Talking about how to learn SEO optimization

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Many of the things I've written in front of me seem to be very partial to the door. But I did not deliberately choose such content to write. These things, in fact, I want a lot of seoer to explore. Also are the knowledge and tools that I use in my usual work.

Originally this article I intend to talk about participle and index library, but write to half, found that if I do not learn how to understand SEO, some people may feel that I wrote a partial door of things. Also, the last site for the record when many people want me to write about how to learn seo. So this article is about how to learn seo. I hope this article can be spread widely, let many seoer realize these.

First of all, this is said SEO, is purely refers to the search engine to obtain a large number of high-quality traffic, the site to achieve the ultimate effect of maximizing. Some people to the content of the site is also included in the SEO scope, but this article does not discuss the operation of the site, although I am very recommended that the site operation and SEO combined.

In "SEO Cheating and cheating", I have SEO and psychologists analogy. In fact, they have the same points and different points.

The same point is: You study the object, there are a lot of secrets waiting for you to explore, for those who study it, there are often things you do not know. The difference is: psychology is a natural science, the nature of the creation of things to human beings now humble ability to explore, you can never say how close you are to reality. But search engines, it is entirely by the people themselves to create, so theoretically still can completely understand the search engine.

This talks about a real seoer should learn the first major skills: understand the search engine related technology and principles.

I do not agree with the saying: do SEO do not need to be too technical, consider a good user experience do not worry about anything. Consider the user experience, do a good job is absolutely necessary to do, this is actually in the site operations to consider things, but technology is another very important thing, it is often even the decisive conditions.

With common sense think, we are called Google or Baidu's platform to pull the flow, but we have to this platform how the internal operation is not understand, this is not funny?? Farmers also need to know about the effects of weather and seasons on crops.

Not only to understand, but also to apply this knowledge to the SEO, this understanding needs to reach a certain depth. Like Moore, did more than 20 years of search engine development, in the field of search engine has a number of patents, he is also doing SEO. And now some seoer, just know how to arrange the key words feel is doing SEO. This gap is really not the general big. Of course, the end result is also very disparity. Moore said: Only a few people can really control the search engine. I always thought he was the kind of person who could control the results of a search engine. Remember 2 years or 3 years ago, his team abruptly put a Web page in search of "SEO" when ranked in the four, that Web page, at that time even some senior seoer can not see how to be ranked in the fourth.

As for how to arrange keywords on the page, a newspaper typesetting person is actually better at it, and they know very well how to juggle both reading and content highlighting. If the list of key words is SEO, it is no wonder many people outsiders said SEO very simple.

As for how to understand, I recommend you first to Dangdang search, there are many books on the principle of the search engine. If you have the conditions, you need to do a search engine. Such as: You can use Lucene and so on their own build a search engine practice. Although Google's many of its own technology is very confidential, but rest assured that the search engine is not Google and Baidu unique things. To get a similar search engine clear, you look at Google and Baidu, found that most of the same.

Learn more thoroughly and then do SEO, you can from the perspective of the search engine to see what you are doing. You will be very understanding of the people who do search engines, understand their short board and where the pain is. Understand how they will improve them in the future.

The second skill: understand the technology of website making, at least can do a static website independently.

Understand the search engine, but also to understand the object of our services-the site. Can do from beginning to end a static website is the most basic requirements, of course, can do dynamic website better. This requires you to understand the dynamic web development language, proficient in HTML, basic css,javascript and so on. A good SEO staff, it is best to help web designers rewrite and optimize the code. This skill can help you a lot when you do internal optimization.

Seoer do a lot of things every day, and very much related to the site's technology. To match the requirements of the search engine to adjust the site, relying only on engineers and web designers are not good, you have to understand the details inside. Or you don't know how to change a place can be good for SEO.

Web page development, but also to know the relevant knowledge of the Web site architecture, server erection, CMS, and database performance tuning and so are all need to understand. For example, in a slightly larger site, improve the loading speed of a single page, SEO is very advantageous. But what improvements can increase the loading speed? Depending on the engineer, it gives you a 10% increase in load speed you have been grateful, but if you understand, the page redundant code to remove, JS outward merge compression, picture real-time compression, page cache, immediately increase the load speed of 400%, this effect is not the same.

The more detailed understanding of these two technologies is, the better it is for them. I in the "anchor text in the importance of SEO" mentioned: good seo, all factors are controllable. What will it take to ensure that all factors are controllable. First you understand all the factors and then you have the ability to control these factors. So, every change you make, you know exactly what the effect will be. This is the core competitiveness of SEO.

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