Talking about how the stationmaster plays the Hundred "Regiment" war

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How to play The Hundred "Regiment" war

If you do not know Groupon, do not know the "buy once a day" group purchase site, you have out, since March, the United States Regiment, handle and other websites since the listing, many investors rub fist, so far estimated that there are hundreds of group buying sites, including the United States Regiment, handle, Love group, love to go to the regiment, 24 coupons, can buy cola and so on, The rapid development, the ferocity of the momentum, has not seen before. This kind of website brings the benefit to the consumer, brings the efficiency to the merchant, at the same time the competitor is also more dispersed, although has just been listed for two months, has been warmly sought after by many netizens, but, we should soberly see these website's weakness:

First, the technical threshold is low. Most recently, the Earth Network free to disclose the source code of such sites, even if you do not understand the technology, playing a 35 days can also be listed, technical barriers to become 0, which caused a short period of many identical similar site outbreaks;

Second, the Web site profit model single. The profit way of the website is to take out a part from the price after the merchant discounts, of course, a lot of business is very good business opportunities are not willing to do so, some businesses are not good business may be in order to increase the popularity of the store, will try one or two times, but the simple attempt to make the participation of netizens called the site's loyal customers? This is worth exploring. The only profit model for the site is to roll out surplus value from the merchant, which can be dangerous.

Third, the scope of cooperation business is limited: These group buying site general cooperation business is fixed (rent) investment, the service itself is not invested in the business, anyway one months to pay fixed rent, usually idle time why not more accept point customers? such as billiards Hall, KTV, gym, training courses. But the resources of these businesses are limited, can a city carry nearly hundreds of group buying sites?

Four, rely on the line. Offline Business Development team is the most important to determine the survival of the site, if the offline team's ability to execute weak, poor negotiation ability, will inevitably result in backwardness. So rely on the operation of the line, so how to build good, manage a large business team, nor is it an easy thing.

Based on these weaknesses, many group buying website launched the fierce enclosure movement, because the profit model is unitary, and the cooperation unit is limited, many has the strength the website to start to occupy the city resources, the handle net is said to have preempted the domestic more than 20 cities, the American Regiment NET also announced the large-scale beach Shanghai, Guangzhou, Shenzhen, Nanjing Love Group also plans to quickly set up a separate station team and so on, so it seems a hundred "regiment" war is about to be staged, how to win in this battle? I think we need to do the following work:

First, reserve funds: The troops did not move, the grain and fodder advance. Since the technology has no barriers, promote equality, then to seize the city's resources, must reserve a strong capital, there is no strong funds, can not occupy more cities in a short period of time, according to the author estimated to occupy the domestic 30 scale cities, at least 1 million-3 million of funds required;

Second, the team training: Determine the fate of the team, the team is not in place, the site will be broken blood, recruitment and training This is a very important thing. As a result of such business needs to go to the merchant shop to negotiate, the quality of the salesman requirements higher, right now to the summer, the northern heat, the southern rainy season, the team will, the implementation of high demand, strong attractive salary plan, excellent training arrangements can not be observed.

Third, online marketing: Online publicity is not the hardest, but online marketing can be different, online publicity in order to let others know this site, and online marketing is not only to let users know this site, but also to use a variety of methods are users of the site has a strong interaction, adhesion and loyalty. In this regard, the handle seems to walk in front, developed a handle quartet, location-based services (that is, you download a plugin based on the mobile operating system, and then you can press a button on the phone to send their current location to the handle quartet, of course, you can update the location based on mobile phone microblogging), This can effectively increase the adhesion between users, especially these users have a certain purchasing power, do not rule out the development of value-added services for users.

Today, the Internet, and found the United States on the online hundred group shopping site, a "regiment" as the unit of the commercial war has begun. Welcome everyone to correct me.

The author is the technical director of the Www.cogo-cola.com website, please note that you can buy cola by yourself.