Talking about: How to develop the network marketing of milk powder industry

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Infant milk powder Market is a special industry, the users of milk powder can not express their feelings on the product, can only rely on the decision of the purchaser to help select the products they think are suitable for users. And with the development of society, the consumer behavior of buyers quietly change, the older generation of childcare experience has been gradually discarded, the new generation of mothers more trust circle, friends, media, doctors and experts advice. This also led to the milk powder enterprises in order to establish a professional image of a large number of media ads to buy, together with the network to seize market share.

Netizens, hoping to see the fun in the network, do not like to see ads. 而企业呢，却希望投入最少的广告费获得最大的传播价值?那么奶粉行业如何做网络营销才能让网民乐于接受呢?它的步骤是什么?应该注意些什么问题?网络到底能为奶粉企业做些什么?带着以上问题，刘禹含慢慢给您分析。

There are two major market modules in the milk powder industry. First is the original imported milk powder, with its own milk powder identity to win the market place, followed by domestic milk powder, here to divide two, the first state-owned enterprises, the second is private enterprises. As we all know, this year China will be the milk powder market adjustment, support domestic, to ensure the safety of the tip of our big topic. Then there may be a number of mutually beneficial dairy companies will be merged or acquired. After the market repeatedly eliminated, the remaining dairy enterprises will be able to do for the Chinese baby to provide safe food rations requirements.

In the face of the current milk powder industry competition, longitudinal enterprises are caught in a dilemma. That is the lack of mature people in business e-commerce. Each milk powder brand has its own official website, micro-platform, or have a cat sales platform, but are lack of professional operations. Causes many platform image and the content cannot unify the dissemination. The new generation of mother and father are the main decision-makers of infant formula, what are these people doing? They are the ones who grow up with the Internet, and even buy a garbage bag and buy rice on the internet. They are inseparable from the network, but also they are independent of the generation of personality, for the older generation of parenting concept has been difficult to accept, their access to information is the central platform is the network. Consumers mainly focus on the network, then the network is our business is a battleground.

In the process of network marketing, content marketing is the most important. Understand the psychological needs of consumers, at different stages of different content can affect the target population. These can not be separated from the early propaganda careful planning. Planning is the foundation of Network marketing success. Through the investigation to understand the consumer psychology and focus, and through the industry and competition products, to accurately refine the core selling point of their products, consumer concerns and their own characteristics can be made to attract the spread. For example, the new product early publicity, experiential marketing will be more effective. Because consumer habits have been formed, the infant to change milk powder more need to consider the adaptability of the baby. At the same time new brands, they do not trust.

For the middle of the marketing of milk powder products, the safety of milk powder, nutrition, brand, taste and other factors, are the focus of attention of mothers. In the face of these questions, they will choose web search for reference and decision-making. Then the consumer to appear after the information is particularly important, please, your Baidu home page information can increase the trust of the potential people? Can it attract consumers to further understand? Can let Netizen feel enterprise tenacious and innovative vitality? A brand's network update speed and active degree is critical.

In the mature stage of the promotion of milk powder, to remember, innovative marketing and occasion marketing, the network environment is changing rapidly, the attention of netizens are also changing, so network marketing must not be immutable. Marketers must have to seize and product related to the hot spot to occasion or innovation to rebuild the ability to help dairy enterprises continue to bring consumers new brand experience, milk powder industry consumers are a group of enthusiastic personality groups, they like the personality of the brand, fashionable brand. If any dairy companies can not keep up with the changes in the times and public opinion, then you will lose this group of enthusiastic personality of consumers.

Finally, Liuyu is included in talking to you about offline marketing. Television advertising is to establish brand image of the signboard, some powerful enterprises will choose television advertising. Of course, some do not have the ability to put TV advertising strength of milk enterprises, product quality is not necessarily inferior to them. As I personally, I prefer to work with those who put capital into product innovation and quality. But then again, even if you are excellent, but no one knows you, that is also nonsense. So marketing communication is critical. Marketing is not a few articles to see others can master, but not mechanically. Must be according to the actual situation of their own enterprises to discretionary individual programs.

First: consumers-to achieve product traceability system and the implementation of membership points system, at the same time to regularly understand the current product reputation, repeat customers, ask why we have been using our products. This is conducive to dairy enterprises in the next development to innovative products, improve services, and grasp the old customers. It is best to be on line and under the line to interact alternately.

Second: Distributors-to hold more online promotions and public relations activities, to carry out expert lectures, large-scale parent-child PR activities. Continue to open up market channels, and constantly improve service levels, so that dealers feel the support of milk enterprises, increase the dealer's sense of trust in the enterprise.

Third: The network platform--the construction of human-oriented brand network platform, the official website to display a comprehensive product dynamics, micro-letter at any time to recommend the use of valuable information, micro-blog to actively share interactive increase understanding, the forum to promote product public opinion, creative activities to attract more people attention. means rich, vivid content.

IV: Self-regulation--milk enterprises shoulder the responsibility for the future flower of the motherland responsible for the healthy growth, hope to be able to strictly monitor, to do the production of conscience, their own products, but also dare to give their own home baby drink, this will avoid the crisis of trust.

Said so much, Yu contains is want to through their own experience, to help network marketing demand for milk powder customers rapid development, with good publicity quickly occupy the market. If you have any questions please contact Liuyu! Micro-Letter Liuyuhan8456