Talking about how to break through the bottleneck of medical website

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Remember once sent a post, said is ' Do the medical website to promote the people can not hurt ', the result is not small resonance, visible medical site really bad push Oh, and medical information seems like a feast of mice, a kind of smack feeling. But as a medical website promotion staff, often only hot face people cold buttocks, everywhere looking for opportunities to promote their own information.

However, do not know whether you have thought about it, pushing and shoving, in the end there is the effect? When we do these promotions, is it really useful? What is the use of it? For this kind of problem, I as a peer worker, want to share a few ideas with you, hope to play to learn from each other, improve the role!

First, understand what we should push.

I think that in the promotion of medical websites, everyone likes, also the most easy to make a mistake is to promote specific disease information, such as the cause of disease, symptoms, treatment, prevention, harm, etc., but do not know whether we have found that in fact such information is almost not to be transformed, You may have done so long to do the ' public good ' or to contribute to the cause of medical science popularization.

So what exactly are we going to push? Of course, the brand words, website target keywords (such as hospital name), but as far as I know, it seems that the promotion in this area is often far from enough. As for why to focus on this aspect, I want to do transformation analysis of friends should be very clear, only this aspect of the word conversion rate is the highest.

In fact, it is perfectly conceivable that when a person searches for the cause of a disease, maybe he just wants to know about it, and when he starts searching for a hospital for a certain disease, it means he has a good intention of going to a hospital, and if your message is very believable, then of course he will probably find your hospital directly.

Second, you know how to push it.

In the promotion way, can be divided into paid and not paid two kinds:

1, pay the aspect: to the brand word, the website target keyword and so on promotion, still need to look for some paid cooperation objects, such as local portals, some of the high weight of health sites, do not say that these places of information more worthy of netizens trust, but at least have a good exposure rate, if you send in completely unknown site, What's the use of even the hype?

In addition, is the auction promotion, this may be the focus of the medical industry to promote the way, but also the bulk of the source of web traffic. Probably many medical websites seoer are often annoyed, do the optimization does not seem to effect, in fact, the main reason I am afraid is the result of the auction, one it occupies the first few rankings, and then it rolled away a lot of traffic, and the site has no traffic, it can not get the search engine recognition, there is no weight and ranking can be said.

2, do not pay: It may be a lot of people are classified information network, health forums, blogs and so on, of course, now with the emergence of micro-blog, many hospitals are beginning to register, certification of the official hospital microblogging, this is indeed a good means of promotion. Either way, the promotion of the focus is undoubtedly brand words and target keywords, we must let the brand word again and again in the eyes of the public.

Here is the key to talk about just out of the microblogging promotion: [1] When the hospital has some preferential activities, you can plan a microblogging forwarding activities, through a number of small incentives to attract users to pay attention to and forwarding promotional posts, improve the activity exposure rate.

[2] You can use some of the blog to forward the wizard to their own official Weibo forward, to ensure that the update of Weibo is conducive to the brand word Baidu rankings.

[3] for the hospital official micro-blog micro-space must make good use, such as Tencent's micro-space ranking is very good, and micro-space can often be directly linked to the site.

Of course, is not to say that the disease is not a word, but remember not to use too professional medical terminology, must be more to change the position of thinking, more to sum up how patients are generally searched. For example, for a person with liver disease, perhaps the average person thinks he must have a cure for liver disease, but if he is a father, he may search ' Can liver disease infect children ', and your message if the feedback is that liver disease is very easy to infect children, and your hospital in the treatment of liver disease has a high attainments, then he could not immediately appointment.

Finally, learn to analyze and evaluate

For the network promotion, the most important link is the analysis and evaluation, and the content to be evaluated include including, flow, ranking, transformation, etc., to analyze the contents of the company, the network market, policy dynamics and so on.

1, first talk about the analysis of this piece: [1] because of the medical profession has a lot of particularity, so first of all, the government is very strict requirements for this piece, such as the beginning of the internet this year, all unified, strict search, which medical website is bound to be the focus of monitoring objects, if your site because of the record has been closed, And you're not in a good deal ahead of time, and that's a big problem.

[2] for the company, mainly has the preferential activity, before the television advertisement broadcast, must do the big area promotion in advance (generally according to the activity size from half month to one months), because the network has certain delay sex, especially for the keyword ranking, the search engine renewal has certain delay. And a lot of potential patients may be watching TV ads after the internet to check the name of the relevant activities, to see the details of activities, and then the action is not better.

[3] The analysis of the network market, mainly competitors, I believe that the medical profession's friends should be very clear, the competition in this industry is very cruel, that is no smoke of the battlefield completed not exaggerated, have done bidding people should have more experience. So for the competitor's every move, you have to touch very clear, such as people use a holiday, to engage in a preferential activities, then you must not be weak. The potential patients on the market are certain, others rob more, then you will get less.

2, say again included, flow, ranking, transformation Evaluation bar: This is pure data to speak, for the flow, collection, ranking, etc., from a variety of statistical tools can be seen clearly, and for the transformation can be from the business and other online communication tools to see clearly, the transformation of the medical industry, is generally the patient through the network promotion information to produce the appointment. These statistics are generally based on monthly, quarterly, or even annual units, due to the medical industry to diagnose the volume often with the season has a lot of relationship, so short time statistics is not necessarily accurate.

In fact, for the medical industry to promote the content, really a lot of, for the time being to share here, I hope to help! If forwarding please bring the original copyright link: http://www.jsjy120.com, thank you very much! (A5 starting)