Talking about how to make long tail keyword optimization from scratch

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For now more and more saturated site ranks, want to own the site from the fore, long-term perseverance is no longer the best way, after all, you are progressing at the same time the opponents are also in progress, to wait until the opponents need a long time, and in this period of waiting, we have been silently guarding their own no flow of the site, Take pains to update and increase the chain? In fact, many webmaster said can insist, but there are a few points really do? Rather than the bitter and so on the initiative, the author suggested, how to choose their own keywords too popular, the competition is very large, it does not matter, also do not have to think about how long it can go up, after all, this is not reliable, We can think from another angle, when I am not sure to optimize the hot keyword, I can choose other keywords to optimize it, such as long tail keywords. So for the long tail keyword How do we have a planned step-by-Step selection analysis optimization expansion? Today I would like to talk about their experience sharing, how to do long tail keyword optimization strategy.

First choose the hot long tail keyword for the site's long tail keyword. Why choose the hot type long tail keyword to do the site's long tail keyword? This has two reasons, one if choose too unpopular long tail keyword optimization, although it is easy to get good rankings, but the flow is not stable, after all, some long tail keyword may be some users of the impromptu search. Two better understand their own optimization strength. After all, the choice of competition is not very challenging, for improving their own optimization strength is not much help, as the saying goes, there is competition to improve it. Therefore, we choose the long tail keyword, it is best to choose the first ten natural search volume, this can be in the optimization process to ensure that the keyword optimization to obtain traffic, but also to improve their own optimization strength for the foundation. For example, my site type is a joke type, then I choose the keyword is naturally from the "joke" this keyword expansion out of the natural flow ranking of the top ten keywords as the site's key optimization of the long tail keyword. This is to prevent their choice of the long Tail keyword optimization up after the flow is still very poor. At the same time the relatively high flow of the long tail keyword It also explains the site is very high correlation, this is a very important point.

Second, improve the long tail keyword. Now is not only the main keyword competition is very fierce, even some extremely strong correlation of the long tail keyword is very competitive. It's like the long tail keyword that expands out of women's clothing, as pictured:

Can be seen, from the query tool can be found, including women this keyword expanded out of the top eight of the long Tail keyword competition is very fierce, and the fierce competition in the natural optimization of the difficulty is also rising. If you just want to optimize the competition with the main keyword is similar to, it naturally takes a lot of time. And we want to optimize the rapid results, then we need to slightly improve these long tail keywords. For example, I do is retail a single brand of women's site, then some irrelevant can be removed, such as women's wholesale, women's brand Daquan Such keywords will not have to choose, because even if a user came in, it is not necessarily conversion rate. And we can use our own guesses to improve these long tail keywords, for example, according to the user's search habits, general search will be added modifiers, such as the search Taobao women, most of the users have to buy will not search Taobao women, but search Taobao hot women, Taobao promotional women's wear, Taobao the latest women's wear. So, we have to try from the user search habits from the point of view of the long tail keyword a series of changes, even if the flow is relatively low, but the conversion rate is very high, this is what we want the long tail keyword.

Finally expand and create long tail keywords. Although the current Web site industry is very competitive, but every market will have some small market in the corner has not been discovered. For example, now more fiery soft text promotion, many owners know that soft text can increase the chain, increase exposure and increase the amount of extra traffic, but the soft text is only such a few points? In fact, soft text in different groups of people play the effect and effect are not the same, such as Taobao guest is to improve conversion rate, Celebrity is the promotion of well-known names, personal webmaster is to increase the chain. Again, after we've optimized a certain number of long tail keywords to get a good ranking, should not be satisfied with the current situation, should try to create their own long tail keywords, such as the selection of a relatively unpopular long tail keyword, it hit the site as a brand long tail keyword, like the search news, Most users will search such as Sina Real-time news, Sina Entertainment news, NetEase News, NetEase World of Warcraft and so on. In the author's opinion, it is easier to create a long tail keyword than to optimize a more competitive keyword, at the same time, create a long tail keyword is more conducive to mastering its effect, and optimization is also very easy to promote. Creating Long tail keywords is a rare and good way to deal with the increasingly competitive market.

A lot of webmaster to the long tail keyword for the site's main optimization object to sneer at the attitude, that the optimization of the flow of small long tail keywords, what year and month to let their own site traffic rise some kind of altitude ah. I think this webmaster is actually some puny, imagine, if even the long tail of the unpopular keywords are seriously, how can face long-term no ranking no effect of the hot keywords? and optimize the long tail keyword also has a benefit, that is can win by volume. Therefore, the webmaster in the optimization of keywords, the choice of long tail keyword is indeed a good way. This article is about here, by the exclusive snail cream http://www.woniugao.com feeds, A5 first reprint please specify, thank you!

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