Talking about: How should stationmaster edit website content?

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Content, is the core of the site. To create a user and search engine attention to the site, you must start from the content of the site itself. In the current era of rapid development of the network information, many low-quality information is constantly flooded the entire network, and search engines for some high-quality content, especially, as a website optimization staff, how to edit the content of high-quality, so that more in search engines to show it? Today, The author on this issue, combined with some of their own experience, to discuss with you.

Experience One: Return to search engine

Return to the search engine, is to start from the search engine, to dig out the content to meet the real needs of users. The search engine is for the user, the user searches for the information through the search engine, will leave some search records, but we just want to make good use of these records, then based on these records to create some high-quality content. To give a simple example, we are searching for the "mattress" this keyword, Baidu will display a series of options available for reference (such as figure), and these options happen to be users in the "mattress" related information often search for keywords, we edit the content of the site, as far as possible from these reference options, Edit a number of high-quality content to meet the needs of users, when the article was indexed by search engines and get a certain ranking, the resulting traffic to the site is also considerable.

Experience Two: Learn from peer experience

Every industry has done a very successful case, good at learning from peer experience, while incorporating some of their own ideas, but also in a very short time to get search engine preferences, but also can take some detours. It's simple to say, but in operation we need to refine some work, first of all, we have to get a good ranking of the content, statistics, and then carefully analyzed, from the title to the beginning of the content, and then to the main content and the end, in addition, perhaps we also need to look at the layout of its content page, although this is not related to the content, But it is also one of the factors that the content page gets a good ranking. After analysis, and then according to our own views, to improve and expand it, so as to sum up a new set of Web content editing program.

Experience Three: Good use of picture description

In general, a plain text-type article, compared to an article that inserts a picture in place, has a significantly better effect than the former. Therefore, when we edit the content of the site, try to add some pictures in it to illustrate that the form of illustrations is more popular with users. Imagine, often face some documents and information, who will be a lengthy text some rejection, if in the right place with one or two pictures (note: Pictures to be more exquisite, play a role in the connecting link.) , when browsing the article, you can quickly understand the general content of the article through the picture, to some extent, so that the article become easy to understand. If you are still blindly editing plain text content, then try to use the picture to explain the text, you will have unexpected gains.

Experience IV: Processing acquisition material

In the process of editing Web content, we will inevitably go to the Internet to collect some material for their own use, but careful people will find that in fact, many of the material there is confusion and redundancy, users will naturally not like such content, so, to collect the material to carry out two processing is very critical. If there is confusion in the material, we will straighten it out, so that the whole article is clearer, if there is redundancy, the redundant parts will be deleted decisively, so that the article more concise. This so-called, take its essence, go to its dross. When we change the material according to this method, the article will be more concerned by users and search engines.

Well, today's share is here. Content is the core of the site, is also the soul of the site, improve the overall quality of the site content, in its own other users have special significance, we work together!

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