Talking about website construction URL address standardization

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With the emergence of new internet stations such as bamboo, the competition in the field of industry is increasingly fierce, the major search is still toward the direction of intelligent improvement and improve, so many webmasters always want to take the shortcut to the success of the other side. A lot of novice webmaster in the initial stage of a brain heat, resulting in the site construction of the initial site is not standardized, resulting in the late Web site revision is very difficult, which is the most serious problem is the Web page URL address standardization, the following on the author of some of the experience to explore the site URL standardization problem

One: Why do Web site URLs need to be standardized?

Oh, this question I would like to search Baidu on a lot of, but I still have to say their own views, I do not agree with the URL must be a keyword to postpone, whether it is Chinese keywords or because the keyword or Chinese pinyin, I think the website URL address standardization of the following needs:

1. One identification of the website: web page URL and the same site title, with the role of site identity, which is clearly representative of the site domain name is not with the WWW and with www, although the user access to the site, but the identity of the search is not the same, which will affect the site's inclusion of stability.

2. User experience and feelings: here the author said that the Web page URL contains the name of the site directory, a simple and easy to remember the name of the site is easier to identify and access to the user; That author itself, in many times on the visit to some of the daily frequently visited the site basically only directly enter the domain name address and directory address, So I can directly look for the directory module I want to see, and in the keyword search in a variety of results will be the user deliberately value their familiar URL address the importance and authority.

3. For the site revision preparation: An excellent site must be constantly modified and perfect results, a lot of time site revision will be lost a lot of included, the author of the portal site to meet the revision and led to a large range of content reduction, Standardized URL address can avoid the site in the revision of the URL address is not uniform, resulting in the content of the site to reduce the problem.

Two: Website URL address and how standard?

Web site content modules are always very different, some portals are more complex, but even so, as long as there is the right way to make the site's URL address standardization. The content of the site is always presented from the homepage to the channel to the list to the bottom of the page, to realize that we can be very good to solve:

1. Home: Home is the default server root of the default page, no matter what kind of production technology, from the standardization of the URL as long as the entire domain name can be, the end does not need to keep up with the file name;

2. Website Channel page: Complex some of the site by a few or more than 10 channels, then the name of the site channel is more important. For example, Baidu Encyclopedia, how do you name it? And then go to a look at Baidu's own products, such as singular or encyclopedia, the name of its channel directory exactly according to the Chinese pinyin.

3. Site Content List page: Site List page, can be said to be the most abundant content of a page, but also the most centralized of similar content of the page, List page name can also refer to Baidu singular and encyclopedia of the way, you can also as a user, change the angle to ask themselves, as a Chinese, how the URL address more eye-catching and easy to remember, Note the following form when the list is paged. Here need to pay attention to is that if the site of the channel content of the data retrieval is to host the list page, then the name should pay attention to be able to follow the channel after the search of the whole spell plus keyword, search page is the same truth.

4. Content Bottom page: What is the standard URL address for the underlying page of the content? Many times do not need to consider so much, remember two points, the shorter the better, the easier the memory the better, we can look at Baidu Encyclopedia practice.

An excellent site always need to be behind the webmaster silently hard work and effort, all the labor in return must be the quality of the keyword rankings, Web page URL standardization represents the authority of the site, if you want to access the Web page is unique or good search performance, Then please remember that this site was built in the early days of the site to prepare their own URL address.

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