Talking about how to build English station for beginners

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Now it is very important to build a station in Chinese or English, because now the search engine (Baidu and Google) has adjusted the algorithm to the rankings. To the current new station more and more stringent, I will introduce the first of my English to build the station some experience.

First: Domain name: Domain name optimization is an important part of English station. We start with the name of the company or the content of the site to take the domain name. General domain name in English word combination or to "-" horizontal, General English by a few words combination of the best to cross the shoulder for the representative easy to understand, although the domain name is longer you can rest assured that we are for foreigners to see. such as my station www.folding-electric-bicycle.com (folding electric bike, I take the product content domain name)

Second: Title, keyword and description. The wording of the title is very important, because the foreigner looks at the information generally from the title and description. We generally have better to take the title from the content. such as Enterprise Station we have the sum of product name + company name Best. Googel don't pay much attention to keywords, we take the title as the keyword. Query keywords: Googel from the generation of the keyword query tool and Googel search box below the search bar.

Third: The structure of the website. The English station differs from the Chinese station mainly is fastidious, the result is simple, easy to understand, cannot be too disorderly and too complex. Layout at a glance.

Four: The website color is also the English station very important. Generally they are mainly monochrome, color to light or very good, different stations from the user's point of view, content and products to consider color matching.

V: Website Path: English Station We are generally a static address is better, but also can adopt dynamic address. The combination of words and words, we generally "-" across the shoulder and "_" under the horizontal line. At the same time the structural level is generally: one layer, two layers, three layers. Unless it is a large line, the general line of the site is generally static or dynamic, multi-layer structure.

Sixth: The content of the website (Google like the genuine do not like piracy): Chinese webmaster A lot of English is not proficient. So I advice use Google's own translation tool or Youdao dictionary. In a word or a sentence or a phrase for the unit translation is more accurate, we can from Google like to collect more content to send points.

Seventh: Website promotion (mainly outside the chain).

1: English stations to promote the way, is generally to find foreign hot forums and blog fixed writing English, or in the peer some of the website publicity, to do outside the chain this is better. It's best not to leave messages around, because Google doesn't like the executives at the same time.

2: Friendship links, generally and peers than their own high quality of exchange, with email to seek cooperation. If you are good at English can use MSN or telephone communication.

Eighth: The server is best to buy foreign, domestic also line. Foreign server China has a lot of internet company agents, the price is not very expensive.

Summary: The English station pushes and the Chinese promotion basically many similarities, mainly is changed one language to the Chinese stationmaster to be a little difficult. As long as insist on doing the station and learning I believe that the optimization of English station is not difficult. At the same time can also learn English and foreign friends exchange.