Talking about: How should the popularization personnel evaluate to improve the work efficiency

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How should the promotion staff be assessed? I think if you are not grassroots webmaster, the general will recruit a team to do the site, the team will certainly be with natural extension staff. My first thought is that since it is a natural extension staff, the main job is as much as possible in other sites hair outside the chain, can be seen as other sites of the Supernumerary editor, the only difference is that these editors are purposeful for their own website writing.

From the above idea, I am doing shareholder school operation, I feel that since it is an editor, published how many articles affirmation is one of the basic work requirements of the editor. Therefore, the evaluation of these outside the chain promotion staff's first requirement is the amount of post.

But later found that the number of posts can often exceed the standard completion, but the front has been deleted, or Baidu has not included, published to the corresponding site no one to see, soon the post sank to do not know where to go, such assessment of the significance of how big, so, added two requirements: survival and Baidu rate.

After a period of time, the three requirements of these extension workers were more or less barely completed. The only difficult to complete is the rate of Baidu, I began to set the standard is 80%, and then found that the basic completion, and then to 70%, but ultimately only to do 60%, which let me very puzzled, in the end, the amount of post and search engine included how much of the value of this employee? This has the first doubt.

The next period of time, I found that even if the previous three requirements are completed, the weight of the site did not come up, that is, the promotion staff have done what you want to do, but did not do the site should do things. If the extension is far away, I think carefully, or back to check the site's main keywords. This leads to the fourth assessment, keyword ranking.

In doing keyword ranking assessment, this ranking in the end to assess the average ranking of one months or to assess the ranking of the month? Common sense said that when the initial site, keyword rankings will fluctuate, ranking is not fixed. And the value of the key words, generally speaking, home ranked the best value, two Page Three page, then to the fourth page, that is to see how enjoyable.

But now do keyword ranking, the previous years are not the same, a few years ago casually do may be ranked on the home page, now may be longer, spend more energy. It's jammed again. But Rome is not built in a day, so, keyword ranking assessment began to go according to the node, the beginning of the requirements of 100, to achieve this goal, the requirements of 50, and then 30 within, and then 15 within, and finally the home page visible.

After such a period of operation, found that the actual situation and the goal of the site. Without considering the premise of pay promotion, the school website of the shareholders need daily traffic and the number of users. To wait for keyword rankings can come up, probably this site will have to close. So, and set a fifth assessment: External link flow.

I summed up the source of the external flow, do not consider the flow of pay, is generally the advertising position exchange, friendship Links, external promotion platform (including from the media platform), QQ or email to promote traffic. From the statistical report, you can be divided into external links and direct access. In particular, external links for the main assessment. Direct access to this block because of the impact of a variety of factors, can not effectively judge the efficiency of the promotion staff.

Then there is the case that the promoter has no value in the amount of traffic that may be brought by the flow. This will fall into the task completed, the site has no effect of the situation. Therefore, in view of this situation, the bounce rate as an indicator of external link flow assessment. But jump rate 100% is not good, 0% is good? The observation found that some of the swap ad bit bounce rate may be 3%, visit the length of a few seconds, browsing volume of almost 1:1, such a jump rate is not normal. So the external link assessment has four main indicators: bounce rate, number of visitors, length of visit and visitor ratio (browse volume/number of visitors).

In this way, the assessment of natural extension staff divided into two categories: Weight assessment and flow assessment. Site keywords have rankings, outside the chain by the search engine included the more, the site weight will be promoted, from the search engine traffic will gradually increase, and the flow assessment does not consider the search engine included, on the assessment of the external platform for a period of time can attract much valuable traffic.

These are some superficial understanding of me, do not know if the promotion staff assessment is useful, if you have other views, can you tell me?

This article by Huangpu Stock School (www.ihuangpu.com) Zhou into original, starting A5, reproduced please indicate the source, thank you.