Talk: What is the outlet for food websites?

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The continuous integration of traditional industries and the Internet industry has not only brought a lot of job creation, but also brought more competitors to many Internet corps, forcing them to start looking for a way out urgently to survive. In the area of Internet, many companies lack the technology media to report and exchange their products, even some products are not developed in the first-tier cities. The author will begin to pay attention to the development of regional Internet in the near future, and will express its views on some Internet companies and Internet products which are better in the field of Hunan Internet. This is the author of this series of the first article, the main character is the Changsha Evening News said: "That the station in Changsha Shaoshan North Road to serve the national users of the internet company"-Good beans net.

Want to say well beans net, have to talk about the whole food website industry first. If food sites have only begun to look for a way out until now, the once-active gourmet sites may have ceased to exist. The alternative may be the many gourmet apps that are now, or other types of products. It is difficult for humans to ignore food topics, there are food topics, food sites have a way out.

In the past few years, the food website industry is more follow the trend of the times, saving power, homeopathy development, consolidate their position in the food field, everything seems unusually low-key, as if the food sites have never changed in the past few years. But just as a lot of micro-innovation gathered behind, perhaps can create subversive innovation, like the search for a way out of the food sites, may have explored a lot of optimistic way, these outlets can help once the food site to ring the Nasdaq bell, we know, But these outlets are beneficial to the development of the industry. The following author on a good Bean network, the public comments and so on gourmet website as an example, to talk with everyone about food sites where the way out.

From a pure food website to a gourmet community

Earlier in the "O2O to change the food industry, good beans net still have to do products" in the article, billion European network first put forward "compared with the traditional media, good beans from the food web site to the food community change" view. In the author's opinion, from the Pure Food website to the gourmet community, is the food site must go the way.

Along with the rapid development of the Internet, users are also increasingly aware of the internet, and traditional food web sites disseminate information in ways that, like today's micro-trust, deliver messages to their fans, and fans and fans can only passively accept messages from food websites in most cases.

Such a way, many years ago, the domestic internet is still in the embryonic development period, is very popular. But now netizens are getting smarter, they are more and more familiar with the Internet, will not be satisfied with the single passive acceptance of the message you give them, their loyalty to the single media will decline, they pay attention to you will also have to pay attention to your competitors, their access to food-related information in the way, is no longer a single passive to accept you spread to him, but he is independent of the search for content sources, to filter. This situation, is a status of transformation, traditional food sites are no longer so high, and user interaction gradually into a passive position.

In such circumstances, with the Internet users to exchange the status of equality, so that the topic of food to be more open to exchange, is a lot of pure food website to go the route. Good Bean Network as a "new food media, the latest place is to use new ideas to interact with users, from the pure food site to the food community, close to the user to explore what food users like, feel the significance of some topics, to narrow the distance between the media and users, to create a fan economy, to build a food culture community.

Food community compared to the advantages of pure food site, is to be able to get more opportunities to communicate with users, to better understand the user's information needs, to provide the overall site retention rate, active degree, gourmet website to live, the first thing is to slowly to the food community transformation.

The product will better reflect the food culture, and the product's outlet becomes more and better, from the information-spreading website of pure food to the gourmet community.

Gourmet New Media catering research institutions good beans can do?

Sitting in the micro-blogging media, we see an era of so-called new media bursts, but not many new media that really can make a brand. Once in the science and technology blog has just arisen, small modest has exchanged with friends whether can try to do a focus on food field of food blog out, first to learn the appearance of science and technology blog mainly to do the food industry review, but has not been able to put into practice.

Admittedly, food in the national important support industry, many domestic tyrants have been active in the food field, food and finance are very closely related, do this kind of media may not have science and technology blog as free, I think the focus on food/beverage field of new media, there is a future, for good bean network, it is also very meaningful. Why?

Dining in the country has a trillion scale, to understand the development of the entire catering industry and to enable employees to obtain better quality training, is a lot of catering enterprises are doing things. The so-called food new media to challenge is the former catering advisory bodies. Good Bean CEO Mr. Yang Rongpo, from doing supper began, to today in Changsha has a top restaurant, to do food has been more than 20 years, good bean network is a traditional catering enterprise gene. And in Mr. Yang RONGPO later investment founded good Bean Net, the main bean recipe and go to where to eat two products, good beans Web page has the gene of the Internet food.

With the genes on the line, and wired under the elements, QQ space million fans, all micro-BO micro-letter fans add up to hundreds of thousands of, six months more stable menu app first good bean recipes and food social app where to eat the current accumulation of user groups, can give good beans to provide a lot of data, These figures are enough to make many people jealous in this big data age.

Relying on large data technology, through the analysis of Internet data, the food and beverage industry to provide more data-referenced advisory reports, as the current Internet data analysis agencies or traditional data analysis structure, the establishment of research institutes. This is effective to the good bean itself has some value, better in the industry to contribute. For good Bean network Brother Enterprise-Jinxiu Red mansion and other catering enterprises, are very meaningful. Because in such a large wave of Internet corps penetration into the traditional catering industry, the gourmet website through the Internet data to do industry analysis, or more than the traditional advisory body has advantages.

As a result, good beans are the opportunity to make a one on the side of food/catering industry reviews, on the one hand with the data to issue industry reports, industry-oriented industry groups of new media. And then follow the current good bean recipes and where to eat the development of the route, can also make a user-oriented food new media. Good beans brand is bound to be able to better appear in the country.

Strengthen cooperation with TV media to build a better food community with Brand

Where to eat now is the main food and social activities, online under the color of men and women, gourmet shops and other social events, which can help the good bean network to build a better food community. Even where to eat. The food-line activity advocated in the future can also become its business model, to help the Bean network better development, which is a brand better way to build a gourmet community.

And if you want to use other ways to build a brand, ultimately better build a gourmet community. I think that television and other traditional media for the good Bean network, the spread of traditional media audiences and the current good bean network of many users have overlap, traditional media can help good bean network to build a better brand, this and many other areas of the product may be the opposite, different.

Citing the Phoenix technology on the tip of the Tongue 2 reported data, with the "Tip of the Chinese 2" hit, the relevant diet app users fast growth, good beans brand VP Fan Wangong revealed that the good Bean Network app users in this time period to break through 30 million. "Hunan TV" broadcast on the Good Bean Network interview program that day, the number of good bean users soared 50,000.

In the food topic long wins the case, the traditional television medium can help the good bean net to realize the brand effect better, obtains more users. With the television media to strengthen cooperation, for television and other traditional media to provide quality content and food users, and ultimately strengthen the brand, better build a gourmet community, to create a food industry fans of the economy, this may be a good way out.

In this market competition is very rapid Internet circle, good beans into Beijing is a rare step in Hunan Internet company, good beans recipes for more than half a year in the Recipe app field achievements, there is still a lot of room for improvement. How to let the focus "to do fine food and restaurant recommended where to eat" better co-ordination, together with the construction of a good bean gourmet community, is worthy of good beans looking for more outlets.

Author: Xiao Qian, founder of Tyrants Game Network (http://tuhaonet.com/game/), it commentator, micro-blog @ small Mo Shi, micro-letter add net1996.