Talking about how to convert traffic into real sales

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We all know that the high flow of the site means that the source of money, can be converted into money in a variety of ways, only you have the flow, but not everyone can do this, but also not all sites are pursuing this. This is true for the educational products we operate, because our audience is that potential buyers are specific groups, so we do not pursue through high flow to make the flow of money, but the promotion to do fine, do not seek high flow, only the flow of precision and effective, so it is easier to facilitate the purchase, to obtain a higher conversion rate. In fact, we operate and operate in this way, and we have achieved good results in less than a year.

In the specific operation, the pursuit of precision flow, improve the quality of visitors to the site, and in the design of the site from the inside out all under the great effort to design, so as to be in the potential of customer flow after attracting, let them through the site to introduce the desire to purchase, and thus smoothly promote the sale of the agreement. Specifically, we mainly adhere to the following areas:

First, how to obtain accurate flow

1. website keyword optimization: do keyword optimization (SEO) is the website development process should always pay attention to the key work, for the core keywords and long tail keywords should pay attention to their use. On the one hand, do the keyword optimization of product name, in the future promotion will certainly be the name of the product to be launched, so that potential customers to search the product name can quickly find our site; On the other hand, do a good job in the field of product optimization keyword, especially the long tail keyword function is very large, good long tail word layout and optimization , they will gradually show the power to attract precise flow.

2. Targeted network promotion: in the promotion of the network, we did not follow the flow of mass group strategy, we believe that this option, although seemingly efficient, but often in the rate of return is difficult to achieve efficiency. No amount of attention, focus on the essence of our strategy, therefore, we in the promotion before the focus of the selection of a number of groups to meet the target group of customers, such as the need for educational products, parents more forum, and then through the way of raising accounts gradually in the forum, to an ordinary member of the image, progressive recommendation of marketing, Increase the promotion of high-quality customer groups, this approach seems to be slow, but there is a high conversion rate.

3. User Award Promotion Marketing: Attaching importance to the excavation and transformation of the existing user value is another important strategy for us, by making the rules of the reward rebate to the existing users to the potential customers around the promotion of marketing, the use of this relationship group network of Word-of-mouth Marketing to bring more customers, not only to play the value of existing customers, We can also continuously through their network of rapid product branding and sales to achieve, by giving attractive rebate return to motivate customers to join our promotional programs, so that our sales can continue to increase the stack.

Ii. How to promote the high conversion of flow rate

1. Website Design Professional Authority: In the process of facilitating flow conversion, we attach great importance to the design of its own website, taking into account that the flow of users to guide the user can easily and quickly grasp the use of the site, but also to let them through the site on the product introduction to the product purchase interest and make a purchase decision, this need to make the site appear atmosphere, Professional and authoritative. On the one hand, the template design of the website itself to make the atmosphere beautiful, to eliminate the appearance of an irregular small web site, to allow users to first feel the image of the site to convey the sense of professionalism and authority; On the other hand, in the introduction of educational products more use of authoritative qualification certification and supporting documents, To prove the quality of products, and the use of the customer's own reality video, to enhance the effectiveness of the product to prove the strength and appeal, so that new customers to enhance the trust in the product to promote the occurrence of their purchase behavior.

2. The function process is convenient in place: once lets the user to produce the interest to the product and decides the purchase, then must guarantee the customer to be able to find the product purchase way smoothly, quickly, the purchase method explanation must be concise and clear, especially for the elder to the network is not too sensitive and skilled parents, Simplicity is an important factor in facilitating transformation, so that they can quickly understand and master the processes and ways in which products are purchased, or post office remittances, or make online bookings for goods to be paid, which are more suitable for middle-aged parents. After all, online payment for parents with limited access to network security and operation are more concerned, so as a salesman we need to pay attention to these practical problems, the purchase of the conversion process may exist in advance to take into account, so as to ensure the smooth achievement of sales. This article by the Merrill Lynch community Http://cunwu.cuncun8.com/68174593.html Original first, reprint please retain the source.