Talking about how to avoid the excessive optimization of website

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There is a kind of people, open their eyes, is crazy to think about a problem, are repeatedly doing the same thing, until the tired will not open the eyelids, but also do not forget to hit the return key, see the success of the sign, only reluctantly closed his eyes, with satisfaction, deep sleep, dream, still fast tapping the keyboard. This kind of person is seoer.

Seoer mission, destined to be the search engine, as the people always try to think of the Master's preferences (you do not shoot bricks, I am also similar, originally wanted to use the word of Minions, this obviously does not respect our industry, directly beat to death). Website optimization, has become the most noble goal of life.

However, extremes meet, in the process of optimizing the website, if we violate the meaning of the master, the dedication of the excessive, that is, we said to flatter the horse's legs, will always attract the master's punishment. I defined him as an overly optimized website.

The so-called excessive, that is, contrary to the normal logical thinking, contrary to the normal process of business development, appears contrived, there is a strong artificial manipulation of the results. followed by the search engine punishment.

Let's see what goes against search engine principles.

First: Title,keyword,description plug in n multiple keywords

To get more traffic, insert n multiple keywords in the header, keywords, description, expect to get more opportunities to display, but unfortunately, the search engine has been aware of this problem, for such behavior, search engines are very dislike, perhaps he thought to do is single-minded, passionate seeds to cast nets around the practice, is not desirable. Therefore, we should take good, for each page keyword, 5 or so advisable. Search engines also like obedient children.

Second: A large number of keywords in a page stack:

To get good keyword rankings, in the same page crazy piling related keywords, with a variety of overt, recessive way, in every corner of the page stacking duplicate keywords, or even hidden text ontology, or hidden behind the picture, obviously, this in the initial search engine is not perfect, the results are quite abundant, but obviously, This practice has caused a strong rejection of search engines, all search engines do not like, we resolutely do not do. All search engine preference, we resolutely do. (The great three general, or one of the worse)

Again: Crazy indiscriminate collection

Do SEO everyone knows, the original power, unfortunately, everyone is original, who still have time to do other things ah. Therefore, false original, become the popular language of many stationmaster now. However, now many acquisition software, especially the emergence of station group software,

The scale of the rubbish station has been played to the extreme. The network is flooded with a lot of duplicate content, even in addition to domain name, the whole station relocation, obviously, search engine is very unhappy, the consequences are very serious. So, even if you collect, also can not only collect one or several sites of content, or even collect a few site content, also can not be a word to pass up, at least to "pseudo", even if you want to "pseudo", also can not disregard the readability, make of who can not understand.

Four: Crazy release outside the chain

Get a lot of external links to search engines, this is a good thing, but, with many short-term interest behavior exists, short-term access to a large number of external links, has made the chain of the industry become increasingly powerful, overnight, thousands of outside the chain formed. So, what follows is that the search engine itself is puzzled, is this station really so amazing? Is it really that popular? Why is this station able to get so many external links? So the final conclusion of the search engine is: cheating. The results are conceivable. The accumulation of the outer chain is built up by time and accumulates slowly. Don't be impatient.

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Remark: A year has passed silently. Unchanged is the webmaster are still so hard. Late at night, when others sound asleep, the computer beside countless webmaster are still waiting. Lonely night, in the webmaster's eyes, but is so short. stationmaster, treasure, keep good body, after 20 years, we still wait at computer next.

Happy New Year and give you old age.