Talking about how to do the content marketing well from the ten content creative sources

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Hello everyone, I am the Phantom of the Rain. In the "three major goals for the promotion of Web content marketing" for everyone to introduce the purpose of content marketing and how to carry out content marketing according to the purpose, and for content marketing, I think the most core is the interaction with users, no user participation, content marketing is a piece of paper. On the Chinaz to see Searchenginewatch translation of an article on the content of creative sources, speak very well, many used to do really very good, especially some of the good points are combined with users to carry out the content of creative refinement, the following I through their own understanding of the article. First of all, the top ten content creative sources are sorted into the following:

Ten Strategies of content marketing

1, content creativity based on the user

The idea of content is often generated through interaction between users, for example, the hot questions are the users are eager to know, and we can be very good users to answer the collation, of course, this is based on "What users need what we give him" thinking, but also many of us are doing, although able to meet the needs of part of the user , but slightly passive, because we never know if users have all sorts of strange needs. So let's take a look at the top ten ideas that are available to us: Interviewing industry leaders, interviewing themselves, investigating the industry, and then recycling and collating news content, making illustrations, displaying good content, and becoming the industry's broadcaster and leader are all very good ways to actively motivate users. These methods are based on the user, really create good content for users of the idea, but also for the content of the marketing to provide the most beneficial help.

2, content creativity is not necessarily original

Looking at the top ten content ideas, we found that we usually talk about the original words did not appear in this, and the 1th and 3rd mentioned in the "recycling" and "finishing" is precisely to teach us to carry out a certain false original work, here we do not care too much about original and false original, first of all, for search engines, The important point is that your content provides users with valuable information, in addition, this is a long time in the Baidu algorithm update we found that the content of original and can not completely avoid the phenomenon of k, and the original content for the ascent of the ranking help is not obvious, and finally, always care about original not original actually starting point is wrong, We do content or for people to see, to search engines to see also for the search engine recommended to people to see, so good content creativity is definitely not blindly pursuit of originality, but put aside original and false original thinking, attentive to provide users with valuable content, such a site even if our web page only 10 several are included, is also a good site, It is also useful to users of the site.

3, content marketing should have "human touch"

Content marketing pay attention to interaction with users, this is a work with people, so here to borrow Fat Fei in the blog about the marketing of the word is: marketing to have a human face. Human touch is "popular", "Emotion", "taste", first of all, content marketing to be popular, no one is concerned about the content does not do a good job, so the beginning of marketing should pay attention to the interaction with the user marketing; the second is to put emotion into content marketing, rather than blindly inserting ads into the content Ads too obvious users will be more disgusted, on the contrary, if we can from the user's point of view to provide users with the best advice, it is the best marketing strategy; third, let the content have a certain aftertaste, the good restaurant business is getting better because it has a memorable signature meal, or a comfortable dining environment, Or there is nostalgia for the quality of service, and the site content is also we want to go to cooking a road signature dishes, website design and use is the dining environment, the site's services from needless to say.

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