Talking about four points of attention in interior chain construction in station optimization

Source: Internet
Author: User
Keywords Talking about the station

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For station optimization, this is one of the required lessons for every optimization person. And now search engine for the optimization of the station also began to pay more and more attention, a successful site optimization for the stability of the rankings and traffic has far-reaching impact. For the station optimization need to pay attention to the problem will be more than outside the station optimization, such as site navigation, structure, interface and so on. And the site's internal chain construction plays the most important impact, it will not only affect the search engine index, but also intuitive impact on the user's friendly experience. Then in the site in the construction of the chain we need to pay attention to which aspects of the problem? I will share some of my own experience on this issue.

One: The interrelated content of the chain

A successful site requires a lot of high-quality content, and to enable users to find the content of their desired faster, in addition to work on the navigation bar, the construction of the chain is also critical, as a webmaster in the station to do optimization, the key point is to the station in the relevant content through the chain connected together, This can make the search engine more in-depth index site, but also can deepen the visitor's access depth and breadth. The simple understanding is to link two categories of content to each other with hyperlinks. At the same time, we can also use the context, related reading, popular reading and so on as the content of the mutual chain.

Second: The key words on the page not too much, generally three or so

For each webmaster will have to add all the relevant keywords to the site's impulse, because this can get better rankings and traffic, but as an optimization staff, we are most taboo is the optimization of excessive, if such words are vulnerable to search engine unnecessary punishment. I think a general site, in the same page can only optimize the placement of three keywords, so that not only will be more secure, but also so that the weight of the page will not be too much to be divided, to improve the page and keyword ranking also has a significant help. If the optimization over, in the same page to optimize five or six keywords, natural page weight is divided into three, now to be divided into five or six, each keyword will be the weight of the reduction, while the weight and ranking has a direct relationship. Therefore, we do in-station optimization, do not be wise and foolish, especially in the same page do not think of the best of all the keywords are sitting up, this will backfire.

Third: Do not use a single anchor text inside the chain

  

We are doing internal optimization when a very important aspect is to do the content part of the optimization, of course, this is part of the construction of the chain. For this we are usually to the article in some keywords to add related pages or related categories of hyperlinks, so that the content of our site is more interlocking. It is also a way to improve the user friendly experience degree. As shown above, Baidu Encyclopedia of the anchor text settings. But most of the optimizer in the station optimization, like to put a keyword by automatic call or in the content of the artificial deliberately placed the keyword, of course, the goal is to improve the density of keywords to promote rankings. But we know that each content page uses the same single anchor text, not only is not conducive to the effectiveness of the site, but also for the user friendly experience degree is a big blow, using a single internal anchor text, it is easy to make visitors repeat the same article, so that users lost patience with the site. Therefore, avoid using a single anchor text within the chain.

For the optimization of the station, also do not in the station inside the chain of construction, each optimization personnel have their own method, but million change in which, are based on the user's friendly experience as the benchmark for optimization. The author today is simply to share their three experience, hope for everyone to help. This article by the female student net http://www.meilinvsheng.com handwriting original, reprint please retain the source.

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