Talking about how to do good short message marketing in real estate industry

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent time, I often received some SMS ads selling the house, like such a lot of text messages, presumably many people are accustomed to, short message marketing is also a common marketing tool, but SMS marketing also has fatal drawbacks, if you receive such a daily message, it is certainly disgusting. So do SMS marketing also want to grasp a good sense of propriety, pure spam advertising will not play a very good marketing effect, in fact, SMS Marketing and micro-letter marketing is very similar, are point to point of marketing and promotion, so more to grasp the marketing object, want to do precision marketing is not easy. For the real estate industry, how to do a good job of SMS marketing? Of course, first of all to find ways to collect the customer's mobile phone number, this is the first step of SMS marketing, and then the content of text messages, the last is a short message marketing strategy and principles. Here is the author of a little idea, welcome to participate in the discussion:

Question number one: How to collect more potential customers ' mobile numbers

For the real estate industry, the object of SMS marketing is naturally those who intend to buy a house customers, the real estate sales center will usually receive a lot of consulting prices customers, you can first collect the existing customer's mobile phone number, in addition, can also be sent leaflets and other ways to collect more potential customers mobile phone numbers. This is through offline access to the contacts of the potential customers, of course, can also use the Internet platform to collect customer information, such as: online activities to attract those who want to buy a house to participate in the collection of Internet users of the mobile phone number. As for what kind of activities have to carefully consider the next, according to the author know that there are many bulk SMS software, want to find a mass of SMS tools is not difficult. The key is how to find more potential customers, mass can not blindly spam information, which can only cause customers or users disgust.

Question two: How to write SMS content to attract customers

The author noted that the text of my mobile phone messages are similar, the content of text messages to the success of short message marketing is crucial, text content must not write too many words, this is similar to micro-blog marketing, so short message content to be streamlined, but also to be able to attract customers to read carefully. Real estate industry can write some humorous text messages, of course, the message should be implanted advertising information, for example: marriage does not buy a house is bullying, pro, ready to buy a house? Then write their own advertising information, which may be more attractive to customers to read, if the first sentence to see the ads, presumably many people do not have the patience to continue reading down. So when we do SMS marketing, we also have to consider the customer's psychology or feelings, the purpose of marketing is to see the real effect, blind mass in fact, the content of the text to be novel, creative, so as to attract customers to see, only the customer carefully read the message can play a certain marketing effect.

Question three: SMS marketing need to pay attention to which operational details

Short message marketing is a more accurate marketing, but in the course of operation need to pay attention to a few details, the first can not be excessive hair sms, to try to divide the customer, looking for those real potential customers, that is, those who would like to buy a house customers. Then pay attention to the short message marketing time, the author often received some advertising messages in the early morning message, the individual is very disgusted, who also do not want to receive these messages in the early morning, I think you can choose to take a break in the time period of the client advertising text messages, which can reduce the feelings of the The last thing to note is that SMS marketing to interact with customers, customers can send text messages to inquire about the purchase of the House, through this interaction to narrow the distance between the merchant and the customer, so as to let short message marketing to play a better effect. In short, the real estate industry in doing short message marketing, we have to analyze the psychology of good customers, especially customers buy a variety of psychological psychology, so that the short message marketing well.

Whether the real estate industry or other industries, in fact, do SMS marketing procedures are similar, and now popular micro-letter marketing has the same place, to do very accurate is not easy, bulk SMS software can be used, but it is best not to mess with. Blindly hair junk information is certainly not workable, good today I share to this, in fact, I do not have any SMS marketing operation experience, but to publish a point of their own ideas, any kind of marketing methods have their own advantages and disadvantages! Article from: SKF bearings (http:// www.ntnskf.com/skf/) original publication reprint reserved address