Talking about game product micro website

These are the websites that appear through WeChat and the built-in browser web pages, which are called "micro-websites."

There is no doubt that WeChat has evolved into the hottest national-class chat tool. As a game player, of course, also want in this era, let their game products come out in the WeChat end.

Slowly I found that, at present, more and more enterprises and products make their own micro-websites in WeChat, and some of them are already very mature. We can take the gaming product micro-site seriously.

First of all, we will discuss the advantages of the game micro-website (as opposed to the traditional browser website and the official game APP): a broader platform to facilitate the push of information, to facilitate the sharing of communication, user information collection, closer to the player's life and easy to invade the player Game time, production costs low.

Because of this advantage, more and more game operators inside and outside Tencent, have started to build their own micro-site

== Focus from here ==

Here to share with you and explore the current game products can be organized into micro-site types:

Type 01: Game product public number

Website design costs: 0 Maintenance costs: 5

WeChat public number is an application account that the developer or merchant applies for on the WeChat public platform. The account and the QQ account are interoperable. Through the public number, the merchant can implement the full range of text, pictures, voice and video of the specific group on the WeChat platform Communicate and interact.

At present, most of the game products are used to varying degrees, WeChat public account, WeChat public account not only make simple, do not visual design reconstruction design and development of production, we can achieve multi-function. At the same time, the public number can pull up a variety of complicated and complicated mobile-side web pages, micro-video, microblogging, etc., so the public number is actually. This shows that the public number home page seems to be able to act as a simple version of the official website in the WeChat.

example:

Although not gorgeous appearance, but because of the simple production and easy to push in the WeChat, most products will choose to have a public account. Many micro-signal structure has been very mature and excellent.

WeChat search public subscription number: Sword Spirit, Tower of God can experience.

Disadvantages: No gorgeous appearance, and the navigation department can only have up to 15 entrances.

Type two: game products micro official website. Is based on WeChat built-in browser mobile terminal official website

Website Design Costs: 10 Maintenance Costs: 6

Visual more personality, function can be rich mobile official website. When the public's simple visuals and functions completely can not meet the needs of the product, when the official website not only relies on WeChat but also needs to consider the access of other platforms, many game products (other enterprises or individuals) will adopt the official website Form to replace the public number or to make public content supplement.

Micro-official website in the visual more personalized, functionally more freedom to further enhance the user experience to meet operational needs and enhance the brand image.

example:

Mobile search public number: Cross FireWire, Chen Kun, there are entrances to experience the following micro official website

Example: "national plane war" mobile terminal official website

Micro-official website design is still in its infancy, I believe there will soon be a large number of outstanding micro-official website design appeared.

Disadvantages: need to pull up through the public account home page, one step operation.

Type three: micro-topic is based on WeChat built-in browser display type thematic pages

Website Design Costs: 6 Maintenance Costs: 0

Custom interactive themes page with mobile device's unique interactive experience. The characteristics of the page content to show the main, almost no function. Visual effects more impact, more fit the new interaction of mobile devices, more conducive to relying on the WeChat and circle of friends to quickly spread.

And ordinary mobile version of the thematic design almost no difference, is a nested a web page. At present, all kinds of mobile thematic pages with excellent experience can be put into WeChat built-in browser. It is particularly suitable for the release of the new version of the game, display type design, product brand stand, conference invitations, games, mobile terminals and PC-side interactive station.

Example: Foreign language training course

For example: mobile phone dressing room

Example: Crossfire Firearms display page mobile version

Type IV: micro-activities, PC-side activities to the phone port transplant

Website design costs: 4 Maintenance costs: 0

The conventional PC end of the active page, made mobile experience version, so that it can be built in WeChat browser experience. Many game products are pushed in the WeChat side, but the current experience of game product activities on mobile devices is very poor. Almost all of the PC's operational activity features are available on the phone side, and players are looking for more and more phones to participate in. (Research shows: 70% of CF players expect their cellphones to be hungry before they're out of the computer participate). As a result, the mobile version of the PC-side active site seems to be coming soon.

Very suitable for: daily operating activities of the game products (sign, collar package, research, statistics, booking activities, etc.)

Type Five: Micro Mall to pay more convenient mobile games mall

Website Design Costs: 6 Maintenance Costs: 10

Based on WeChat built-in browser games mall. With the WeChat 5.0 WeChat payment function, the upcoming mobile mall and customers will be able to achieve online interaction, real-time push the latest product information to WeChat users, to achieve online payment on WeChat to buy game product features. The difference with the pc end page is: WeChat mall payment more quickly and easily, without time constraints.

At present sword spirit and LOL have realized micro-mall web design.

Example: sword spirit and LOL game micro mall

Page Experience Path: WeChat - My Bank Card - Game Micro Store

Type six: micro-community (micro-circle), based on the WeChat is also based on WeChat account, a more accurate exchange platform for groups of players

Website Design Cost: 0 Maintenance Costs:?

WeChat based player community. WeChat end of the forum can pull the user WeChat account, which makes micro-community experience exempt registration and login, at the same time, this community is more real.

For example: sword spirit and Shushan legend's micro-circle.

== end ==

The above is the author to collect and summarize the game site can do micro-web form, and we look forward to all new exploration and try.