Talking about all aspects of website planning and operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The success of the site is very large, Chengdu depends on the planning of the site operation. Only detailed planning, in order to avoid the site in the construction of a lot of problems, so that the site can be smoothly carried out to achieve a multiplier effect. Site planning refers to the site before the construction of the market analysis, determine the purpose and function of the site, and according to the needs of the site in the design, promotion, maintenance and so make reasonable planning, so that the site quickly improve traffic, establish a website brand image. Web site planning for the construction and operation of the site to plan and guide the role of the site's content and maintenance play a role in positioning.

The purpose and function of construction website:

Chengdu Topper Technology Co., Ltd. is a company operating DVD Creator,dvd copy and video accept. In this respect, the company has a long history, has accumulated valuable experience. Whether it's DVD software or video Converte, in the past, the company has developed its own specialty software. The function of the software has been able to realize all kinds of video, audio format of the mutual transformation, convenient for people's lives. In order to better development, promote the maximization of product sales, the establishment of the company's brand image. The company began to gradually expand the market to the network, take the traditional sales and network sales combined road. From the perspective of development science, this decision adapts to the development of the Times. This has a vital role to play in the further expansion of the company's business. To lay a solid foundation for the march abroad.

In my planning for their site, I mainly from the following three aspects.

First stage: Solve the existing problems of the website.

The second stage: the website promotion stage, the promotion website traffic.

Phase III: Website Business operation phase.

The following is an overview:

One, the first phase: To resolve the existing site problems.

Workers, the foundation can only be built a layer of high-rise building. Web site is the same, only to improve the site to do in the later promotion and operation, can withstand thousands of, tens of thousands of level of access to the crowd.

Site problems:

1, the website speed is slow, the code needs to optimize.

2, navigation unreasonable, need to increase the appropriate product navigation.

3, the page should be static, improve speed and facilitate search optimization.

4, art enhancement, the interface should be concise, fresh, generous.

5, functional structure needs optimization, some details do not in place, the internal link processing is not good

6, the member function needs to improve, the security needs to improve, the interface should be more friendly.

7, to increase the site's customer message system, improve feedback information.

8, Enterprise Library yellow page function SEO needs to be optimized.

9, the database structure is converted from access to a large MSSQL enterprise database.

10, there is no good search engine optimization, this is very important, the current site is still very deficient.

Based on the above problems, I plan to use two weeks time for the site revision, mainly structural optimization, and market accurate analysis and positioning. Web site After the results can be achieved: the page is more friendly, more in line with the special industry website, code execution efficiency is higher (CSS+DIV), the site faster. Search engine rankings are better.

Second Stage: Website promotion

After completing the first stage of the website revision, the promotion becomes particularly important. Promotion in all work is a key factor in determining success or failure. Promotion did not do in place, the previous work done well is equal to zero. For the website promotion, the method is many, unifies our own superiority and the resources, mainly through the following three kinds of ways to promote.

1, search engine promotion (the most important means).

Reasonable set of Web page title, tags, static web pages, site maps, keywords, categories, such as landing, to make a standard search engine included in the Web page; So that it can be in the search engine rankings to improve performance, I mainly refers to Google English, why is Google English it. This is mainly because the company's product target market, the product audience is Europe and the United States, and Google in Europe and the United States occupy a huge market share. So the main in Google English promotion is beyond doubt. Of course, Search engine optimization (SEO) Work still a lot, here is not detailed.

2, website information promotion.

Commonly used links, mass information, bar and answer questions, soft marketing, communication tools promotion, forum signature, mass mailing, advertising and other means. Early we can with some magazines, networks and other media exchange some advertising, one can let our website idle advertising resources to make full use of, and secondly can bring some traffic to our site.

3, the company's internal resources to promote.

Combined with the company's resources and planning department to promote publicity, such as printing company business cards, promotional pictures, company notices, company name Media resources, exhibition booth can do on our website propaganda, write: 007 DVD software. This saves us a lot of advertising costs, and secondly for our site to improve the influence, bring direct customer access. In fact, is the use of online and offline combination of the way.

We expect to spend months months to promote our website, the site's keywords (DVD creator, etc.) can enter the first three pages of Google English, to achieve increased traffic, and promote effective customer conversion rate.

Third, the website commercial operation

Some input will certainly have a return, the site's traffic to a certain degree, we can commercial operations, to achieve a profitable website. Profit model is naturally based on product sales, but also can accompany the site advertising fees, as well as some other unforeseen profits. On the site operation of the column to continuously improve, content management, etc. to be constantly maintained, to do the site does not damage the site user experience at the same time, to achieve the site profit, this is the key, but also difficult to carefully ponder. In fact, to achieve a good product sales-oriented web site, the sales of the way is also very important, this I in another article, "Network Marketing optimization sales, enterprises to increase sales of the magic Weapon" has been made clear. Interested friends can go and have a look.

The above is I do for the company to do site optimization experience summed up the operation of the program, I hope to have some inspiration.