Talking about how to do SEO optimization strategy for large websites

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In Search engine optimization, SEO strategy affects the final optimization effect. SEO strategy regardless of small and medium-sized sites or large sites are important, and for large sites, to develop a good SEO strategy is particularly important.

Part I: Keyword analysis

Keyword analysis is all SEO must master a lesson, large web site, although there is a huge amount of data, but each page needs to carry out keyword analysis, in addition to SEO, planning, editing also need to have a certain keyword analysis ability.

Basic principles of keyword analysis:

1, investigate the user's search habits: This is an important aspect, only to understand the user's search habits, in order to put my user's search needs, users like to search what? What search engine?

2, the keyword can not be too broad: the keyword too broad will lead to fierce competition, time-consuming but not necessarily get the desired effect, and may reduce the relevance of the keyword.

3, key words can not be too cold: think, no user search keywords, but also worth to optimize it?

4, the key words with the content of the page to maintain a high degree of relevance: this is conducive to optimization and users.

Keyword selection steps:

1, determine the core keywords: we should consider which word or two words can be the most accurate description of the content of the Web page? Which Word is the most frequently searched by users?

2, the core keyword definition on the extension: such as the core keyword alias, after the core keyword combination, etc., the core key words of the auxiliary.

3, Analog User thinking design keywords: Imagine yourself as a user, then I will search what keywords?

4, the study of competitor Keywords: analysis of the ranking of the dominant competitor's Web page, they have used what keywords?

Part Two: page reverse optimization

Why do you want to do reverse optimization? Because in large Web sites, page optimization value is generally different from small and medium-sized sites. Considering all kinds of comprehensive factors (such as brand, page content, user experience, etc.), most of the page optimization value of large web site is in reverse order, namely: Final page > Special page > Column page > Channel page > Homepage.

How to assign keywords to each page? This is usually the case:

1, the final page: for long tail keywords;

2, special page: For hot keywords, such as "Jay Chou";

3, Column page: For fixed keywords, such as "Music Audition";

4, Channel page: For the core keywords, such as "music";

5, Home: Do not assign keywords, but mainly brand.

After the keyword distribution, we can add a matching inner chain in the final page as a support, which is the advantage of large web site within the chain.

Part III: Front-End search engine friendly, including UI design search friendly and front-end code search friendly two points

1, first look at the UI design search engine friendly: mainly to achieve clear navigation, as well as flash and pictures and other uses, in general, navigation and the part with the keyword is not suitable for use flash and pictures, because most search engines can not crawl flash and the text in the picture.

2, then the front-end code search engine friendly:

A, the simplicity of the code: search engines like concise HTML code, which is more conducive to analysis.

B, important information by the front: refers to the keyword and frequently updated information as far as possible to choose to appear in the front of the HTML position.

c, filtering interference information: Large Web site pages are generally more complex, a variety of advertising, cooperation, exchange of content and other information not related to more, we should choose to use JS, iframe and other search engine unrecognized code to filter out this part of the information.

D, the basic code of SEO: This is the basis of SEO work to avoid HTML errors as well as semantic tags.

Part IV: Internal link strategy

Why emphasize an internal link strategy? Because the inner chain has the following advantages:

1, large web site massive data so that the advantages of the chain is far greater than the chain. The number of the chain may be thousands of tens of thousands of hundreds of thousands of, but large web sites have millions or even billions of tons of web content, if the use of these massive web pages to do the construction of the chain, the advantages are very obvious.

2, the Web site within the export link between the pages is a very easy thing.

3, improve the search engine on the site's crawling index efficiency, enhanced collection, but also conducive to the transfer of PR.

4, focus on the theme, so that the theme of the keyword in the search engine has a ranking advantage.

In the construction of the chain, should follow the following principles: 1, control the number of articles in the chain: interspersed in the article in the link can be based on the content of the number of control in about 3-8. 2, linked objects of high correlation. 3, to the important Web page more attention: Make important more keyword value of the page to get better rankings. 4. Use absolute path.

Part five: External link strategy

In the emphasis on the construction of large Web sites within the chain, but also can not too ignore the construction of the chain. Although the construction of the chain is not as important as small and medium-sized sites, but also has a high value. Usually through the exchange of links, manufacturing link bait, put a link to the soft text and other methods to build outside the chain.

1, see the Exchange link should follow what principles:

A, the link text contains keywords; b, as far as possible with the high relevance of the site, channel Exchange links; c, the other site to export the number of links can not be too much, too many words do not have much value; d, to avoid and not included and be punished by the search engine site

2, Manufacturing link bait: Manufacturing link bait is a labor-saving work, which makes the other side of the site actively for us to add links. There are a lot of tricks for creating link lures, but they can be summed up in two words: creativity.

3. Soft text with links. Refers to in the business promotion or specially for obtains the chain to carry on the link soft article to put.

Part VI: Website MAP strategy

There are many large sites do not pay attention to the construction of site map, many large web site maps just perfunctory, do a decoration. In fact, the site is very important for large sites, large Web sites, massive data, complex site navigation structure, very fast update frequency so that the search engine can not completely crawl all the pages. This is why some large sites have millions even hundreds of billions of data, but only by the search engines included in the site data volume of half, one-third or even less an important reason. Even included are not guaranteed, how to do rankings?

HTML map:

1, for the search engine to establish a good navigation structure.

2, the HTML map can be divided into horizontal and vertical navigation, horizontal navigation is mainly channels, columns, topics and other links, longitudinal navigation is mainly for keywords.

3, each page has links to the site map.

XML sitemap: Mainly for Google, Yahoo, live and other search engines. Because the size of large Web sites is too large, a single sitemap can cause sitemap.xml files to be too large to exceed the tolerance of search engines. So we're going to split the sitemap.xml into numbers, and each split sitemap.xml stays within the scope of the search engine recommendations.

Part VII: Search engine friendly writing strategy

Search Engine friendly writing is a critical part of creating massive data to get a good search engine rankings. and SEO personnel can not be for each page are proposed SEO suggestions or programs, so the writing staff training is particularly important. If all writers write on the basis of search engine friendliness, the effect is terrifying.

1, to the writing staff to carry out repeated training: Writing staff is not SEO, no experience, it is impossible to understand the SEO writing skills. So the writing staff should be repeated training to achieve results.

2, create content first think about what users will search for, the user's search needs and writing.

3, pay attention to title, meta writing: for example, meta although the weight of the search engine has been very low, but bad meta writing such as the accumulation of keywords, keywords and content is not related to behavior will have a negative effect. The title of the higher weight, as far as possible in the title into the keyword.

4, Content and keyword Fusion: In the content should be appropriate to incorporate keywords, so that the keyword appears in the appropriate position, and maintain the appropriate keyword density.

5, for the key words to join the link is very important: for the relevant keywords to join the link, or for this page appears on the other pages of the keyword to add links, you can make good use of the inner chain advantage.

6, for the Keyword Semantic label:

Part VIII: Log analysis and data mining

Log analysis and data mining are often overlooked by us, in fact, whether it is a large web site or small and medium-sized sites, is a very meaningful work. It's just that the log analysis and data mining of large Web sites is more difficult, because the amount of data is so great that we have to be patient enough to do the job and be targeted.

1, Site Log analysis: Web site log analysis of a variety of categories, such as access to the source, browser, client screen size, access, bounce rate, PV and so on. SEO work with the most related to the following three kinds: A, search engine traffic import; b, search engine keyword analysis; c, user search behavior statistic analysis

2, Hot data mining: we can through their own web site log analysis, as well as some external tools and SEO their own focus on the grasp of the ability to conduct hot data mining. Hot data mining mainly has the following means: A, grasp the industry hot spots, can be edited and SEO jointly completed; b, forecast potential hot spots, high sensitivity to information, be able to predict potential hot information. C, to create their own hot spots, such as speculation, etc. d, for hot production of special topics

Part IX: Creating Special topics for key words

In addition to the final page, a variety of popular keywords for the production of topics should be the site's second largest source of search engine traffic. After we have dug up the hotspot data, we can make the topic for these popular keywords. Where does the content of the feature page come from? We generally through the program to achieve the corresponding key words related to the filtering of information, so that the content and keyword height matching, for users, for search engines have provided the required content.

Of course, the only way to build a special topic and no auxiliary means is difficult to ensure that the topic of search engine rankings, we can through the article within the chain, the channel page recommended, or the final page of the topic recommended to achieve the link effect.

1, for hot keyword production topic

2, keyword-related information aggregation

3, supplemented by the article within the chain to import links

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