Talking about how to build the website navigation

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Site navigation is mainly to tell visitors the main columns of the site, functions and the current location, generally including the head of the column navigation, side of the classification of navigation, content page location navigation, the bottom of the relevant instructions, such as navigation. The website navigation has the convenience user browsing the website, to the keyword reasonable optimization, increases the user experience the function, therefore we should from the following several aspects carries on the website navigation the construction:

First, the role of the site navigation is to guide visitors to facilitate the quick browsing of the site, it is necessary to pay attention to the user experience optimization, so that the navigation clear and eye-catching, from the navigation column to the specific page not more than three steps, while the navigation column to reasonable planning, can not be ambiguous, the column

Second, the column to include the need to optimize the key words, such as the commonly used "home page" can be changed to use the main keyword link to the home page, other columns should also include the corresponding column keywords, but also pay attention to the same keyword density, not more than 7%-10%.

Third, site navigation is the best form of text links, to reduce the use of JS code, picture hotspots or flash to do site navigation.

Now the general business owners do want to site navigation to do beautiful, atmosphere, beautiful, dynamic, network companies or network studio forced to use JS code, picture hotspots or flash to do site navigation, so that the site navigation optimization effect is not reflected, if the owner insists on doing such a site navigation, Do a Web site should also be at the bottom of a pure text navigation to make up for it.

Four, important columns to do directory-type links, such as http://www.xxx.com/news/, rather than using the form of http://www.xxx.com/news/index.htm, which is conducive to improving the weight of column keywords.

Five, the site map is also a navigation function, you can make the corresponding ordinary Html format site map and XML sitemap format site map, Html format mainly for visitors to provide the entire site of all the column navigation, XML Sitemap is designed for search engine spiders to facilitate crawling.

Finally, the emphasis of each kind of website navigation, the head of the column navigation is the main column navigation, assume the responsibility of keyword optimization, to consider the rational layout of keywords; the side of the classification of navigation is news, products or services, site functions of navigation, classification to Professional, you can refer to the relevant sites for integration; The location navigation for the content page can be in the following format: Main keywords (link to the home page) > column keywords (do the corresponding link) > content page title (do not need to do link); At the bottom of the relevant instructions navigation can be placed on us, privacy protection, legal notices, complaints and suggestions, so that the site appears formal, Let visitors have a sense of trust, at the same time can do "back to the top" bookmark roll to the top of the page, to increase the user friendly experience.

Site navigation is the entire site of the pen, the need for careful design planning, not only pay attention to user experience optimization, user-friendly browsing site, but also to ensure that SEO optimization, keyword optimization and site within the chain building, improve the weight of the site.

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