time set up their own first user QQ group. At the same time know that there is a backward forum.

With the gradual expansion of local station influence, especially the city's Word-of-mouth legend, you do not go to the material, the media has taken the initiative to take care of you. Proactive reporting and promotion of many times, this and offline promotion inseparable from, consistent, indispensable.

We do not let the network do not miss the support of the media, the big environment is still the media world, to learn to borrow, and do not counter its sharpness, also do not crowd out other media.

The same city site, always put the service for the non-professional people first.

Positioning to be accurate, is to lock your user base, why build station, for WHO build station, want to harvest what? What can you give? All of these have to be considered, what are you doing for ten years, five years, three years?

Before fighting, if these are not sure, may wish to do a market research, to densely populated places, to Internet cafes, schools, to ask what they like? Not satisfied with what? From demand, your self-image will become clearer.

The position is accurate, so hard. It's like knowing that there's a leak in the tyre, it's a good idea.

3, the next development.

The depth of the foundation determines the height of the floor.

The same city site, within a year, do not consider making money, to maintain the cost has been very difficult.

A year later, you can gradually profit, but the profit model does not have to go through the network.

The city's Web site, you can choose the peace media cooperation, but the cooperation must be placed in the position.

We are not just a local station, but a new media

This is a media that everyone can leave for the next more than 10 years.

Therefore, the development of the network medium, sometimes can learn from the media development model, and the network media to fast development, it should be the advantages of the Internet to play to the extreme.

What is the advantage of the Internet? Speed, breadth, interactivity, information is very easy to search (convenience).

If you want to build high-rise, raise big fish, don't be impatient, want to endure loneliness.

Your users, one day will become a big fish back to you, but the premise must wait for the fish to grow up again.

Use the advantage of the Internet, eat one side, Chen Pa side, set up the threshold, and then even if there is VC, crazy to burn money, it is difficult to surpass you, because your foundation is strong enough, anti-seismic capacity of more than 10 levels.

Burning money, is to make quick, just like the Chan of the river in the kingdoms of the Caocao, you as long as to fight head-on confrontation, he burned for 2 years no effect, investors will run it away.

Network media development, must not be around the kaiping medium, how to get along. There is a great deal of learning.

A plane is like an elephant. But as big as the palm, it has only 4. Like the area around the palm is blank, you can take the way to eat, quietly set up their own market, one will not let elephants alert, and so the encroachment is the most suitable for personal webmaster low cost model.

4 development After two years, you can consider landing

The premise of landing is that you have enough credibility in your local netizens/media/official mind that your local users have reached a quantitative level.

When a lot of people put your site into a collection, or simply the home page. Every day there is nothing to come up to see the time, basically you can consider collecting nets fish. If you are not convenient to hand, you can consider to find a third party to collect money.

Remember! As a personal webmaster, must learn to accumulate resources, the use of resources, wide knot good edge.

Because the personal power is limited, so we have to learn these, this is business know, whether you like it or not, no matter how personal you are, but if you do not do all this, landing is difficult.

Remember! As a personal webmaster, must learn to accumulate resources, the use of resources, wide knot good edge.

Because the personal power is limited, so we have to learn these, this is business know, whether you like it or not, no matter how personal you are, but if you do not do all this, landing is difficult.

5 Service

Why should the service be put in the back?

Because, no matter when, your service will always run through, even if you do big enough, do not ignore the first line of reaction.

Three strains, the dragon, too many too many traditional industries, seemingly Big Mac, the last should be like dinosaurs, ignoring the changes in market details, and finally collapsed, leaving countless reflections to posterity.

The same as the network media. When you do a front-line customer service, you must be dedicated. Because the user is a bunch of cabbage, be patient, because a lot of people around us are primary internet users.

Take me now, in the course of this lecture, I turned off all the QQ,MSN,53KF and all the tools of communication. My one hours, only for the brothers in this group service, of course, can say nothing learned, wasted time and eyeball. But this is my mentality, no matter how users think, no matter how they look, I dedicate my sincerity, my enthusiasm.

In fact, I have not even read 26 English letters, but I hosted the first Internet Webmaster Conference in Inner Mongolia, and the whole process of making CD-ROM to each of the webmaster, as well as some of the followers. You are not professional no problem, you do not have the VC no problem, your resources are not strong enough, the question is whether you have a strong attempt to heart, a tree capable of living a lonely heart, a steadfast not impetuous heart.

I'm here just to give you a clue. Concrete can not be detailed, because the city, positioning, the crowd, habits are not the same. I'm a little groping, too. Combined with local characteristics and their own situation to make some review and summary, can use how much, can absorb how much, I do not dare to expect, but I hope to give you some ideas on the inspiration and development, I hope to cherish each of us in the Internet investment time and energy. This is the most precious time of our life, we all go all the way, not because of a few knives and ...

Personal webmaster in the process of development, will encounter many accidents, especially the development of the late

So, hone their own personality and the goal of the site tied up, learn to compromise, learn to give up, learn tolerance, learn to achieve the ultimate harvest and the temporary patience, this is the basic skills, so in this sense, stationmaster is Superman