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Now the Internet industry is developing rapidly, these two years of E-commerce is also maturing, the traditional industry has been integrated into the Internet, many industries to catch the Internet this train, and even the pharmaceutical industry are integrated into the Internet, such as Sea Rainbow, Kyushu Pass, which is also the social and network in the continuous improvement and progress of the concrete performance. For E-commerce and network marketing, because of its low cost, broad marketing model, such as these characteristics, network marketing More and more people pay attention to, but also more and more enterprises are concerned about and recognition, especially because many small and medium-sized enterprises due to financial constraints, but also to this low-cost marketing model interest. In such a large environment, many entrepreneurs and individuals are not familiar with the network marketing, so the understanding of network marketing is not very in-depth, which caused a lot of misunderstandings often exist, especially the current demand for network marketing personnel is greater than the supply, Many have just begun to transfer or ready to transfer to the network marketing industry to this aspect is not too familiar with the new, there will be "network marketing is to build websites, do bidding rankings, send posts" such a misunderstanding, more likely to think is MLM. Remember when I first started to contact network marketing, but also feel very unreliable, especially on the internet have a lot of online money to make some of the content, bragging about how to quickly have easy ways to make a lot of money, see more feelings and mlm like, for it has been holding lukewarm attitude. Later slowly learned that this is a network marketing network to promote a kind of marketing model, a coincidence of contact to push a website, in a push on the site to understand and learn a lot of this content before beginning to face up to the network marketing. Nonsense not to say, the following author to talk about their own from the contact network Marketing to the current network marketing some understanding.
First of all to know what is online marketing? I personally believe that network marketing is based on the Internet, the use of network information and media to assist in the realization of marketing goals of market marketing activities. Said simple popular point, is the use of the Internet to achieve a certain marketing goals of the market marketing activities. Here to say is that different companies to contact the network marketing surface is not the same, this and the size of the enterprise, industry, goals and so on have a relationship, can not simply think that the internet to put a network of ads, put the ranking, do SEO and so is the network marketing, in fact, network marketing is not just such a simple thing, At least put ads you want to know how to put the position ah, advertising planning design ah, advertising effect monitoring Ah, and so on, and bidding ranking is also a lot of skills, SEO is more demanding, so the understanding of network marketing not too one-sided!
Network Marketing is a series of network promotion means of integration, these means include: Search engine marketing (SEM), IM marketing, BBS promotion, bidding rankings, news marketing, blog marketing, micro-blog marketing, video marketing, electronic magazine marketing, SNS Marketing, forum Marketing, E-commerce, e-mail and so on, This series of promotional means according to the product characteristics you want to promote organic integration to develop a whole marketing plan, is the fundamental core of network marketing. That's too theoretical, so let me talk about a process that might be more intuitive.
First of all, an enterprise to have a corporate web site, which is the basis of network marketing, corporate website is a network business card, is a simple introduction and display enterprises;
Then there is the site to optimize the site and start in search engines to do a ranking, and then it can promote the promotion, of course, should not forget the content of the site often to update meaningful information, in order to attract people to open concern;
There is steady flow, the next is the site itself to provide services, online automatic registration, purchase, checkout, processing orders, customer service and so on, which is to the sales service this link;
When the enterprise to the sales system and the integration of internal resources management, it can be said to reach the management of this stage; This is my convenience for everyone to understand the network marketing a general picture, a small analogy, of course, the actual situation is not so simple, but is generally the framework.
Network marketing the specific coverage of the field is very broad, we should remember: The network is the carrier, marketing is behavior!
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