Talking about how to carry on microblog marketing in hospital

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Micro Bo is a social media, but also a new thing. With the continuous maturation and development of mobile Internet, micro-blog marketing is bound to enter the rapid development of the track, enterprises to carry out micro-bo marketing is imperative, more and more enterprises have seen its power and prospects. Many hospitals, especially private hospitals, such as gynecological, male, sterile, but also began to test water microblogging marketing. Through the multiplying word propaganda, appeals and spreads in the hospital each kind of advantageous resources, is each hospital management personnel's goal. So how can hospitals use microblogs to spread better?

From the user's point of view, the value of microblogging marketing is mainly two aspects. The first aspect (user) is the hospital, the hospital may use the micro Bo to spread own hospital dynamics and the product information, grasps the target crowd, obtains the need the information. The second aspect (user) is the individual, the individual utilizes the link which the micro-blog brings, may the good maintenance and the expansion own network, simultaneously also may obtain the information which oneself needs. So the hospital Weibo should have these features:

1, hospital information release: Display the hospital brand image and technical advantages, show the mental outlook of health care personnel.

2, with the patient to establish feelings: listen to the patient's medical skills, medical staff services, to see the user's recognition of the hospital.

3, the doctor-patient Communication service: To provide disease professional services, and patients face-to-face communication instructions.

4, public opinion monitoring, early warning and rapid processing: immediate detection of patients with hospital and service dissatisfaction, rapid response. Actively guide patients to the hospital for positive transmission.

Only a clear understanding of these features will help the hospital spread better on Weibo. However, to understand what Weibo can bring to the hospital does not mean that it can be free to spread, the hospital also need to carefully consider a problem: "Hospital microblogging positioning."

A hospital Weibo should have its clear positioning, that is, we often say "personality", only in line with the "personality" of the dissemination of content, can more easily get fans attention. What the hospital Weibo has to do is simply to become the "opinion leader" of its fans, or to be the most representative of the target users of its position,

This requires the hospital in the process of communication to continuously understand the user's feelings, and constantly revise themselves. The hospital microblogging transmission is a need to spend a considerable amount of time cost of the big project, that is, the verification of "micro-bo communication is a long process," This sentence, micro-bo marketing must not be quick success. This and Baidu auction instant effect is very different, many hospitals have given up the micro-BO marketing investment.

It should be said that the hospital micro-blog marketing by the professional, industry restrictions, the number of fans reached 1000, are very high value. How to quickly get the desired marketing effect of the hospital, at present one of the most important way is the interactive dissemination of hot news, through a certain skill to publish "soft advertising" to an open, equal posture to face the vast number of consumers.

Through a series of news facts, public welfare activities, to enhance the people's recognition of the hospital and the impression, improve the popularity of the hospital and reputation. By focusing on news hot spots, standing in an objective and impartial position to speak with the facts, easy to narrow the distance with the audience, and even directly with the fact of the audience, the writing of the news must be creative, preferably with a peculiar, strange plot of the news. Because only "shocking" hot spot, can guarantee to be strong memory. The project emphasizes "the unique sales proposition", similarly, the hospital microblog also must have "the unique news point".

Of course, in the process of dissemination, pay attention to the initiative to guide the topic, the micro-blog theme and the promotion of the hospital itself, in order to optimize the dissemination of the effect, to achieve marketing purposes. In addition, the hospital to control the frequency of information dissemination, timely attention to the issue of fans to update, mobilize the enthusiasm of fans.

Hospital Marketing Micro-blog Discussion Http://weibo.com/zpxiecheng