Talk about what is the authority of the site

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What is site authority, in search engine algorithms, site authority accounted for a large proportion, such as some portals such as: Sina, Sohu, NetEase and so on are the site authority is relatively high, often in the search for information to enter their Web page, the authority of the site plays a great role, as the name implies, the site authority, is a search engine to measure the weight of a site an important factor.

Factors influencing website Authority:

I. Domain name

The earlier the domain name is enabled, the higher the weight in the search engine, "Ginger is still the old spicy, wine or Chen incense, search engine very respect for the elderly." "Domain name is a key factor in Web site trust, in the measurement of the authority of the site, also plays a big role."

Ii. Content

The content is the search engine provides the user the key, also is the search engine Hu source, often has the new original content update, will attract the search engine spider often to patronize, accumulates slowly, in the search engine occupies the position to be higher.

Iii. Quality

Quality represents the site in the industry occupies the authority and the embodiment of the overall structure of the site, this aspect mainly consider your site as a whole building in the relevant industry stations in the user flow to decide.

Site authority on the impact of the site:

1, the content of the whole content by the front, in the search engine, you will find that some of the large site content ranking than a separate professional site ranking better.

2, the website cheats judgment, in search engines to judge whether the site is cheating, which has a very important factor depends on the site authority, why a small site SEO optimization, will be judged as cheating, be dealt with, why the big site judgment, rarely will be dealt with, this depends on the proportion of the authority of the site, For example, Sina accounted for the authority of 70%, if it uses hidden keywords, piling keywords, as long as he cheats no more than the search engine to judge cheating value of 25%, will not be dealt with, and generally small web sites, more than 10%, facing the risk of being punished.

Site authority is slowly set up to cultivate, do the site to do long-term, do not easily change the domain name, content, etc., so that the authority of the site to improve, more interest in your website traffic increased, with the rapid growth of netizens, the authority of the site can still be in search engines to obtain great benefits.

Author: seoer Xi yuan site: http://www.noseo.org.cn/

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