Talking about how the local stationmaster moves toward the mobile internet pioneering army

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Stationmaster, once very glorious title, now become very bitter force. Former webmaster, in some people's eyes, is a versatile role: will point to PHP, is the programmer, will point Div, is a front-end designer, will use PS Chettu, is an art, pull point sponsorship and advertising, junior salesman, analysis and development of the direction of the site, the boy, is a CEO. I often laugh at the webmaster friends around, do personal webmaster, it is set computer technology, network marketing, aesthetics, Commodity science, psychology, social engineering equals one. But each kind is not fine, has been making the rubbish to the Internet unceasingly, earns is the very few advertisement expense to be enough to pay the space and the domain name expense. Of course, there are quite a few.

It is such a first blend in the Internet, but also slightly lower levels of the group, how to achieve a qualitative leap? Lou in his blog: "From the original ' soy sauce ' to the current ' support media ' for me is the biggest change." Yes, if you from a General Assembly of the grassroots webmaster into a support for the General Assembly of the media, for the grassroots webmaster, it is a wonderful thing. So how can it be like a Lou? I think it's a business. Formerly called Webmaster Assembly, now called Internet Entrepreneurs Conference, which is also a leap in nature. We should not continue to be grassroots webmaster, should not be a unique means to the Internet to create more to cater to the search engine garbage. What is the difference between a grassroots webmaster and an internet entrepreneur? Although they are a group of "hundred-person" "cattle", but more "desperately". Grassroots webmaster, can be a programmer, can also be a traditional industry sales staff, more can be a few temporary interest of the chick. Have a fixed job, buy a domain name and space, find an open source program, and then make a logo, to go up such a match, is a webmaster. You can work part-time or full-time. You can be professional or amateur. After work update point article, hair outside the chain. When you are in a bad mood, sit in front of the computer and watch a movie chat, you are still a webmaster. However, if you are an Internet entrepreneur, you will not only have to be in a position of hundred, but also upgrade your existing skills to a higher level. You have to learn that your site not only caters to search engines, but also caters to viewers. You not only have to update the article, but also to achieve original and unique insights. Your goal is not to care about a day 10,000 IP station can earn how much advertising fees, but should care about your site in the industry have what kind of influence, you have to expect your site when the wind will be big companies. The information you need to pay attention to every day is no longer just a variety of webmaster network articles above, but also should read the major IT blog, the major investors community, the major entrepreneurs website useful information and one by one analysis and digestion.

The above talk so much, is to hope that you grassroots webmaster can have a sense of crisis, when others are doing microblogging marketing, micro-credit marketing, who is concerned about who is who invested, who who who developed what software has been acquired by a company, you are still studying how to send out the chain on some sites, which advertising alliance is more reliable. I think such people will always be eliminated by the Internet. So how do we change? To improve their own quality as the basis to keep up with the internet trend as the goal. Next I will discuss with you, the local stationmaster how to keep up with the mobile internet trend, because the mobile internet is indeed a big trend, moreover, the local website is compares "the ground gas" the website.

First, move your mind.

"We all think the computer is fast enough, the Internet is fast, and many of us haven't figured out what is the PC Internet or mobile interconnection," Mr. Ma said in his outgoing CEO's speech. The Big data age came again when we didn't get a clear idea of mobile interconnection. The era of change, is the age of youth, today there are many young people feel countless like Google, Baidu, Tencent, Ali such companies take away all the opportunities. show that if your mind is a little lazy, you will be the outcast of the tech age. How can we keep abreast of the trends in the technological age? Change your mind first! I guess how a person is on the road to personal webmaster. First is the hobby, set up a site, slowly groping to promote the operation of the road, next is to figure out how to use traffic to bring benefits, hang up the advertising alliance, put some Taobao products earn commissions, day after day update promotion. So in the end, a lot of webmaster's thinking has been gradually imprisoned in the "big flow to make a lot of money" inside. This idea is not wrong, even if you have 100,000 IP, one months on that thousands of dollars in advertising revenue, plus your fixed salary, life is passable. However, the mobile internet era, it is necessary to get out of this thinking and money-making model. Don't care about the money in the Ad league, of course, don't throw it away, these are your original capital. So how do you move your mind? First of all, the site is not only for computer users to see, also give mobile users a good product experience, and secondly, how to let the site to provide visitors with more useful help, it is more important to keep people than to stay in search engines; , but how to display the useful content to the user in these advantageous position, lets the handset user and the computer user can obtain the same benefit from the website, finally, the website operation mode develops toward the O2O direction, namely how lets the website move toward the electronic commerce the road but differs from the traditional electronic commerce. Of course, the change of mind is not just these kinds, but the overall thinking is that you have to shift your gaze from the computer to the mobile phone.

Second, move your technology awareness

Grassroots Webmaster general will be some PHP, ASP and other programming languages, but also some PS, HTML and other front-end design technology. In the mobile internet age, at least learn to use Java to develop Android apps, using object-c to develop iOS apps. Of course, there are also HTML 5. To understand what the adaptive design is, the mobile end of the font to what the appropriate, mobile users like what kind of interface, and so on. You don't have to master it all, but you have to understand it. It doesn't matter, now there are a lot of free DIY mobile phone Application service providers, try to understand how they make an app, how to release the finished app. Although there is no way to move the underlying technology, at least at the technical level of mobility. Here's how to move your site.

Third, how to move your website

I said that the local site not only to the computer users to visit, but also to the mobile phone users. So how do you move a website? If you're an Android development engineer or an iOS developer, that's not a problem for you. But now most of the grassroots webmaster will only a little html+css, want to start their own development of an app, it is unlikely. But it is not possible not to do so, we can use the network free or cheap channels to achieve. Now most of the local sites are in the form of community, that is, the use of discuz, phpwind such a forum program to achieve. DZ in the previous versions on the release of the "Handheld Forum" plug-ins, the official also gave a detailed configuration tutorial, as a webmaster, must be very patient to toss about such products, after all, it can help you free of a mobile site. PW also has the issue of mobile phone clients, in short, this is a very good way to achieve mobility. If you are lazy, do not want to spend too much time to configure, online also have a lot of such service providers, as long as you enter the URL, click Next, you can help you realize a multi-platform mobile phone client. About these service providers, I do not introduce more, we can search on the Internet a lot.

Four, move your business model

It's not enough to just move the site, because even if you move the site better, it's also based on the site. What if DNS parsing is wrong? And if the server fails, then the phone users have little patience and time to flip through the articles on the phone, and they want to get what they want to know faster from the platform you provide. What do we do? O2O,O2O is a trendy e-business model and is especially suitable for local operations, because O2O itself has a lot of regional limitations, especially in the vast land of China. When it comes to O2O, it is inevitable to talk about micro-letters. Micro-letter is a wonderful software, for ordinary users, it is a voice chat with friends, search the vicinity of the mobile phone software. But for the business or marketing elite, it is a lucrative marketing channel. Sina blogger Li Yu The importance of micro-credit marketing with an example of a community blackout:

On the one hand because the community bulletin is very miscellaneous, some even propaganda, I do not like to see. On the other hand, this is the mobile age, I do not read the Community bulletin, but I will look at the various information on the phone. Because all the information I see on my mobile phone is my choice.

On the phone, I have the right to choose, as long as I choose a group, a friend, a certain micro-credit number, even if I do not speak, but this information I will certainly go to see.

We can recall that we often disdain the street publicity, but desperately on the internet, mobile phone to find the various concessions in our region, such as good health information. This is why? Not only paperless office, but more importantly, people have been accustomed to and keen to quickly access to life from the Internet a variety of convenience and benefits. This, a lot of marketers and businesses have done, has passed the "people have no I have" level, that Internet entrepreneurs how to do "People have my gifted" and "people gifted me Special"? The first is fast and the second is accurate. What do local websites do? Local websites are meant to provide local information, push local health, and bring together locals to discuss the role. However, in the mobile internet age, mobile phone users are more focused on access to local good health information, but also rapid access to accurate information. and the micro-credit public number, just can make up for the site does not give users a variety of benefits. Of course, I am here to talk about methods, do not involve the specific operation of micro-letter, I believe there is a lot of online marketing of micro-credit articles.

The article to this side is almost over, may not speak a comprehensive, but only to provide a general idea. If efforts, intentions to do to research, PC-side site not only in the public comments, Baidu side of such a giant under a cup of soup, but also in these giant mobile phone clients to get a small living space. After all, you know more about the city you live in, and you are more able to motivate people who care about you in your personal experience. Finally, I wish you all a lot of money in the mobile internet age!

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