Talking about how to change the SEO team

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One of the possible changes in the promotion Department of an enterprise is the replacement of SEO personnel. Adding new team members, leaving the team or changing the entire team can and does happen. This change may occur in the internal SEO personnel, may also occur in the external SEO service providers.

The problem may arise when companies change their SEO personnel for a variety of reasons.

Potential problems

One potential problem is the loss of motivation. The previous SEO team may be implementing some of the plans, and the new team will have to take over these plans and continue, otherwise the new team's plans are delayed. Even if the new team tries to maintain the existing plan, they will take some time to become familiar with it, and the old team is made up of a specific method that does not necessarily fit the skills of the new team. When making significant changes to the SEO team, be prepared for the loss of this power.

One way to deal with this situation is to hire a new team and have a transition time with the old team. In some cases this can be useful, and in some cases this may not be a good choice. Because the new team and the old team may have different ideas. It often takes a lot of weeks to get back to the lost power.

Record SEO actions and processes

One way to reduce the impact of SEO team changes is careful documentation. Detailed records of what you did, when you did it, the tattoo. Ideally, this should be combined with analytical data.

Traditional web analytics tools make it easy to view previous and time changing traffic data. But Google network management tools and Bing network management tools can not look at historical data, search engines do not provide indexed pages, the number of links and other historical data. You should keep a record of these historical data. Also, make sure you have all the relevant account passwords, and no one wants access to critical data.

Quick Training

Make sure you have documented the company's SEO process, and that the SEO-related people and management are familiar with these processes, which can help accelerate the conversion. The new team can train to learn these processes, including detailed descriptions of tasks and opportunities with the highest priority for the new team. You have to give the new team a quick look at the history of the program, the login information, and what to do later, through one or two training sessions. Keep in mind that you hired them because of the new team's expertise, so the initial training could lead to a change of plan, and putting all the problems on the desktop on the first day can make things faster.

Clean

Finally, you should check to remove the permissions of the old team to access the tracking system. They cannot have access analysis software, webmaster tools accounts, and other resources they cannot have.

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