Talking about how to build the micro-recruiting platform for talent website

Source: Internet
Author: User
Keywords Website construction micro-recruitment micro-marketing Naruto network

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Time turn, in more than 10 years ago the enterprise staff recruitment mainly depends on the on-site job fairs, posting recruitment notices, or through some informal channels, such as through the enterprise internal staff or acquaintances, or through the joint labor intermediary agencies and schools, the introduction of personnel, the importation of labour, Would you believe it when you told me that you could get a job through the Internet or that you could find a good one over the Internet? The answer is, of course, negative. Even if someone talks, online recruiting won't last long. But what about the reality? The breadth and use of Internet recruitment is a raspberry. A variety of large and small talent site with the network recruitment of the booming momentum of development. Through the recruitment of job search through the talent site has already covered the traditional recruitment methods and channels, whether the government departments, state institutions, large and medium-sized enterprises are using the network for talent recruitment.

Nowadays, with the development of the network, The Times change, the demand is changing, there is a new recruitment platform is quietly rising, that is, micro-recruitment, what is called micro-recruitment? Baidu gave it the definition is to use the concise text of the recruitment/job search information published to the microblog on the first time. In this small addendum to add that, in addition to micro-blog, can also be posted on the micro-trust platform. It is the network micro concept that jumps into the mass vision with the micro-venture. As a new recruitment platform and recruitment methods, "micro-recruitment" is the establishment of employers and job seekers, or between the recruiter and the candidate "point to point" of the new bridge. Not only the network recruitment information rich, the spread of a wide range, the message coverage of the congruent characteristics, but also because its operating costs far less than any one of the current recruitment methods or platforms. Just appeared on the popularity of small and medium-sized enterprises, even the Procter and Gamble, Deloitte and other international well-known enterprises also opened the campus of the official recruitment microblogging, can be said that the micro-recruitment justified.

Since it is so convenient, fast, practical recruitment methods, talent site how can not be good development and utilization? But many enterprises and recruitment agencies in the establishment of micro-recruitment platform is not know how to build, to truly achieve the desired results. This time, we Naruto network is also committed to the development and construction of micro-recruitment platform research, after repeated attempts and modifications, is small have experience, the following to share with you:

See the release: The current part of the talent site has failed to develop the micro-recruitment is only the continuation of the recruitment of Job search site development model, most of them just publish some job search information, this is not in the talent site can achieve the same effect in micro-recruitment, as a user imagine: if it is you, The website and in micro-bo, micro-letter above see the information is exactly the same, and even more comprehensive information on the site, update faster, then who would be willing to use the trial micro-recruitment? This is not to say that to reduce or stop the information update of the talent site, if it does, The end result is not only to retain the micro-recruitment of customers and users, even the original site users will be lost. Take our website for example, we are a recruitment website, but at the same time also doing professional platform, so in the update micro-BO micro-letter content, in addition to the release of recruitment information, but also send some short exquisite career life story, career famous aphorism, life small sentiment, even some interesting for the staff to relax, Small games to keep healthy. In this way, after attracting users, but also to retain users, so that users feel that our micro-recruitment is not only to provide a job search platform, but also in the search for some of the ads, to increase knowledge, to relax, nature can retain users, attract customers.

Look at Team building: In order to do a good job of micro-recruitment platform, we have done a lot of research and investigation, found that many recruitment sites in the micro-recruitment of information published by the original website information released personnel to complete. The same information needs to be published at least 3 times (websites, microblogs, micro-letters), and much the same. And do not say that people will feel tired and monotonous, as a new recruitment platform, micro-recruitment and the construction of the talent site is different, it also determines that it needs to have its own separate, professional technical team to maintain its operations, rather than simply let the personnel website operators to supervise. If you encounter some technical problems, it is impossible to solve. So want to do a little job, Naruto experience to tell you, must form a micro-recruitment platform for the professional and technical team. 工欲善其事 prerequisite is the truth. The construction itself is not in place, how to continue operation, how to attract customers?

Look at marketing planning: do more than 2 points, you can say that your micro-recruitment platform has been embryonic, then the next is how to publicize, so that more people know, use and pay attention to your micro-recruitment platform. Talk about the micro-recruitment marketing planning, we can learn from a number of talent website marketing methods. This can be broadly applied. As for the way, I do not say here, about website construction than we have experienced people network, I also do not swim, here I would like to say is the use of the platform for the micro-letter two-dimensional code sweeping this function. We know that the current micro-letter two-dimensional code is very popular, we have caught up with this new popular, use it to promote our micro-recruitment platform. Just sweep the two-dimensional code to pay attention to our micro-recruiting platform, each forwarding how much information (the number by their own according to the actual situation) can be a collection of our exquisite small gifts, each point of praise several times (the number ibid) we send information, we can participate in our lottery. In this way, our network of Naruto micro-recruitment platform, especially the micro-letter recruitment platform to increase the number of attention, we said the release of the platform information has been more people's attention.

The above is our network in doing micro-recruitment platform for a few small experience, if there are errors and omissions in the place also please do not dwell too much on this, after all, there are many methods, there is no one. Sharing here is only a small part of it, for reference only. Don't like to spray!

Author: Naruto Network small series of wooden son Naruto network: http://www.mrzpw.com article starting webmaster nets, reprinted must be linked to the form of the author and original source and this statement, respect for the achievements of others.

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