Talking about Efficient Fragmentation Time

As weibo, users in the era of mobile Internet "short, frequent, fast" appeal is even more intense. Mobile users mostly use fragmentation time to enjoy services, banks line up, take the subway, take the bus, elevator ... ... When careful observation of the use of these "Road Warriors" scenario, the efficient service to the user's debris time important Sex. Last year had a similar cross-departmental design sharing, highlighting the three levels of efficiency: the functional framework, the flow of operational tasks, control elements and other levels. Here to extract some to experience more efficient design methods to share with you.

Functional requirements level

"You fled, or did not escape, the choice is there, linger." A bunch of features at the same time for the user to choose, use is effective regardless of the result is not up. As Fanson said the product manager's point of view, there will never end without function KPI, even if this is not added, the next iteration or version will still face. So how in front of a large number of functions, is to allow users to efficiently use the debris time, starting from the functional needs is the first step!

A: "1> N" highlights the core

Most product function point is relatively strong, often a point of handling, related to many details, deep tangle point and point is difficult to grasp. If you look at the "parallel requirements" approach while processing, it is often difficult to balance most of the requirements. Experience QQ music countless large and small PK, a profound understanding: adhere to the "1> N" design principles, to do a more than a mediocre but more to enhance the efficiency of the experience. Highlight the core functional requirements that make the product easier to use and make the job more agile. A key, hierarchical grasp of the design of functional points, but also reflect the ability of designers an important point.

Case: effective subtraction of mobile qq music

Has been effective to subtract the phone QQ music player

2010 QQ music player abandoned the Jiugongge form, change nine function points parallel processing methods, highlighting the target user to listen to music, watch lyrics and other key needs, directly using Tab tab to switch navigation around, allowing users to visually view the operation. The QQ version of the music player in the Android version directly highlights the need for fast listening music. By using the touch-screen feature, functions such as setting and selection are relatively weakened on the default player interface, placing them on the second level of operation, "Win" complicated. "

Second: grasp the global navigation

Community classes, e-commerce classes, platform classes, tools, etc .. Product shapes vary, effective in the narrow screen to build the basic shape of the product is a child with shackles dance. In the era of non-touch screen, the cost of poor navigation is far higher than the touch-screen era, allowing users to experience the results of the visit faster has been the pursuit of designers. For information-centered products, Tab, list-based navigation is preferred, and main navigation gain is expanded within level 1. For operation-oriented applications (except for game-based immersion applications), the grid-based navigation is the focus of choice , And strive to establish a stable operation of mapping.

Operational task flow level

Click, press again, press again, then click again ... It is dangerous to wait for the user to see the result with more actions. One more click on the task flow of a product always means the user has to pay for the time and finger movement (which can be worrisome in some cases over time)! The less the path to accomplish the goal, the higher the efficiency of the user to achieve the goal, and accordingly, negative emotions such as resentment and anxiety in the fragment time can be effectively controlled.

A: timely presentation

On the time scale of user experience, it is usually unacceptable to complete the task experience on a mobile terminal for more than 10 seconds. Allowing users to "get started" quickly from the very first touch, setting the right tools and guidelines right where they are right now, increases efficiency and reduces burdens.

Case 1: The default virtual keyboard

iPhone version of Tencent microblogging login interface, the default virtual keyboard. Direct input configuration, reducing the keyboard exhaled operation.

Case 2: Instant Search

The user does not have to wait until the entry is over and the instant search can search for the result as it is typed. Reduce the input operation, but also weakened the difficulty of using the virtual keyboard on a small screen.

Second: customized, fast

Users always have a variety of products, expectations, personalized needs always call for further satisfaction. However, this is a great challenge to design based on Tencent's massive users. Should fully understand the limitations of the user's capabilities, the type of product behavior (such as operational attitude, visual trends, with the touch, etc.) extracted, further in-depth design.

Case 1: Quick Links

QQ browser's quick link is based on the user's web browsing habits, to provide direct access to a way. Based on the web browsing, customized "add bookmarks", "add quick links" and other functions, but also make the product more full for a single user.

Case 2: custom around

In QQ browser users can flip one hand, custom left and right hand operating habits, especially in resistive screen devices to provide this design is particularly easy to use, because the user's hands are not smart.

Three: consistency

Needless to say, there is no need to talk about this. In particular, for a wide range of products in large companies, operating learning costs should be reduced under the guidance of relevant norms to form a unified brand awareness and consistency must be maintained. It is worth noting that consistency should be consistent with the user's broader life knowledge and experience and to avoid conflicts.

However, in the case of multi-system, multi-terminal, there is a new issue of consistency: how to meet the consistency of multiple products? Fissile platform consistency? Hardware operation consistency? ... have the opportunity to dig deeper.

Four: to avoid interruption

Imagine, you are addicted to the page view, book reading or game battle, was suddenly suspended by another task blunt. This is a frustrating situation. Under these usage scenarios, users can not experience the product in process. Vera has also been reminded me: mobile phone product experience to be able to "fast forward fast." Just as iPhone QQ Landlords in the rapid licensing game, reason cards, cards, etc., to ensure that players in the specific operation of the process, simplicity. In particular, to avoid the interruption of modal dialogues, this is often the case in Symbian and iPhone designs.

Case: Automatically switch network

In the iPhone QQ Landlords, automatically detect the user network, in the back to provide network switching, rather than asking the user how to choose, confident to help users link the process of experience.

Control element level

There are numerous types of controls (as shown in the control of a product involved), more in-depth experience of the details are often hidden in these control elements. Such as the design of the pop-up box to avoid the form of Check box, reduce the query; In the search box, some Push users active keywords, Fast. Control element design is constantly evolving optimization, the accumulation of the amount of improvement can promote the qualitative leap.

Tencent mobile terminal product control specification directory

Follow valid rules

Some scientific principles such as "time-aware nonlinearity", "7 ± 2" current memory, graphical enhanced textual presentation, etc. provide an efficient experience for the product.

Case: menu "7 ± 2" principle

In the last century, Miller showed through research that our short-term memory can only hold 7 ± 2 items simultaneously. In a variety of Tencent Wireless Symbian products, the menu design follows the current memory rule of "7 ± 2" items of information. Of course, we can further explore how to improve the menu classification, the experiment also proved that the light and shallow trees will be more appropriate than the narrow and deep trees; you can also explore the keyboard machine menu whether there is a need to design the division line Skyfire) ...

summary

In the functional level, the sudden core, clenched navigation;

In the task flow level, to provide customized, fast forward fast, consistent operation, to avoid interruption;

In the control element, follow the law of scientific validity;

...

These are the product design services to users efficient use of debris time, so that the experience of faster design, especially for small-screen mobile terminals. Some methods may not be suitable for Pad products. Pad product design with Web pages and small screen terminals of the cross-cutting features, design ideas, experience on the way there is a big difference. Look forward to precipitation in this direction can be shared!

Source: http://wsd.tencent.com/2011/03/fragments.html