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With the continuous development of the Internet, the network has become more and more developed, a lot of the products under the line to move to the line to sell, the most obvious has Taobao, Beijing-east and other large electric network platform. As you can see from the current incomplete data, a lot of people are taking advantage of these electric business platform side and use their own independent electric Shangxiaoping to sell products, so the electric business platform has been a lot of webmaster attention, they want to through their own electronic business site to sell products and profits, Can see the electrical business site in the minds of webmaster importance.
I recently in the optimization of a glasses electric business website, this site is also a medium-sized site, in the optimization of the author encountered a lot of difficulties, in the solution of these difficulties, the author summed up some aspects of attention, including the server, user experience, content, image processing, page optimization, external chain construction, etc. But the author today mainly and everybody call server, user experience, content, picture four aspects. Do not spit unhappy, the following by the billion glasses network to communicate with you, the optimization of the Electronic business site need to pay attention to the four aspects.
First, the server should pay attention to
First, the server side. Do electrical business site webmaster should know, the Electronic business site data is very large, there are many kinds of goods, and in this regard to consider the security of the server, stability, power. In addition, the Electronic business site is a trading site, security and stability are likely to lead to the success of the transaction, so I think the server to choose good, can not be hasty to select the server.
How do you choose a server for your website? I recommend the choice of Linux Nginx server, this server is very safe, and performance is very good, than Apache is 10 times times stronger. In addition, if you choose Windows Server can choose 2003 Server, the unnecessary ports are turned off, security maintenance should be done, do not take lightly.
Second, the user experience should pay attention to
Second, the user experience aspect. The author thinks, the biggest difference of the electric Commerce website is to want to make the user in the shopping process smooth and easy to use, finally lead to the transaction. Then, in the transaction of the steps to be simplified, if not to do as far as possible, this should be noted that simplification does not represent simple, if the advent of simple will be with the current micro-letter payment, the user is very uneasy. Therefore, the author believes that this aspect of the user experience to do a good job, only this aspect of the user experience is done, the user is satisfied, will be bold and assured in your website consumption.
Third, the content should pay attention to
Then, the content aspect. The content of the electric business website is very important, often is the content of the evening will get the user's purchase, if the content is not perfect or no user experience, then this electric business website may hang. In fact, the content of the website of the electrical business, the main product is the display and introduction of products, this is the most standard of the content of the Electronic Business website. Often visit the site webmaster should know that many of the content of the site is almost the same, only large electrical business site content is not the same, of course, these large sites have their own professional editors and art team. And some small electric dealer website almost recruit the unprofessional editor and collect the content everywhere, will the content of other electric business website move to own website, this causes the content to be repetitive very strong, and the similarity also many, easy to cause the low quality content. I suggest content to do more original, to avoid the same as other sites.
Iv. picture processing should pay attention to
Finally, the processing aspect of the picture. There is no doubt that the electronic business site has a look at the picture, if there is no picture that is not the electric dealer's website, of course, a large number of pictures are often related to the opening speed of the site, so the picture optimization is very important, here I do not have any good suggestions, mainly rely on art to take this picture processing of the furnace to grasp the good, Come in. Do not enlarge the pixel of the picture as much as possible in kilobytes. In addition, the ALT tag is good, the keyword of the label can place different words, do not let the word repetition degree too big. The author thinks this is the picture processing aspect.
Written at the end:
Above by the billion optical network http://www.yichao.cn/original editing. Summary of the above four points of attention, in fact, the electrical business site to optimize the good is not so simple, a lot of small details are necessary to pay attention to, in particular, the product, a lot of electrical website products are repeated, at this time to do business alienation, and other electrical products of the website of the different, as long as the small details mainly to the The rest is almost fine.