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Now because of the micro-business brush screen behavior, resulting in a lot of friends are beginning to hate the micro-business industry, especially its inspirational-type said, there are regular drying orders, so that everyone is disgusted.
Aversion to disgust, but have to say, now do more and more micro-business, why do micro-business more and more, if really do not make money, who still to do? Suddenly feel that this is a bit like Taobao, Zhougi years that will, the predecessors said, as long as you on the shelves, someone to buy, now do Taobao, details page decoration to the cool, brush a single brush to the cool, Through the open train to the core, drill show, Taobao customers to do can, the team must have centripetal force, the product to be competitive, cast hundreds tens after, you can make money in Taobao or to Da Guo.
We are businessmen, business people should peel off the surface to see the essence! Why do micro-business more and more, must be because they make money, not to make money things, who will insist on doing it, and they earn money is through the brush screen, which also illustrates a problem, now micro-business, as Taobao just started the years, As long as the shelves on the line, do not need to engage so many sophisticated marketing skills.
I believe a lot of friends did not go to the micro-business did research, I was also disgusted with the micro-business brush screen This pollution of the public eye behavior, and later because of Millet's new book, "Participation", to sink down to study micro-marketing, but also at this time to study micro-business. Next I will come to the general say, the micro-business why can make money.
Earn a lot of time is to make a bad information, I was looking for a project, I was a friend told me he knew a buddy, there is a source, the domestic foreign have, then can help butt. If the docking is successful, it is that I can get the lowest price from that friend, and then I go to the market at the market price, the middle of the difference is that I deserve the profit.
The same is true of the micro-business, the following Lee Thunder on the case of the XX mask as cases.
XX mask investment conditions are such:
500,000 can be used as a general agent.
100,000 can be used as a first-class agent, to the factory lowest price.
50,000 can be a level two agent, the price is higher than the general agent.
Here are the dealers:
1 boxes, 240 yuan per box
12 boxes, 135 yuan each box, send the feeling to install 12 pieces
36 boxes, 120 yuan each box, send the feeling to install 36 pieces
60 boxes, 110 yuan each box, send the feeling to install 60 pieces
100 boxes, 100 yuan each box, send the feeling to install 100 pieces
Take the dealer of XX mask, if you take 100 boxes, so you can enjoy 100 yuan per box price, then you go to sell, a box can earn 140 yuan, if you recruit dealers, a dealer and you bought 60 boxes, then you have 600 yuan of profit.
Through a few of the above analysis, I think you should know how the micro-business in the end is how to make money.
But you may also have a problem, how to sell the product?
I do business-to-business have 3 years, Taobao also has 3 years time, that Lee Thunder on the basis of their past experience and the recent survey of micro-business, to say how the micro-business products to sell?
For the micro-business market space, there is no specific data, we can only through some of the official data to understand.
Micro-trust users: 600 million smartphone users: 500 million
There is also the analysis of the characteristics of micro-business practitioners, who are probably doing micro-quotient, the total number of these people.
And then, in combination, you probably know how big the market is. At least for now, the micro-business is still in its infancy.
Competitive Analysis:
At present, the number of micro-business and the industry is more and more, competition will follow. At present, I met the: overseas purchasing, luxury jewelry purchasing, facial mask, cosmetics, toothpaste and so on.
The main analysis of the competition two, one is to add fans, one is space to say.
Add the analysis of the fans: when the peer also to do, you also do, each user's micro-letter or QQ is a certain capacity, that is, the user's psychology do not want to add too much, so that advertising and so on frequently. Why do fans add you, this you have to go to analyze peers, how you can win the trust of fans, but also beyond peers.
Space says: Maybe 2-3 people in your circle of friends are already doing micro-business, there's a lot of overlap in your circle of friends, or your friends and other friends you don't know are doing micro-business, how do you get your friends to choose to work with you instead of working with others?
You have to analyze those peers who have those advantages and disadvantages.
Customer Analysis:
This is divided into two parts: one is consumer analysis, one is agent analysis.
What is the consumer like? Take the Rose ramen film, The beauty of the men and women, aged 20-35 years old, high income, and so on.
What do consumers pay attention to when they buy your products? 1, authentic, 2, price, 3, brand, 4, the use of effect and so on.
Agent Analysis:
Generally engaged in micro-business mainly have, low pay people, college students, home with children's mother and so on.
What are their pain points? The wage is low, not free; college students think they are too big to make money, and there is no money to spend; the mother party thinks because takes the child, does not have the time to make money, but also spends money, inside the heart has no money, does have to consider very much
Agent Purchase Products concern is: the reliability of the home, product reliability, the home needs to be willing to teach him, the amount of investment is small and so on.
By the rough analysis above, basically you know where the breakthrough is?
Of course, you may not know, because you have not done marketing, then you'd better directly find a breakthrough of the business, such as Li Lei, and then according to the requirements of the home, to execute the good. Only you earn more, your home can earn more, so, he will cultivate you, of course, if not lucky, you find a will only let you store the goods of the home, it is bad luck, hurry to change a home.
After you find the break point, the next step is to plan, column, and execute.
Mainly has three points: 1, adds the fan 2, sends says 3, the guest clothing
How to do, according to the above mentioned, and then cooperate with the human nature, a conversion rate is very strong executable program came out.
Simple to say:
Popular ways to add fans:
Your own original Circle of friends
People near the micro-letter
QQ Group
Soft paper
All kinds of offline gatherings
This should pay attention to, is to have interactivity, the fans are not in many, but in the fine. Have good contact with friends, more conducive to you to guide the deal. Friend Circle Marketing, trust is very important.
The way to say:
Many people like to send ads to brush the screen, and they can make money, really very admire.
See a post before, said that brush screen will make friends circle of people annoying, so, he is not used to say the time hair, he chose in the early morning hair, so the impact on the circle of friends will be small. Also admire this friend, hard enough.
Through the previous analysis, if you are recruiting agents, agents want to find a reliable home, can make money products, and the home is willing to guide him.
What kind of person is good for you? A man of strong ability and money.
What kind of product can make money? This is still a reliable person.
The home is willing to instruct him, you want to show to want to know him.
According to these points, to arrange the hair talk. Then there is a certain degree of interactivity.
Guest clothing:
To this step, the user according to your front guide, is about to close the deal.
That is to do some basic details of the answer and some deal guidance.
Generally this time a 0 risk commitment. As long as not sell goods, guarantee 100% unconditional return and so on.
The micro-trader can make money, the micro-business how to make money probably all said. What to do, you need to consider. Finally: As a businessman, we should not only look at the surface, but also to analyze his intrinsic nature. The author qq:2521003456, reprint must keep!