Talking about four main factors affecting the user experience of small website

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With the advent of a variety of new technologies, thus a variety of free open source technology has also been born, followed by the construction of a Web site, the technology and capital costs are getting lower, and now almost will be able to type to build a Web site, even without spending a penny can get a site of their own. Why do you say that? You can use people to send you the space and domain name, and then use the open source of the program, like the installation of QQ, toss a Web site became.

Of course, the author said that the site is just getting started learning, generally speaking that kind of web site is not really to operate online, although now as long as the type of a person can build a website, but can be built or said the operation of a site is very few people. Perhaps a little understanding of the site operators know that the user is the site's life, is the value of your site; may have friends ask not SEO such promotion is also very important? Yes, those are very important to the website especially the small site, because before we have a brand, most users still rely on "advertising", Rather than by Brand attraction, but a careful thought will know you attract more traffic or for someone to visit, so that users to create content and the value of the site, and ultimately users. And whether the user is coming, whether it will stay, this is relying on your site's user experience. The four most important elements of the user experience are branding, usability, functionality, and content. And why my title is "Small Web site", because I think those big site operators may not even disdain to see us such a pediatric article, let us these grassroots to entertain it.

First, Brand. Today we are talking about the user experience of the small site, of course, there is no brand concept. But say no, not quite right. Because although our personal website is not like some big enterprises such a domineering name even to register a trademark, but in fact we also have their own name, this name is our brand. Here's one of my own resource sites, that site in the last year to provide a lot of users want resources, so in Baidu on a search there is * * My site's name, so that my site stopped nearly a year later, although even the domain name has been replaced, or will soon be able to return to a certain amount of traffic. Even just reopened when the post bar, watercress such sites have my website reopened information. And I looked at the site traffic statistics on the discovery, there are a large number of search engine directly through my Site name and visit the site. This is because before my site to the user want, but also to cultivate my small brand, maybe now my site inside other sites also have, but they still choose to come to me here.

Second, the available rows. You can imagine, if you search for information on the Internet or open a site you have visited, suddenly 403 or 502 of such errors, or even the hint of "Web Access", then what would you think? You must think this site is too much, even if you do not visit him, Its image in your mind will also be frustrated. And when you are not content with it, you will definitely choose to go to other sites. This site will lose a potentially loyal user, or even negative impact, users will think that the site is not reliable. The author said that those who do not spend a penny of the site can not be used for operation, that is why, because a even the most basic stability can not guarantee the site, usability can be imagined. So although we are grassroots, funds to be slow to use, but the most basic web site investment can not be less, if this can not be taken out, then suggest that we do not have to do the site.

Third, function. A site exists there, is to users to use, that is, the site must have the most basic functions, and in the ordinary user can operate within the range, the more rich the better. In fact, this problem is very good to solve, because now all kinds of open source programs are very powerful, such as publishing information, evaluation, forwarding, sharing, passing pictures, voting and so on the basic functions can be achieved, and if you want to take advantage of the functionality of the site, then you or your partner has a basic foundation, For example, the mainstream program such as Discuz has been developed two times to meet the needs of users. As far as I know, in fact, just a free open source like Discuz, we realize community, Content management system, blog system, SNS system, group purchase system, store system, etc., of course, if you do not make any changes directly want to use these functions, your users may not like.

Four, content. Say content is kingly, in fact, as long as your site provides users want content, then no one can prevent your users stick to your site. Maybe some people will say that Baidu if you block your site, your users will be gone, but we all know that some vulgar information sites are shielded search engine crawl, but their users are still many, this is the content of the above to meet the needs of those users, of course, the author here to say is not to let everyone do vulgar website. For example, "Baidu Search engine Guide" inside there, if you are an IT news site can not be all to get some * * pictures to go in, because it is always look at beautiful pictures of people do not like to discuss it news. Also such as our website provides content is beneficial to the user, and this point I tried its power. The author has a county-level local site, in fact that site I rarely to manage, once a user posted on the top of his niece was lost, in fact, this matter if you more simpleton help can also improve the visibility of the site, in my confirmation after the post to help them handle the sticky posts, the site issued an emergency bulletin. (In fact, the site is not many users, only thousands of, active on the same day about 200), and then published in the official microblogging of the information, and through the micro-bo relationship @ various local well-known micro-blog has some large media. The result is out of hand, the number of forwarding in a day over 2000, almost all local media have been forwarded, and even some national media have been forwarded, Web site traffic soared. Later, the child found, is wildly reproduced, and finally, of course, the site was exposed, the visibility has improved.

In fact, the user experience four major factors of brand, usability, function, content is complementary, these are the site user experience is indispensable, and as long as we do these, we will not worry about no users, the site is worthless!

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