Talking about Gender Social

【Analysis conclusion】

1. "Sexual needs" allows both sexes to rise, but as the application matures, it is diluted by other conventional needs;

2. In the social network, women in general have more options. In sexual encounters, curiosity, self-expression, seeking comfort and desire to trade are the main internal drivers;

3. To solve the "sexual needs" of social products are basically social based strangers, need to be taken care of deceived.

Preface does not lack a friend, but still lonely

At midnight, Xiaofei and a group of friends out from the bar, each dispersed. After walking a short distance ahead alone, she stopped to open a stranger dating app in her cell phone and picked one in her greeting: "Can you come over now and ask me to eat supper?" Ten minutes later A taxi parked by the road.

Two people shook their cell phones with each other. Xiaofei get on the car, disappeared in the night.

As the North drift, Xiao Fei does not lack colleagues and friends. However, she still feels lonely after being in a bar with her friends. It is also a portrayal of many young Chinese who have real friends but are still keen on all forms of online social networking.

In the eyes of young people looking for warmth or temperature from the little screen, sex is an unavoidable topic.

An outbreak: the concept of open and mobile Internet

"If a person says he is lonely, then he is describing a state.If a person says he is lonely, then he is describing a demand." One and Xiaofei are as keen on the midnight social girl so feeling .

From a more professional point of view, Maslow's theory of needs divides people's needs into six levels: physical, security, social, respected, self-fulfilling, and self-fulfilling.

For most young people living in cities, the two most basic needs are easier to meet, higher levels of respect and self-fulfillment are still a bit out of reach - socialization is the most urgent and realistic goal.

In the socials and acquaintances of the public, the existing products are sufficient to provide complete functionality and a relatively solid chain of relationships. But this is not all socialization of people today. In the traditional social and Internet social era, people are more concerned with the topic of alcohol in the drunk meat or Internet jokes. The advent of mobile Internet, truly allow individuals and networks to achieve the same freedom.

Of course, these are not enough. The appearance of a social phenomenon must be the result of a combination of forces of various kinds. Technology more often plays a catalytic role.

The change of concept fundamentally brings about the possibility of detonating for both sexes. With the opening up of society and culture, "sexual needs" are no longer unspeakable topics. According to a report released by China's Well-being magazine, "Well-being of People in China", the proportion of Chinese people who had premarital sex was 71.4% in 2012 compared with 40% in 1994. However, Of the questionnaire, the proportion will rise to 86.5% - people no longer equal sex with marriage.

Chinese premarital sex ratio changes (data from third-party research)

When "gender relations" are no longer bound by ideas, the tools to meet the needs of people naturally appear. Essentially, almost all communication tools can help both sexes, even if it's just a phone call or even a telegram. Mobile Internet just makes social sex more convenient and fast - and of course, accompanied by some flooding.

However, it is also biased to define all the functions of both sexes as "sexual needs." The social needs of men and women are diverse, they can be attracted by the opposite sex, like, desire and chat with the opposite sex, become anonymous good friends ... ... but other needs seem too normal, but let the gender between private social, is widely And "sexual" related.

Two psychology: novelty, comfort, transaction and performance desire

Although the composition of users of different social networks or strangers' social platforms is not consistent, users who are active in these platforms may generally fall into four categories if they put aside their quantitative criteria and focus on qualitative analysis:

Secretly curious This part of the user to young people, including students under 18 years of age. This part of the user may not have the most direct psychological or physiological close to the demand, they enter the platform, and try to communicate with strangers, more out of the adult world and the intense curiosity of the topics involved.

Such users are relatively poor sticky, nor is it a core group of social circles, some people gradually quit after the trial. However, with the large population of young people and the increasing popularity of smartphones to young people, more and more young people will continue to join in.

Age distribution of domestic social network users (data from Kanto)

2. Self-presentation. This part of the user is also mainly young people, but the older age class will be slightly larger than the first class. Compared to popular and acquaintances, strangers' social and gender interactions make it easy to display large-scale pictures and authentic and even exaggerated language reviews. For some female users, to make their real or beautified photos get more people's praise, itself is a strong psychological satisfaction.

This part of the user will usually upload all kinds of personal style photos, as well as comfortable and even extravagant life scenes. While showing off and satisfying vanity, they are also often chasing other, strange, or even same-sex charisma.

3 to fill emptiness. People with this mentality rely more on strangers' social tools. Among them, single young people showed more obvious - in the absence of adequate social activities, young people's demand for online social networking continues to increase until they meet the deep engagement of emotional comfort and sexual needs. However, in some third-party surveys of such users, we can find that this social need arising from loneliness is not limited to single men and women in life, but also includes some users who are married or have fixed friends for both men and women.

These users are either seeking more external stimulus because of a boring or crisis-loving life, or because one of their spouses is too busy to work on the other. Because of the fetters of real life relationships, they often choose to use other virtual identities or "trumpets" to intervene in strangers' gender relations.

4. desire to trade. The above three user groups are based on psychology or physiology to generate social needs of strangers. But outside of this, there is also a relationship-based transaction chain, hidden in the social platform of both sexes. Part of the young and beautiful users (both male and female) will show their beauty, body and other capital in order to win the favor of high rich handsome or white Fu Mei, and even directly defined as "seeking nurturing"; and on the contrary, positive Is another group of older users, they are out of the mentality of hunting Yan, looking for the young and beautiful of the opposite sex, in exchange for money, nurture, etc. in exchange.

Such users are often more critical of social objects. However, due to the uncertainty of strangers social existence, this part of the user base is also doped with a lot of liar.

Three women: Get more options for socializing with both sexes

Many Internet products are inseparable from the success of female users or women's topics, especially in social applications. Facebook now has billions of users, the initial prototype is to give girls in school photos.

Someone had experimented with the registration of one male and one female account on the same mobile social platform respectively, greeting 30 women with a male account, receiving only two responses a day, while the female account received nearly one day 50 men say hello.

Why do women become the dominant force in the social field? In fact, men's "gender" social needs are more intense, and often external manifestations are more pronounced. Under this trend, men in social networks tend to be devoted to women, while women can choose among many men whom they like to communicate with.

Based on this view, the number of female users in a social application (whether ordinary social or private social), almost directly determines the social circle of activity. In this dimension, the socialization of both sexes is even more obvious.

This does not mean, however, that women lack the need for "gender-based socialization." Just the needs of women more reflected in the hope of getting more male users on the concern. To this end, women will want to show their most beautiful side to get more praise, and even in the sexual needs can choose better objects.

This is also accompanied by the rise of social networking, image beautification applications have become an important reason.

Four Tools: Evolution of the mobile platform for both sexes

As mentioned before, essentially every social application has the potential to help users solve "sexual needs," but it is not a permanent solution to a "growth" social platform where "sex" is at the core. Some applications reinforce the concept of gender in order to gain early adopters. However, after entering a period of benign growth, the demand for gender-based social interaction will be divided and more and more normalized social needs emerge. Although gender sociality will be diluted naturally, it will not disappear.

From the evolvement of the tool of gender demand, the earliest form of network is chat room. However, due to unmanageable content and a monotonous form, the online social form soon declines.

The earliest domestic social network labeled "Sex Demand" is 51.com. Its founder Zhang Jianfu left 51.com, but also launched a simple, beautiful and other projects, but also a good use of the male psychology: For example, want to see more female users photos, hoping to more convenient and female users to chat - And in these areas set the threshold for charging.

However, setting thresholds on social links such as viewing albums and chatting is not conducive to the expansion of social behavior. Such applications are also easy to fall into a single "gender needs" species, it is difficult to grow into a universal social platform.

Can be used as a contrast is a street unfamiliar. Before the unfamiliar street was released, it was nice to simply do something in the social area of ​​strangers, but as time went by, people quickly forgot it and just memorized the unfamiliar street.

When the street was just released, because of the strong geographical location of property, many people will be positioned in the gender social artifact. But the street official has never endorsed such statements. However, from the product form and function point of view, it does well to meet the user's "social needs of both sexes." Eliminating geo-location information makes it easier to meet offline, another benefit of "targeting" is "authenticity" and "closeness," allowing users to feel each other right around them.

Mobile terminals have made the socialization of both sexes more liberalized, and the positioning information has also increased the chances of success of both sexes.

But for users who only target themselves to meet the physiological needs of both sexes, the help that street street vendors can offer is not as good as some of the more "niche" APPs. Whether it is simple, beautiful or a street, social sponsors mostly male, that is, men want to chat with women or meet. But in this chain of relationships, men do not initially know whether women think so, which increases the difficulty of socializing. Other social applications are focused on solving this problem, the more typical domestic and foreign Tinder.

Such applications often rely on a social platform (microblogging or Facebook) to get user information, whether users can mark what they want to see or what they want to do, and if the other person wants to see you or what happens, you can interact, Social start here. But if there is only one interest, there is no hint - social behavior will not start.

This product design eliminates as much of each other's probing phase as possible in both sexes and saves time for both men and women. However, it is often difficult to form a broader social interaction due to being too direct.

Some social applications take full advantage of the features of mobile devices, such as social applications of voice adjacent to their official slogan is "only to strangers call" - of course, specifically for the same sex or the opposite sex, only the user's own heart clear.

It is noteworthy that most of the social products that solve the "gender demand" are mainly socialized by strangers. On the one hand, as we have already discussed before, the liberalization of the gender perspective is more open to the cultural and social issues. On the other hand, strangers seem to be better suited to this fast-paced, more secure feeling of security in both sexes.

Five vigilance: youth, love and daydreaming

Because there are a large number of users who solve the "gender needs" by moving their social products, there are also unscrupulous people who are on their lacks on these platforms. One of the most typical is the female "liquor care" cheat male money, and men posing as rich rich handsome lie to women's feelings and body.

It's personal freedom for users to use a social product, but if you often deal with strangers, you need to pay more attention. Goddess goddess may not be for no reason about you to meet, there is a luxury car album users, it may not be worth thousands.

When we seriously discuss "sex", we can not completely ignore the emotion. In fact, there are indeed many young people who are counting on searching for youth and love through social networks. With the accelerated process of urbanization, the pace of life in big cities is too fast, resulting in fewer and fewer social lives for young people and narrower and narrower social circles. When we do not have the time and resources to gain friendship and love in reality, the web becomes a salvation and sustenance.

But the more it focuses on the application of gender-based social or even sexual needs, the more the user's physical needs tend to be greater than the emotional needs. For the social, love, sex and the deduction between the network may be a more long-term topic of discussion.

Not destined to seek fish, nor "silly naive." Understand their own pay and income, a reasonable use of the network. When "sex" is no longer a taboo, the greatest protection of freedom is not to abuse it.