Talking about how to choose the website keyword

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Talking about how to choose the website keyword. First of all we must understand the concept of keyword, keyword refers to the text we enter the search box, that is, we usually command search engines to find things, of course, we can enter any text in the search box, can be people's names, telephone numbers, novels and so on. Choosing the right keyword is one of the most skillful aspects of SEO. Only the correct choice of key words, can make the site SEO go in the right direction. Now let's say specifically how to select the key word, the following steps,

First: Target keyword

How to get the target keyword. We can through Baidu, Google drop-down box, related search, Baidu Index, Baidu bidding backstage, Google administrator tools, Competitor's website (view source files), there are some free online keyword extension tools, these are not a few examples. Using the above methods to get hundreds of keyword words should not be difficult. Let's do the following specific steps.

Second: Content-related

The keywords of the website must be related to the content, when the domestic SEO arises, stacked on the page more than the number of searches but with this site irrelevant keywords can have a very good role, but rely on the flow of deception, the site is meaningless, we know, do SEO purpose is to get effective flow, the final conversion rate is what we want.

Third: The number of searches, competition is small

Obviously, we all know the number of search, the competition is small keywords we think the best keywords, so that both the cost of SEO to the minimum, but also to ensure a large flow. Search times we can through Google keyword tools, Baidu Index to do the reference, competitive analysis is relatively complex, probably according to search results, intitle results, the number of results, price, competitors, the number of internal page rankings.

Four: The main keyword should not be too broad

The degree of competition increases when we choose a keyword that is too broad search intention is not very clear, for example, we search the word "computer", we can not determine what the user is intent, there may be to find a computer repair knowledge, some may want to buy a computer, but also may want to learn computer knowledge. So we choose too broad words not only from the competitive level of the mountain is difficult to do, the cost of spending relatively higher, the conversion rate will be reduced a lot. We should avoid these words and make the keywords more concrete.

V: The main keyword can not be too special,

Too special, too long keyword search times will be greatly reduced, sometimes there may be no one to go back to search, absolutely can not be used as the main word of the site.

V: Business Value

Different keywords will have different business value, even if the same length will lead to different conversion rate. We use keyword examples "How the printer uses" the word "search" is very low. Business value is also low, but search for "printer brand price" is relatively higher than the commercial value of the previous word, we can find a lot of keywords in various ways, through common sense we can determine its business value. The key to high business value is our ultimate goal.

Author Information: Yiten

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