Talking about how to attract target traffic by skillfully borrowing question-type title

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For the question-type search, the search engine processing method and the Common keyword search has a very big difference, its influence obviously reflected in the search results page, if we can borrow the question-style title not only to enhance the long tail keyword ranking, and will be more easily attracted to the target traffic.

So what does a search engine do with a question-and-answer search? According to the author's observation, the weight gain is the same as the descriptive search, except that it will add a set of questions processing module, and the Reply processing module, Search engines Prioritize searching results for keyword retrieval types that contain and question dependencies.

For example, if a user searches for "How to buy iphone" and "buys iphone," because the former has a question-and-answer word, the search results page of the term will only show how (how/how) to buy the iphone information, as shown in the following figure, The search results page of the latter contains the result of "buy iphone".

In other words, if you add a question phrase to the title (and the content of the article), it will make your content appear in more search results, thereby enhancing the search exposure of our site. This can even hit search results directly in some industry areas.

From the perspective of user search habits, searchers generally use search engines to find answers to certain aspects. Searchers generally type in the search box "where", "how", "How", "Good", "how" and so on in addition to their own search keyword search. And for search engines, but also understand the search for this trait, generally in the search Drop-down box will jump out of the relevant search content, such as "where iphone can buy authentic", or phrase "iphone where authentic." We know that "iphone" and "authentic" belong to the noun, is the target search keywords; Where "is the verb, belongs to the question class sex word. For this search engine will be based on Chinese grammar priority "where to buy iphone authentic", and then in the database contains the above three words of the collection to retrieve, and finally the results sorted.

All in all, whether it's from raising the visibility of our site to the search results or from the search habits of the Searchers, we need to use the title of the question to attract our target traffic.

Of course, one of the things we need to know is that using a question header can only improve your content's search exposure and fit your user's appetite, and doesn't mean you can get a good ranking. Questioning the title and content will greatly improve your site's target traffic, but in such a competitive environment, improve site content quality and site trust and weight is the success of the begotten. Article by the Shanghai Moving company Http://www.fastymove.com finishing release, reprint please retain the source.