Talking about how the grassroots stationmaster is to start a business online

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At present, grassroots has recently become one of the hottest words on the internet. What grassroots, grassroots culture, grassroots people and so on, what is the root, summed up there are mainly four kinds of statements:

Saying one: The grassroots of the word literal translation in the grass root, has thought contains two layers meaning, one is with the government or the decision maker to the corresponding power, one refers to with the mainstream, the elite culture or the elite stratum to the corresponding disadvantaged stratum. "English-Chinese Dictionary" (Gusun Editor-in-Chief) grass-roots a single column for an entry, indicating: 1 the masses, grass-roots, 2 rural areas, 3 basis;

Two: Grassroots (grassroots) said, began in 19th century, the United States, when the United States is immersed in the gold frenzy, when rumors, mountain soil surface grass-roots growth lush place, the following is a gold deposit. Later, "grassroots" one said that the introduction of the Sociological field, "grassroots" has been given to the "grassroots people" connotation. Recently, there are many scholars who cite the word "grassroots" in cultural studies. Weeds, because of their ordinary and tenacious vitality; weeds are the life of the sun, the water and the soil, but the weeds seem to be undisciplined, but they live and endless; weeds never grow into towering trees, but weeds are rooted in the earth for eternal life. Weeds are endowed with popular spirit, it even with stubborn human weakness, grass-roots have strong cohesion, more powerful vitality and independence. Grass-roots culture, is relative to the Queen's Culture, temple culture. Born in the civil, longer than the civil, not through the mainstream awareness of the guidance and norms, not through the processing of cultural elite transformation, full of local flavor, Han Yun rich life consensus.

Three: Web2.0 is a grassroots culture and "grassroots" catalysts. Make money does not matter, have not found the right business model does not matter, simple to do a root, entertainment themselves and the public, also very good! If the "McDull story" is a grassroots life of alternative Art comics, network short film "A steamed bread caused by the murders," the author Hugo became the Web2.0 era of "grassroots hero" Representatives.

Four: With the popularity of personal computers and the general rise of the Internet, the original recognition of it by the elite culture is moving towards grassroots culture, the traditional technology narcissism for the circle of the IT elite culture was mercilessly crushed, Apple chose to drop to reality is an answer.

In the rapid development and popularization of the internet today, grass-roots culture is becoming more and more prevalent, which is fully benefited from today's increasingly developed channels of communication, of course, the credit of the Internet can not be.

The grassroots experience of xingping and hao123

August 31, 2004, Baidu announced a successful acquisition of the HAO123 website with 11.9 million RMB and 40,000 shares.

Before this, the "ugly" hao123 has never received media attention, the founder of Xingping's background is more surprising:

Xingping, born in 1979 in Xingning County, Guangdong Province, was a local farmer, who returned home to earn a living after graduating from junior high School. 2005 years ago the first trip, the location is Shenzhen.

1999, the network in China gradually popularized, Xingning County also began to have internet cafes. At this time, began to become addicted to the Internet xingping in the local Internet café to find an Internet Café Administrator's work.

Because to help people save money for computers, he needs to use the Internet to find information such as accessories, and soon he found it very difficult on the Internet, not only the content of the Chinese site is not rich enough, the number is limited, and to the English alphabet to write down the Web site, is not an easy thing. So he came up with a solution, designed a personal web page, collected the sites he thought were good, and made links to them. The next time you surf the Internet, it's easy for him to go directly to these popular websites.

The identity of the Internet Café Administrator let xingping every day in the online, bubble in those who play games, chat, internet users. Soon, he found that many people come to the Internet café do not know how to surf the Internet, and then do not know where to find the content. At that time, the Internet fee is very expensive, but often at a loss at the loss of luxury.

He designed the humble personal homepage to begin to play a magical function. He began to consciously do the website address collection classification work, love to think of him to do a "web site Daquan" type of things. Six months later, Xingping's personal homepage began to have the embryonic form of hao123, he gave it the name is "Web site encyclopedia." He categorized the top 5,000 sites in China, grouped by purpose. Then he began to do some click ads as well as the website Alliance, as the traffic increased, the site's fixed advertising industry followed.

In the middle of the 2000, hao123 Web site to basic molding, began to rely on click ads to make money. The initial advertising fee is about hundreds of yuan, then the monthly income of 1000 yuan, gradually to four thousand or five thousand Yuan, in 2001 days to reach tens of thousands of yuan, to 2003, 2004, each month's income stable in 800,000 yuan.

Hao123 has been only xingping a person in management, his friends do not even know that he is hao123 site webmaster.

From the hobby to create a personal Web page, to 2003 monthly 800,000 of the advertising flow, and then to 2004 Baidu to 11.9 million yuan and 40,000 shares of the acquisition, the owner of this story is a junior high school graduates, a monthly salary is not hundreds of yuan of Internet cafes administrators.

More and more ants Xiong-like self-employed grassroots internet entrepreneurship, in China's second wave of the Internet to occupy an important position. The birth of the web2.0 concept makes online entrepreneurship no longer a patent for technical geniuses and social elites.

And British youth Alextew "million home" creative success of the web2.0 era is becoming a grassroots gold rush.

August 26, 2005, the British 21-year-old hothead alextew to raise tuition fees to come up with an idea, created a single page of the Million Dollar home page www.milliondollarhomepage.com. He finished the world's creative work in 10 minutes. What's he doing on the homepage? Sell advertisement 10,000 lattices, each lattice sells 100 dollar. It's a little crazy, isn't it? But his home page ad is selling more frantically, and in just six days, mosaic advertising has sold 185,000 of dollars. The site now earns more than 700,000 dollars. Followed by the rush of the world and the trend. According to incomplete statistics, the Internet has appeared on the Bai homepage. This is the era of the rise of grassroots power. With the popularization of Internet, blog has become a part of netizens ' life, my place, my idea. In the internet has been with the rise of grass-roots thinking of the spread of thought, before the lattice appeared, what commercial channels can be a personal site, a blog (blog), a consumer-to-consumer shop to promote their own services.

The traditional Internet advertising method is expensive, the situation is inflexible, specially serves for the big enterprise. While the search engine is flexible, and the price is relatively cheap (compared with the grid is still very expensive), but it is for small and medium-sized enterprises rather than for the individual design. And the lattice is not, it can be very flexible, can be full of equality, can play the wisdom. Flexible, even if it is 100 yuan, you can choose any location that is empty on the page, you can choose an icon, you can choose a text, you can choose a fork, you can also choose to do in the other side of the large lattice, in your competitors next to a ride to achieve the effect of doing the work, and this is in line with the so-called web2.0 characteristics

It is no exaggeration to say that the Internet has entered the era of personal entrepreneurship. My site: Love to play campus video network www.ibofang.com