Talking about how to develop network marketing business by network company

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Recently, there are several companies doing online marketing services to ask me how to promote their services online. In the process of communication, I found that most of the consultants when talking about online marketing, the idea is too narrow.

Why? Because they all think that internet marketing is the first page of the search engine. For such an idea, I have been very helpless. Perhaps this is the status of domestic SEO. Too many different levels of SEO, the market has gone a little too far. This is why Baidu has been adjusting the root cause of the algorithm. I believe that Baidu will not be included in a good information site, but will not be blocked a good reputation of the site.

But what is the reality?

A lot of websites don't have anything of value at all. A simple website must capitalize close-up, make like an industry website, have own news column, the result is collect. have their own forum, the result is the software hair. There are even SNS community ... I don't see any point in doing so. Personally, I think it takes a lot of effort to promote a forum and SNS. If you can't do it, why do you want to move to your website? News class let alone, you can only copy, in the end may also be held responsible for legal. Therefore, I hope those who are still building the site of the comrades, should pay attention to their site positioning. Okay, that's not it.

In consulting my several customers, one of them is to do foreign trade network marketing. He asked me how to promote the service. How to the Foreign Trade network marketing this word Baidu homepage.

I answered him with a contemptuous remark: Does the word make sense?

Why is it meaningless? Let me analyze:

1, the word is included in the Baidu 1.51 million, see the industry's attention is not very high, generally pay attention to a very high industry will have a large number of news and technical literature, of course, the number will be many.

2, the word Baidu index is very low, on the average 60 per day. This explains the basic no one use this word to search the Web page, the meaning is not too many people will be in Baidu to look for foreign trade network marketing such information.

3, the word in Baidu did not bring promotional ads, it seems that the competition is really low.

Therefore for this kind of partial door key words, even if you really do go up, for your enterprise, the significance is not big. Of course, this word can show the strength of the company, understandable. If you really want to expand your business, you need more avenues.

So is there any other way besides search engine optimization and bidding rankings?

Common network services companies to promote business network marketing methods are:

1, search engine optimization This everybody knows, will not say.

2, search engine ads ditto.

3, Forum Community marketing don't talk about it, I give a simple example. If you are doing foreign trade network marketing services, then who is your customer? Which forums do they usually go to? Needless to say, everyone knows. Foreign Trade Forum, Ali Forum and other business community, you can use the Merchant Forum, Foreign Trade Forum and other keywords to find these professional forums. Find, register, release a few technical more strong, and can impress the people of the article. I'm sure you'll have a business consultation soon.

4, email marketing This is also a cliché. But the real success of the case is not much. Mainly depends on the current domestic environment is not very good. One is the frequency and prevalence of e-mail usage. The second is the degree of antipathy to email ads. Third, the mail service provider to the examination of the mail. Generally speaking, most of the ad mails are filtered out. However, e-mail marketing is still very effective. If used properly, it will yield higher returns than other methods. I'll give you some examples. If you are doing website construction company, then you can use the specific product keyword to inquire the enterprise website, then found some column website art, the structure and so on bad effect website, pointed out its shortcoming, then found the mailbox to send the past. I believe that a professional technical email will soon bring you business.

5, blog Marketing This is also a topic we have been discussing. But blog marketing is not a good profit model. Most of them have built their own blog, and then published articles to promote their own website, very few people will think how to do this blog better. I personally suggest that for most of the companies engaged in Network marketing, the blog can only be used as a brand publicity effect, that is, when your customers find you, you can see through this blog of your technology, see your reputation, so determined to choose you.

6, industry and other sites advertising is to go to your potential customers will go to the site, put targeted ads. For example, you are doing software development, you can choose to go to some technical relatively strong place to put ads, such as to Eric, Analysys International and other sites to advertise or publish soft text.

7, the event hype this is too big, not ordinary people and team can do, use with caution.

and other viral marketing, instant messaging marketing and Word-of-mouth marketing, and many other ways. But commonly used is the above several. Enterprises according to their own industry characteristics, to explore your potential users will be how to find your products and services, and then develop a series of comprehensive and effective control of the marketing program, to achieve the fruits of the market. If you do not do the survey, parrot, the effect will be very little

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