Talking about five checkpoints of website from construction to optimization to Operation breakthrough

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Whether it's a personal website or an enterprise website, the process of website construction and operation is basically the same, no outside is the website design, keyword choice, content update, outside chain construction and flow conversion rate of these five aspects, although many people know that these five steps is the key point, of course, is also the site operation of the difficulties in the process, So how to easily break through these five important points? The author combined their years of experience in the operation of the website, and we do a simple analysis!

First: Break through the site design of the checkpoint

The website design looks very free, how to design on how to design, but in fact, the Web site design has an invisible hand to guide the design direction, if you do not see this no shadow hand, just hard, then design out of the site may be too many loopholes, and even some will appear security loopholes, For example, the website of Flash is more vulnerable to attack, at the same time, site design and site optimization conflict, and eventually push to the back, resulting in a lot of waste of time, so the site design is not want to do how to do, but unified in a platform based on optimization to design, This can easily break through the site design of the checkpoint!

Second: Key words set up the checkpoint

Probably many stationmaster thinks, the keyword setting is very simple, in particular, enterprise key words, is usually related to the enterprise products, but in fact, just set a main keyword is far from enough, to know, the Web site traffic is only 40% through the main keyword, and the remaining 60% is the long tail keyword contribution, So long tail keyword is very important, and keyword set the difficulty is, is how to dig out the quality, the general competitiveness of the long tail keyword, the current search for long tail keyword method, mainly through Baidu Index to analyze, in addition there is a flash!

Third: Content update of the checkpoint

For content updates, it seems simple, for example, by collecting some articles, updating, and some small changes, by the title or the end of the paragraph slightly modified, and some even rewritten, the highest realm of nature is pure original content, the several different methods of updating the content of the difficulty is gradually improved, For personal websites or corporate websites, the last one of the original content of the update has been a problem, but with the rapid development of the Internet, the original content is the future direction, so write more original content is the key point! and write a good original method, naturally from the source of life to find, and even can find some professional writers ! This will ensure that the site has a full content!

Four: The level of the outside chain construction

For the site outside the chain construction, the importance is self-evident, this is a good site optimization premise, but now for a new station, want to Shang to more than their own site more weight of the site outside the chain is basically impossible to complete the task, and now the site outside the chain not only demand quantity, but also need to diversify, Only to do a variety of Web site outside the chain of construction of the road, it is possible to obtain the search engine's favor! Then how to do outside the chain of construction for the current personal web site or corporate site is indeed a great challenge, the author believes that outsourcing has become a trend, through professional marketing companies to do outside the chain, not only to be diversified, But also can guarantee the quality!

Five: Improve the site's traffic conversion rate of the checkpoint

After the above four steps of careful build, I believe that the site's traffic is basically very impressive, but this does not mean that your site can start to profit, or that the profit has a long way to go, because the traffic is coming, is not translated into the actual purchasing power? This checkpoint is also a lot of personal webmaster or corporate website! I think, in fact, improve the flow rate only one way, that is to enhance the experience of the site, so that users want to gradually improve the site traffic conversion rate!

So it's pretty hard to run a website, sometimes even spend a lot of money to smash, but not necessarily be able to hit out a golden egg, the key factor is to find the site from the construction to optimize the operation of several checkpoints, and find ways to successfully break through, can achieve the success of the site operation! (Text/http://bbs.izhan8.com/)