Talking about how to build a successful city website

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The city web site is fierce, small companies and individual webmaster can also be a piece of

With the Internet and people's lives are increasingly closely linked, various types of Web sites are emerging, there is a certain one or more market share a huge area of the internet giants, but also occupy a segment of the network market life is still very moist medium-sized Internet companies, of course, More are the various websites that operate in the form of small companies and even individual singles. The greater the market, the more practitioners, the Internet in the rapid development, all kinds of Internet-related models are all kinds of people around the one by one test, regardless of success or failure, the test market will soon become the Red Sea. Of course, the greater the market share of the field of competition will certainly be more intense, and the more powerful competitors, so for small network companies or personal owners, the operation of a regional site can avoid competition with the Giants, so the possibility of a more profitable. In fact, many small web companies run their own cities in the community, classified information, decoration or real estate information categories such as the site, although some categories are also fierce competition, because now many giants of the large share of the network market is a similar to the content of these services in a number of regional stations composed of But with a better understanding of local reality or the promotion of easier localization, these small companies tend to gain market share by withstanding the competitive pressures of the Giants. Based on the current situation, as well as individuals in the operation of Dalian Cool Network http://dl.zhcoo.com Some of the process of understanding, so wrote this article, hoping to create a successful city site of small companies or personal owners to help. Before the beginning of the text, first of all, to give a definition of the city site, in this article, the city site is the kind of a city or a small area as the target market for various types of sites, can be life service-oriented sites, can also be industry-oriented sites.

Site positioning to choose good: for who service, to whom to collect money?

A Web site at the beginning of the line must be a good analysis of their own positioning, where the positioning includes the following aspects: Service groups, service content, profit model, and how the Web site program to achieve their own in the service and profitability requirements. In terms of service groups, the site should consider whether the group has enough Internet access in the city and whether the frequency of their use of the Internet is sufficient to prop up the profitability of the site. In terms of service content, the site needs to consider whether the needs of the service groups can be transplanted to the network, it is necessary to change the behavior of the service group or the Web site has opened up such services network market. In the profit model need to consider the most, because it is to determine the survival of a site event, and sometimes a Web site was hot, but because of the lack of good profit model ultimately difficult to survive. The web site needs to figure out how to earn money when it's on fire, to provide value-added services, to earn advertising fees, or other ways to make a profit?

In fact, small internet companies and personal owners do not need to create a new model, can consider direct intervention has proved to be feasible but the competition is not very fierce regional network market. In the Classified information field, for example, the Giants have already told you to service the publishers and users of classified information while charging publishers with value-added services, such as some city industry stations, services for companies and businesses in the industry, charging them for membership fees or advertising fees. Here to specifically say the decoration of this industry, thought I am operating the website Shijiazhuang installed cool Net http://sjz.zhcoo.com is the site of decoration class. In fact, decoration can be said to be industry-class site is also the life of the site, which is the particularity of it, on the one hand, to serve the owners, on the other hand, for decoration companies and building materials company services charge a certain amount of advertising fees or value-added service costs. Such sites are now blossoming, at present, in addition to those big giants in the national layout of some of the decoration of the information portal station, and there is no more mature profit model is proved to be right, but the decoration of each city site can be said to be countless, want to win from, the difficulty is more and more, so, It is suggested that small network companies and personal webmaster should first investigate the competition condition of the market when they intervene in the city-type website.

Website operation, to do a good job of content and promotion

A website without a good profit model will die, no one knows to die earlier. The main link to whether a website can be known and accepted by its own service group is operations. Operation is a word, but it contains many aspects. First, a website should have content, what content strategy to take is the first key point of operation. The content strategy of a Web site serves the service group as well as the search engine service. What should the site publish? What time does it release? These are the things that the site operators need to consider. The reason is also for search engine services, because a constant update and have a relatively stable update frequency of the site is certainly relatively popular search spider favorite. 21st website to promote, how to promote is one of the most important things, in fact, small and medium-sized network companies and personal owners because of the weak in capital and strength, will generally take the promotion of small costs or even free way, in fact, because it is a city-type site, in the promotion of costs will not have too much overhead. Commonly used to promote the way here is not much to say, and focus on the personal thought of the best way to promote-speculation! In a city, if you can operate a sensational event, the whole city will know what your site is called. For example, the community of a city to promote, if you dare to do, then carry the banner of the website logo on the street naked, this suddenly, your site on fire. Of course, this is a more extreme example, just to prove the power of speculation. In fact, many people think that the operation of a sensational hype event is more difficult, the idea is absolutely wrong, the individual from last September has been a small success of the operation of the two incidents of speculation, including the first one of the domestic newspapers and network media coverage and reprint. My opinion is, as long as you dare to dare to do, by hype to promote a website is actually not too much difficulty.

SEO, city-type web site has to use the promotion method

The hype above is an opportunistic approach, but also a certain risk, and even a lot of people due to poor operation caused great negative effects. Therefore, we recommend the use of caution. However, regardless of the hype of the method you are using, to their own site to do SEO is certainly every one familiar with the SEO will not let go of a way. Because this way can be said to be the best way to get traffic. Then, this paragraph of text is focused on the introduction of the city-type site should do seo.

The above introduction content operation Time said a little, actually put in this paragraph is so-called "The content is the King", everybody actually understands, a website content to this website can obtain the good rank has the vital role. The previous site can get a lot of content by direct collection, then cheat a lot of traffic from the search engine; later, the search engine improved the degree of recognition of the content, so these sites began to fake original. Recently, the search engine on the content of the recognition of further increase in the news, which also for the content of the site to put forward higher requirements. Therefore, the provision of original, the most at least is the Elves original Baidu can not identify the content of SEO is very important.

Said "content is king", next to talk about "the chain for the emperor." In fact, the importance of the chain everyone is very clear, but many people suffer from the lack of good outside the chain of resources. Then I am here mainly to say two points, one is how to get good outside the chain of resources; the second is to emphasize the importance of linking anchor text. Outside the chain of access to have a free way, there is also the way to spend money, in fact, the link market is quite active, a site to the PR value of the standard division price range, generally a PR5 of the site every month the value of the chain around 40 yuan. In fact, if your site wants to get high quality outside the chain of resources, can be appropriate to consider the way to buy through the purchase, on the one hand, this cost will not be too high, on the other hand must pay attention to, not in a short time too many outside the chain, or easily be search engines as cheating, so then naught. Free way There are many, the effect is better through the exchange of friendship links, or in some sites, forum post stay outside the chain of the way. OK, here's how to get more out of the chain. In fact, the way is very simple, you can collect the following types of websites, a class is a variety of classification information station, the second is to set up a signature forum; third, the hair outside the chain will not be blocked blog; four are all kinds of Digg station, five is a variety of search and hide folder; Eight is a variety of document sharing sites; Nine is all kinds of sharing sites; If you have mastered these 9 categories of outside the chain of resources, it is quite powerful, of course, the collection of these resources requires you to be quite the executive power.

To build up confidence and enforce it, there will always be gains.

Writing here, in fact, this article is already over, but in the end to say. For small network companies or individual stationmaster, although the policy is getting tighter, own strength also has the limit, but as long as has to operate a website enough confidence and the formidable execution ability, certainly can create a successful city-type website. Http://sjz.zhcoo.com stationmaster Original, reprint please specify!