Talking about how to carry out network marketing by differentiation and refinement of power

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As a company with the internet for many years, often hear the new webmaster complained about their site rankings, more people guess Baidu no longer include new stations, will not give new station growth and development opportunities, for this I personally believe that a Web site is entirely dependent on user Word-of-mouth and user experience, Search engine is only a part of the user experience, as a webmaster should focus on the user experience in the latter part, today, I would like to share with you how to do a good job of network marketing through differentiation and refinement.

First, the planning of differentiation and refinement of the site positioning.

At present, all walks of life web site has developed complete, want to find completely blank industry is basically impossible, in this case, some webmaster blindly follow the trend, the overall replication of other people's Web site data, more people will be other site templates are also replicated all the results, of course, also not out of the rankings, the

In fact, this phenomenon is very good to understand, standing in the search engine perspective: For a new station, in the audit period, the site content of the original site in the late ranking performance is critical, because this will directly affect the search engine on the site rating, so suggest a new station on the first three months

Try to be prepared for original, high-quality articles, not without the brains to plagiarize other people's website resources.

Personally, in this environment we should try to divide the existing industries into fine, strive to achieve specialization on the basis of subdivision, for example, if you want to do a picture site, at this time if you still do all walks of life, will eventually drown in the search engine, can not find the characteristics, lost direction, If you choose animal pictures or beautiful pictures to do, classify them, this will give visitors a bright, but also will deepen the impression of visitors, so as to improve the probability of return visit.

Second, adhere to the original High-quality professional content.

The result of the segmentation is to make the website theme more vivid, search engine in the eyes will also get a higher weight, we use the weight of the whole station and a large stations of the classification of the weight of the column to compete, so we have a congenital advantage, last year rage of a single novel site can explain this problem, Many sites use an independent web site to do a single novel site, its rankings and the speed of surging traffic is an uproar. But then through the Baidu algorithm update these sites are also slowly disappearing, but through this incident we can come to the conclusion that:

First, the refinement of the site in search engine eyes more favored;

Second, fine web site more easily access to the user's eyeball;

Its third, fine-grained website is easier to do professionally.

With the above understanding, we should devote a lot of time and energy to the user experience, then, how to improve the user experience? Personally, I think that to improve the user experience is to help users solve the problem, then we should first know what the user problem is?

Method One, can inquire some industry big station's keyword distribution to obtain the question and the question demand size.

Method Two, through the question and answer platform to direct access to the user's questions, such as Baidu can know directly on the "competition leader's speech" related issues, and then according to user needs combined with existing network resources to create a solution to the user needs of the article, if you can let users

The user experience and search engine optimization are an important victory by knowing that the platform will visit your website and get the user's acceptance.

Method Three, through the Baidu Index indirect understanding of the problem demand.

Through the above methods, comprehensive analysis of mainstream issues, the final output of a representative of several large categories, the formation of the main columns of the site. Finally need to do is to intensive cultivation, select on every issue, do a good job every article.

Third, the construction of the outer chain is driven by user behavior.

Outside the chain for a website search engine ranking performance is critical, so each big seoer can stay in the link to stay on the link, and then can get a lot of outside the chain, and this, I personally think that through the user-driven outside the chain is the real meaning of the chain, because the reason for the chain is the user's recommendation, Any attempt to influence the search engine ranking algorithm outside the chain are "pseudo outside the chain", this external chain once found difficult to escape by K fate. Here, I share some ways to drive outside the chain through the user.

Method One, you can in the Site Content page template to add a consistent JS code, the task of this code is when users copy the content of the article page, automatically at the end of the article add this source address, for the reprint of the user This function is also harmless, This will automatically add a user-driven chain if the user reproduces the article to his or her own blog.

Method Two, to know the problem of platform search, and then for the problem of carefully choreographed articles, the site article and link to copy up, and strive to get the adoption of the questioner.

Method Three, through the encyclopedia platform to create high-quality encyclopedia entries, in the reference appropriate to add links, note that the encyclopedia platform because of its more professional, so the article is not too far-fetched to quote, do not look too like advertising.

Both of the above methods need to have a certain level of user to the two platforms on the release of the chain, but in the chain of the time to follow a big principle is "to help users solve the problem while doing the most possible to let search engines know," "to give people roses, hands stay fragrant", how to stay? How to stay? This requires everyone to observe more practice.

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