Talking about how to promote wedding dress website

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At present, the domestic wedding market consumption in full swing, in addition to the traditional photo studio wedding wholesale, foreign trade export business, with the beginning of the mainstream of marriage, advocating individuality, fashion of this generation to buy their own wedding began more, and now online shopping safe, convenient, many people also directly choose to buy wedding dress.

So now many domestic wedding dress manufacturers and individuals began to dabble in E-commerce, through the internet to do business around the world. and wedding manufacturers in the choice of E-commerce forms are also various, with the help of Alibaba, Hui Cong, Dunhuang and other business-to-business trading platform to carry out wholesale business, but also through Taobao, ebay and other consumer-to-consumer to carry out directly in the online consumer. More brand awareness of the manufacturers began to build independent stations, independent to do the promotion, then back to the theme of this article, wedding site how to do?

How do you do the bridal Web site?

A precise positioning. This includes consumer group positioning, is the face of high-end or low-end? This will affect the direction and focus of your subsequent website promotion. Then affect the overall style of the wedding site, is simple, elegant or the pursuit of a full volume of the full?

Second, the Web site to promote thinking. The site in the planning stage will have the promotion of awareness after all, after all, the site built again good professional after all to give people who need to see can produce benefits. There are many forms of promotion, in the site planning and start to build the station stage is the most important to consider the elements of SEO. For example, the language of the website program is concise, complete, the layout of the website structure, the organic logical correlation between the page and the page; 404 page settings; keywords, descriptions, related articles, related pictures of organic integration, etc., of course, like a good domain name, stable space This is for the independent construction station is necessary.

Third, the importance of user experience is kingly. Remember Ma once said to ask what Taobao can do so good one of the reasons, he said that because he did not know the computer, even the mail will not (at that time), so he can stand in a common people's position to experience what is good e-commerce, what he needs, what he feels trouble. So at that time Taobao a lot of new applications Ma claimed to be the first experience, if he felt the use of trouble, let go back to do, until the feeling is simple, so he said that he is not the CEO of the CEO, but the chief experience officer. Here, a lot of technology to do the total thought that they do is very convenient, very stupid, in fact, we really stand in the user's point of view to relive our site, re-examine our design it? After all, users are the real god of the site, users have the world. Anyway。 Wedding website User experience How to do it? Each stationmaster will have each stationmaster's angle and the method, here only from my own angle to mention several points, the discussion.

First, streamline the process. Now on the internet to give users too much choice, maybe you really have a lot of attraction, but if your process is very complex, there will be a lot of people can not resist the patience to leave. Specific Web site registration process simplification, it is best to allow users to register 3 steps, the simplification of shopping procedures, users can directly integrate logistics information, payment information, summary information and similar comparative information, such as merchandise. The simplification of comments, sharing, the flexibility of comments, and the choice of comments can also make it easy for users to share the information he wants to upload to the platform they want to spread.

Second, information density. This mainly refers to the density of single page information. What does a user have to know? What is the user know to be better? What is a greater gain after users know? This is three dimensions, each page of the wedding site should have different components of the display. The best proportion is 5:3:2. Examples of images are the inner chain of pages, related articles, pictures, comments, records, and so on.

Third, vision before action. Wedding site is undoubtedly very important one aspect is the picture, the picture source may be various, this time chooses what kind of picture style on your website is very crucial. This includes factors such as the size, style, background, and even the combination of text attributes. Users are the first to see the pleasing will continue to browse.

Wedding website How to do promotion?

The content of the website. The best is the original, the second site information, if the site is built after the amount of information is delayed, the search engine on your site can not be very positive.

Second, the external chain of the website. Here emphasis on the quality of the chain, such as high PR value, the best peer friendship outside the chain, other sites, forums, blogs, questions and answers platform your outside the chain volume and so on.

Third, the internal chain of the website. Links between pages, articles, pictures, links between the page and the homepage of the link, site navigation and so on.

Four, the keyword density. Including the total number of keywords in the site, but also include the proportion of the page keywords in a single, too many or too few keywords are not good, now more useful keyword density between 3% to 8%. At the same time, the proportion of keywords and long tail words should be controlled within the appropriate range.

Finally, the website promotion way, the method is many, the most important is perseverance, every day must spend certain time on your website, as long as insists to pay, the appropriate study some method and the technique, will let the website the effect to be twice as effective.

I have just begun to accept the wedding of the Web site production and promotion, the above is a little bit of personal ideas, dare not say that is experience, is willing to communicate with you a lot!

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